Brand Skills — Branding, Naming & Brand Identity for AI Agents

Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI agent. 15 open-source Agent Skills for founders, indie hackers, and agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents.

npx skills add cofoundy/brand-skills

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What you get

Describe your product in a sentence. Your agent runs the skills and hands back a complete, coherent brand:

• A name that isn't AI slop — metaphor-driven, prior-art + domain checked, not a thesaurus mashup.
• A full identity — positioning, architecture, visual brief, voice, and messaging that all tell the same story.
• A brand book — guidelines ready to hand to a designer or a teammate.
• Saved, not lost — every brand is a reusable brand.yaml package, not a chat you'll never find again.

One command, minutes — instead of a blank page, a freelancer brief, and three weeks.

Why it's different

Most "AI branding" hands you a logo with a tagline glued on. A logo isn't a brand. Brand Skills finds the story first, then carries it through every decision — so naming, voice, and messaging line up instead of fighting each other.

Built and dogfooded by Cofoundy on our own products. MIT-licensed — the whole pipeline is yours to read, fork, and ship.

Install

A — npx skills (recommended; works in 70+ agents)

Cross-agent install via the open Agent Skills CLI — Claude Code, Cursor, Codex, OpenCode, and more:

npx skills add cofoundy/brand-skills           # all skills
npx skills add cofoundy/brand-skills -s naming # one skill
npx skills add cofoundy/brand-skills -g        # install globally (user dir) instead of per-project

Installs to your agent's skills dir (e.g. .claude/skills/…, .cursor/…). Try one without installing: npx skills use cofoundy/brand-skills -s naming | claude.

B — Claude Code plugin

/plugin marketplace add cofoundy/brand-skills
/plugin install brand-skills@brand-skills

C — Local (before/without a remote)

npx skills add ./path/to/brand-skills          # or:
/plugin marketplace add /abs/path/to/brand-skills

Troubleshooting: if skills don't trigger after install, reload your agent (Claude Code: /reload-plugins or restart). Each skill is self-contained markdown — cat .claude/skills/naming/SKILL.md to confirm it landed.

The brand-genesis pipeline

        ┌─────────────┐
        │brand-context│  ← foundation. Every skill reads this first.
        └──────┬──────┘
               │
   naming ─→ brand-architecture ─→ brand-identity ─┐
   (metaphor   (standalone vs       (logo brief,    │
    engine)     sub-brand vs         palette, type) │
                house-of-brands)                    ▼
   brand-strategy · brand-positioning · target-audience · competitor-branding
                                                    │
   brand-voice · brand-messaging · brand-story ─────┤
                                                    ▼
                                          brand-guidelines  (the brand book)
                                          brand-audit · rebranding

Skills

Skill	What it does
brand-init	Scaffolds a structured brand package (brand.yaml + folder) and registers it in a portfolio. The persistence layer every other skill reads/writes.
naming	Metaphor-driven brand & product naming. 30–50 candidates → filtered → prior-art + availability checked → vetted finalists. Avoids AI slop.
brand-context	Foundation. Captures the brand DNA every other skill reads first.
brand-strategy	Brand heart, archetype, values — the full strategy report.
brand-architecture	Standalone vs sub-brand vs branded-house vs house-of-brands. Naming systems for product families.
brand-positioning	Competitive map, positioning territory + statement, proof points.
target-audience	ICP, personas, psychographics, audience language.
competitor-branding	How competitors brand themselves → gaps + differentiation.
brand-identity	Visual identity brief — logo direction, color, type, imagery (to brief a designer).
brand-voice	Verbal identity — tone, voice qualities, vocabulary, writing rules.
brand-messaging	Messaging hierarchy — taglines, value prop, key messages.
brand-story	Origin story + founder narrative (long / short / one-liner).
brand-guidelines	The brand book — logo usage, color, type, voice, application rules.
brand-audit	Brand health across 6 dimensions.
rebranding	Audit → reposition → relaunch an existing brand.

Scope: v0 is brand genesis — creating a brand. It does not do go-to-market (ads, channels, growth). That's intentional; a brand should exist before it's marketed.

Brand packages & registry (the persistence layer)

Unlike chat-only brand tools, Brand Skills writes a brand package — a versioned, queryable folder:

brand/
  brand.yaml          # manifest: name, one-liner, status, archetype, which artifacts exist
  context.md  naming.md  strategy.md  identity.md  voice.md  guidelines.md  …
  assets/

Managing several brands? A brands/registry.yaml indexes them so any agent can answer "what brands do we have / where / what's the one-liner" in one query. The registry is a SSOT file, not agent memory — git-tracked and shareable. Full spec: references/brand-package-spec.md.

Spanish / LATAM localization

First-class Spanish / LATAM support — Spanish phonosemantics, cultural-connotation screening across major markets, and regional conventions — alongside English. See references/localization-es-latam.md.

Credits

Built on two excellent MIT-licensed projects, absorbed and extended here (see NOTICE):

• Naming engine adapted from glacierphonk/naming.
• Brand-genesis skills adapted from arnabbagxd/Brand-building-skills.

License

MIT © Cofoundy SAC. Upstream copyrights preserved in NOTICE.

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Keywords: brand skills · branding · brand strategy · brand naming · brand identity · brand voice · brand positioning · brand guidelines · rebranding · agent skills · Claude Code · AI branding · brand book generator.