/04-script-video

name: 04-script-video
description: Viet script video ngan cho TikTok, Reels, YouTube Shorts — 2 ban A/B, co hook, CTA, huong dan quay chi tiet
argument-hint: "<sản phẩm + thời lượng + tone>"
metadata:
  version: 2.3.0
  category: content
triggers:
  - "viet script"
  - "script TikTok"
  - "kich ban video"
  - "hook TikTok"
  - "script UGC"
  - "script Reels"
  - "kich ban quay"
  - "viet script personal brand"
  - "script ca nhan TikTok"
  - "story video"
  - "viet video LinkedIn ca nhan"
  - "duyet script video"
  - "beat script"
  - "repurpose video"
output: file .md gom 2 ban script A/B, bang timestamp, hook, CTA, huong dan quay, caption, hashtag, viral score
related:
  - 05-copy-quang-cao
  - 06-brief-ugc-egc
  - 01-lich-noi-dung
  - 09-insight-khach-hang
  - 36-content-brief
  - 44-brief-video-editor
  - 62-marketing-review
  - references/hook-formulas-vn

Script Video

Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand)

Quyet dinh mode:

• Chi co `product-marketing-context.md` → **MODE A** (mac dinh, hanh vi cu — sections ben duoi)
• Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
• Co ca 2 → **HOI 1 cau**: "Ban dang viet video ban san pham hay xay personal brand?"
• Khong co → De xuat tao context phu hop (chay skill `product-marketing-context` hoac `22-personal-brand-context` truoc)

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Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia (neu co). 2. **Nền tang + thoi luong mong muon?** TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat. 4. **Goc do noi dung?** TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

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Nguyen tac cot loi

5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du | |---|-----------|-----------|-------| | 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" | | 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" | | 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" | | 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" | | 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

**Quy tac chon hook:**

• TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
• MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
• BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

3 lop hook — ban dong thoi trong 0-3s

5 loai hook o tren la **goc nhin**. Con day la **3 kenh truyen tai** — mot video manh phai co ca 3 chay cung luc, khong chi 1.

| Lop | La gi | Yeu cau | Loi thuong gap | |-----|-------|---------|---------------| | **Visual hook** | Hanh dong / canh dau tien bat len ngay khi video chay | Co chuyen dong hoac thay doi trong 1s dau; khong phai canh tinh | Mo bang logo, bang intro, hoac mat nguoi ngoi yen | | **Audio hook** | Cau noi dau tien (hoac sound bat len) | Doc to phai hit ngay; khong chao hoi, khong ten brand | "Xin chao cac ban, hom nay minh..." | | **Text overlay hook** | Chu xuat hien on-screen 0-3s | <=50 ky tu, font day, doc duoc khi khong bat tieng | Chu nho, mau chim vao nen, xuat hien tre sau 1s |

**Khi viet script, output du 3 phuong an hook cho moi ban A/B:**

Hook A — Visual:  [Mo ta hanh dong/canh dau tien]
Hook B — Audio:   [Cau noi dau tien, nguyen van]
Hook C — Text:    [Text on-screen 0-3s]
→ Chon dung: [A/B/C hoac ket hop] — Ly do: [...]

**Quy tac:** phan lon nguoi xem luot feed khong bat tieng → **text overlay hook la lop bat buoc**, khong duoc bo qua. Kiem tra bang cach tat tieng va xem lai 3s dau: neu khong hieu video noi ve gi thi hook chua dat.

Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

| Timestamp | Phan | Noi dung | Ti le | |-----------|------|----------|-------| | [0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% | | [3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% | | [10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% | | [20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% | | [28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% |

Dieu chinh theo thoi luong

| Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA | |------------|------|--------|-----------|------------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

Chia beat — 1 beat = 1 diem duy nhat

Timestamp la khung thoi gian; **beat** la don vi noi dung. Viet script theo beat truoc, sau do map vao giay.

| Beat | Giay | Nhiem vu duy nhat cua beat | Neu beat nay hong | |------|------|---------------------------|------------------| | Hook | 0-3s | Chan dung nguoi luot | Toan bo video khong ai xem | | Beat 1 | 3-Xs | Goi ten van de HOAC dua boi canh | Nguoi xem khong thay minh trong do → thoat | | Beat 2 | | Dua giai phap / insight chinh | Video khong co gia tri, chi la quang cao | | Beat 3 | | Chung minh (so lieu, truoc-sau, demo) | Nguoi xem khong tin | | CTA | 5s cuoi | 1 hanh dong duy nhat | Xem xong roi troi |

**Luat beat:** 1. **Moi beat chi mang 1 diem.** Don 2 y vao 1 beat = nguoi xem khong nho y nao. 2. **Toi da 3 beat than bai.** Video 15s chi du cho 2 beat — cat bot, dung nen chu. 3. **Moi beat phai co doi ca