/05-copy-quang-cao

name: 05-copy-quang-cao
description: "Dung khi can viet copy quang cao TRA TIEN cho Meta, TikTok hoac Google — 6 bien the theo 3 tang pheu TOFU/MOFU/BOFU, tuan thu gioi han ky tu va chinh sach nen tang. Co Mode A cho san pham va Mode B cho personal brand, tu chon theo file context. Kich hoat khi user nhac 'viet copy quang cao', 'noi dung chay ads', 'copy Facebook Ads', 'copy TikTok Ads', 'google rsa', 'tieu de quang cao', 'copy retarget'. Khong dung cho — caption dang organic khong chay tien thi dung skill 37-caption-social; slogan / cau hai y / headline poster thi dung skill 74-copy-hai-lop; loi thoai video thi dung skill 04-script-video; duyet copy da viet thi dung skill 62-marketing-review."
argument-hint: "<sản phẩm + key message + kênh>"
metadata:
  version: 2.5.2
  category: content
triggers:
  - "viet quang cao"
  - "copy quang cao"
  - "noi dung chay ads"
  - "copy Facebook Ads"
  - "copy TikTok Ads"
  - "tieu de quang cao"
  - "copy retarget"
  - "ads personal brand"
  - "promote LinkedIn profile"
  - "boost personal post"
  - "quang cao tang follow ca nhan"
  - "review copy truoc khi len camp"
  - "google rsa"
  - "duyet copy ads"
output: file .md gom 6 bien the copy (2 TOFU, 2 MOFU, 2 BOFU), moi bien the co primary text, headline, description, CTA button
related:
  - 04-script-video
  - 02-brief-chien-dich
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 36-content-brief
  - 52-account-structure
  - 62-marketing-review
  - 74-copy-hai-lop
  - references/copy-frameworks-vn
  - references/quality-gates-vn
  - references/hook-formulas-vn

Copy Quang Cao

Buoc 0: Kiem tra context file

Truoc khi viet copy ads, doc ca 2 file (neu ton tai):

1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand)

Quyet dinh mode:

• Chi co `product-marketing-context.md` → **MODE A** (mac dinh — 6 bien the TOFU/MOFU/BOFU ben duoi)
• Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section ben duoi)
• Co ca 2 → **HOI 1 cau**: "Ban dang chay ads ban SP hay boost personal brand?"
• Khong co → De xuat tao context phu hop

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Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia, uu dai dang chay (neu co). 2. **Nen tang quang cao?** Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. Neu khong chon — mac dinh Meta Ads. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, nguoi quyet dinh mua. Cold (chua biet) hay Warm (da tuong tac)? 4. **Muc tieu quang cao?** Tin nhan (CPMess), Lead form, Traffic, Chuyen doi. Neu khong chon — mac dinh tin nhan.

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Nguyen tac cot loi

Quy tac 125 ky tu

Tren Meta Ads, chi **125 ky tu dau** hien thi truoc nut "Xem them". Dong 1 cua primary text phai:

• Gay to mo hoac cham noi dau
• Chua USP hoac con so cu the
• Tu hoan chinh ve nghia (khong cat giua cau)

TOT:  "Da ban len mun 3 nam chua het? 1 lieu trinh 28 ngay — cam ket sau sach."  (74 ky tu)
XAU:  "Chao ban, cam on ban da quan tam den dich vu cua chung toi. Hom nay minh muon gioi thieu..." (cat giua)

Tieu chuan do dong 1 (do duoc, khong cam tinh)

| Tieu chi | Nguong dat | Cach kiem tra | |----------|-----------|--------------| | Do dai | 60-125 ky tu (ke ca dau cach) | Dem ky tu, khong uoc luong | | Ky tu thu 126 tro di | Phai roi vao giua cau, khong cat mat y chinh | Doc rieng 125 ky tu dau — van hieu duoc | | Vi tri thong tin quan trong | Trong 40 ky tu dau | Doc 40 ky tu dau — da biet noi ve gi chua | | Chao hoi / ten brand | 0 — khong duoc xuat hien o dong 1 | Tim tu "Chao", "Xin chao", ten brand | | Con so cu the | >=1 con so hoac chi tiet dinh luong | Co chu so trong dong 1 | | Thoi gian doc | <=1.5 giay | Doc to len — vuot 1.5s la dai |

**Cam tuyet doi trong dong 1:** "Chao ban", "Ban co biet khong", ten thuong hieu, emoji mo dau, hashtag.

Tu ngu cam trong toan bo copy

Khong dung neu khong co bang chung kem theo: "sieu hot", "khong the bo lo", "hang trieu khach hang tin dung", "so 1 Viet Nam", "tot nhat thi truong", "duy nhat". Neu co bang chung that → viet lai thanh con so: "1,247 khach da dung" thay vi "hang trieu khach tin dung".

Thu vien cam xuc trigger

| # | Trigger | Mo ta | Vi du ap dung | |---|---------|-------|---------------| | 1 | Noi dau (Pain) | Cham vao van de dang gap — tao dong cam | "Met moi vi da mun? Ban khong co loi..." | | 2 | Khat vong (Aspiration) | Ve hinh anh tuong lai tot dep | "Tuong tuong da ban dep tu tin khong can filter" | | 3 | FOMO | So bo lo co hoi, so lieu gioi han | "Chi con 12 slot thang nay — 89 nguoi da dat" | | 4 | Bang chung xa hoi (Social proof) | Nguoi khac da lam va thanh cong | "1,200 chi da trai nghiem — 4.8/5 sao" | | 5 | Uy tin (Authority) | Chuyen gia, chung nhan, kinh nghiem | "10 nam kinh nghiem — bac si da lieu truc tiep tu van" | | 6 | To mo (Curiosity) | Gay thac mac, muon biet tiep | "Co 1 thu 90% nguoi dung skincare sai — ban co biet?" |

**Quy tac chon trigger theo pheu:**

• TOFU: To mo (6), Noi dau (1), Khat vong (2)
• MOFU: Bang chung xa hoi (4), Uy tin (5), Noi dau (1)
• BOFU: FOMO (3), Bang chung xa hoi (4), Noi dau (1)

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6 Framework Copy Chuyen Nghiep

> **Reference day du:** `skills/vi/references/copy-frameworks-vn.md` — template char-limit theo tung nen tang, vi du VN cho moi framework.

Chon framework theo nhiet do audience

| Nhiet do | Framework uu tien | Ly do | |---------|------------------|-------| | **Cold** (chua biet san pham) | AIDA, Star·Story·Solution | Dan dat logic tu dau; ke chuyen khong lo quang cao | | **Warm** (da tuong tac, chua mua) | PAS, 4P | Nhac lai noi dau; tang trust bang proof | | **Hot** (co intent, gan mua) | FAB, BAB | Rap dap loi ich cu the; visual transformation | | **Retarget** (da xem, chua mua) | PAS hoac BAB | Nhan manh hau qua hoac bien doi |

Tom tat 6 frameworks

| Framework | Cau truc | Dung khi | Platform phu hop | |-----------|---------|---------|-----------------| | **AIDA**