/05-copy-quang-cao

name: 05-copy-quang-cao
description: Viet 6 bien the copy quang cao theo 3 tang pheu (TOFU/MOFU/BOFU), tuan thu chinh sach quang cao, co CTA phu hop tung nen tang
argument-hint: "<sản phẩm + key message + kênh>"
metadata:
  version: 2.4.1
  category: content
triggers:
  - "viet quang cao"
  - "copy quang cao"
  - "noi dung chay ads"
  - "copy Facebook Ads"
  - "copy TikTok Ads"
  - "tieu de quang cao"
  - "copy retarget"
  - "ads personal brand"
  - "promote LinkedIn profile"
  - "boost personal post"
  - "quang cao tang follow ca nhan"
  - "review copy truoc khi len camp"
  - "google rsa"
  - "duyet copy ads"
output: file .md gom 6 bien the copy (2 TOFU, 2 MOFU, 2 BOFU), moi bien the co primary text, headline, description, CTA button
related:
  - 04-script-video
  - 02-brief-chien-dich
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 36-content-brief
  - 52-account-structure
  - 62-marketing-review
  - references/copy-frameworks-vn
  - references/quality-gates-vn
  - references/hook-formulas-vn

Copy Quang Cao

Buoc 0: Kiem tra context file

Truoc khi viet copy ads, doc ca 2 file (neu ton tai):

1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand)

Quyet dinh mode:

• Chi co `product-marketing-context.md` → **MODE A** (mac dinh — 6 bien the TOFU/MOFU/BOFU ben duoi)
• Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section ben duoi)
• Co ca 2 → **HOI 1 cau**: "Ban dang chay ads ban SP hay boost personal brand?"
• Khong co → De xuat tao context phu hop

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Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia, uu dai dang chay (neu co). 2. **Nen tang quang cao?** Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. Neu khong chon — mac dinh Meta Ads. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, nguoi quyet dinh mua. Cold (chua biet) hay Warm (da tuong tac)? 4. **Muc tieu quang cao?** Tin nhan (CPMess), Lead form, Traffic, Chuyen doi. Neu khong chon — mac dinh tin nhan.

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Nguyen tac cot loi

Quy tac 125 ky tu

Tren Meta Ads, chi **125 ky tu dau** hien thi truoc nut "Xem them". Dong 1 cua primary text phai:

• Gay to mo hoac cham noi dau
• Chua USP hoac con so cu the
• Tu hoan chinh ve nghia (khong cat giua cau)

TOT:  "Da ban len mun 3 nam chua het? 1 lieu trinh 28 ngay — cam ket sau sach."  (74 ky tu)
XAU:  "Chao ban, cam on ban da quan tam den dich vu cua chung toi. Hom nay minh muon gioi thieu..." (cat giua)

Tieu chuan do dong 1 (do duoc, khong cam tinh)

| Tieu chi | Nguong dat | Cach kiem tra | |----------|-----------|--------------| | Do dai | 60-125 ky tu (ke ca dau cach) | Dem ky tu, khong uoc luong | | Ky tu thu 126 tro di | Phai roi vao giua cau, khong cat mat y chinh | Doc rieng 125 ky tu dau — van hieu duoc | | Vi tri thong tin quan trong | Trong 40 ky tu dau | Doc 40 ky tu dau — da biet noi ve gi chua | | Chao hoi / ten brand | 0 — khong duoc xuat hien o dong 1 | Tim tu "Chao", "Xin chao", ten brand | | Con so cu the | >=1 con so hoac chi tiet dinh luong | Co chu so trong dong 1 | | Thoi gian doc | <=1.5 giay | Doc to len — vuot 1.5s la dai |

**Cam tuyet doi trong dong 1:** "Chao ban", "Ban co biet khong", ten thuong hieu, emoji mo dau, hashtag.

Tu ngu cam trong toan bo copy

Khong dung neu khong co bang chung kem theo: "sieu hot", "khong the bo lo", "hang trieu khach hang tin dung", "so 1 Viet Nam", "tot nhat thi truong", "duy nhat". Neu co bang chung that → viet lai thanh con so: "1,247 khach da dung" thay vi "hang trieu khach tin dung".

Thu vien cam xuc trigger

| # | Trigger | Mo ta | Vi du ap dung | |---|---------|-------|---------------| | 1 | Noi dau (Pain) | Cham vao van de dang gap — tao dong cam | "Met moi vi da mun? Ban khong co loi..." | | 2 | Khat vong (Aspiration) | Ve hinh anh tuong lai tot dep | "Tuong tuong da ban dep tu tin khong can filter" | | 3 | FOMO | So bo lo co hoi, so lieu gioi han | "Chi con 12 slot thang nay — 89 nguoi da dat" | | 4 | Bang chung xa hoi (Social proof) | Nguoi khac da lam va thanh cong | "1,200 chi da trai nghiem — 4.8/5 sao" | | 5 | Uy tin (Authority) | Chuyen gia, chung nhan, kinh nghiem | "10 nam kinh nghiem — bac si da lieu truc tiep tu van" | | 6 | To mo (Curiosity) | Gay thac mac, muon biet tiep | "Co 1 thu 90% nguoi dung skincare sai — ban co biet?" |

**Quy tac chon trigger theo pheu:**

• TOFU: To mo (6), Noi dau (1), Khat vong (2)
• MOFU: Bang chung xa hoi (4), Uy tin (5), Noi dau (1)
• BOFU: FOMO (3), Bang chung xa hoi (4), Noi dau (1)

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6 Framework Copy Chuyen Nghiep

> **Reference day du:** `skills/vi/references/copy-frameworks-vn.md` — template char-limit theo tung nen tang, vi du VN cho moi framework.

Chon framework theo nhiet do audience

| Nhiet do | Framework uu tien | Ly do | |---------|------------------|-------| | **Cold** (chua biet san pham) | AIDA, Star·Story·Solution | Dan dat logic tu dau; ke chuyen khong lo quang cao | | **Warm** (da tuong tac, chua mua) | PAS, 4P | Nhac lai noi dau; tang trust bang proof | | **Hot** (co intent, gan mua) | FAB, BAB | Rap dap loi ich cu the; visual transformation | | **Retarget** (da xem, chua mua) | PAS hoac BAB | Nhan manh hau qua hoac bien doi |

Tom tat 6 frameworks

| Framework | Cau truc | Dung khi | Platform phu hop | |-----------|---------|---------|-----------------| | **AIDA** | Attention → Interest → Desire → Action | Cold audience, launch san pham moi | Meta feed, TikTok, YouTube pre-roll | | **PAS** | Problem → Agitate → Solution | Warm audience, nganh co pain point ro (spa, y te, GD) | Meta feed, LinkedIn, Google RSA | | **BAB** | Before → After → Bridge | Transformation offer (spa, fitness, giao duc) | Meta Reels/Stories, TikTok | | **4P** | Promise → Picture → Proof → Push | High-ticket, can nhieu trust (BDS, khoa hoc, B2B) | LinkedIn, Google, Meta feed dai | | **FAB** | Features → Advantages → Benefits | Khach co intent