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Marketing
Skill

/brand

Use when the user wants to create, name, define, audit or rebrand a brand — naming, strategy, identity, voice, positioning, messaging, story, audience, competitors, brand book, or a branded Claude Code spinner.

From plugin
brand-skills
6817 skills

Claude Code

$ npx -y skills add cofoundy/brand-skills --skill brand --agent claude-code

SKILL.md

brand.SKILL.md
name: brand
description: Use when the user wants to create, name, define, audit or rebrand a brand — naming, strategy, identity, voice, positioning, messaging, story, audience, competitors, brand book, or a branded Claude Code spinner.
metadata:
  version: 1.0.0

Brand

The single entry point to Brand Skills. The other 16 skills are hidden from the agent's skill list (`disable-model-invocation: true`) so they cost no context until needed; this skill routes to them.

How to run a brand skill

Read `../<skill>/SKILL.md` (a sibling of this skill's directory) and follow it as if it had been invoked. In that file, `${CLAUDE_SKILL_DIR}` means its own directory. When a skill hands off to another by name ("run `brand-context`"), load that one the same way — never through the Skill tool. The user can still call any of them directly as `/<skill>`.

Start every brand with `brand-init` (no `brand.yaml` yet), then `brand-context`. Everything else reads that package.

Routing

| Need | Skill | |------|-------| | New brand, no `brand.yaml` yet | `brand-init` | | Capture or update brand DNA | `brand-context` | | Name a product, brand, app or bot | `naming` | | Full strategy report (heart, archetype, values) | `brand-strategy` | | Standalone vs sub-brand vs house of brands | `brand-architecture` | | Competitive map and positioning statement | `brand-positioning` | | ICP, personas, audience language | `target-audience` | | How competitors brand themselves | `competitor-branding` | | Logo direction, color, type, imagery brief | `brand-identity` | | Tone, voice, vocabulary, writing rules | `brand-voice` | | Taglines, value prop, key messages | `brand-messaging` | | Origin and founder story | `brand-story` | | The brand book | `brand-guidelines` | | Brand health check | `brand-audit` | | Reposition and relaunch an existing brand | `rebranding` | | The brand inside Claude Code (spinner) | `brand-mod` |

Several needs at once → run them in pipeline order: context → naming → architecture → identity → strategy/positioning/audience/competitors → voice/messaging/story → guidelines.

Read more
@cofoundy
Ships withbrand-skills

**Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI agent.** 16 open-source Agent Skills for founders, indie hackers, and agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents. -->

Stars on GitHub

Momentum

stars in total
68
Star history of cofoundy/brand-skills on GitHub, a chart by star-history.com

Other skills on brand-skills.

brand-architecture

brand-architecture

Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says…

brand-audit

brand-audit

Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when…

brand-context

brand-context

Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the…

brand-guidelines

brand-guidelines

Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application…

brand-identity

brand-identity

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system…

brand-init

brand-init

Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start…

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Questions about brand.

Which coding agents can use brand?
brand installs in Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and Windsurf with the skills CLI, using each agent's flag shown on this page. Flowy's auto-invocation, which fires a skill when your prompt matches, runs in Claude Code only.