/04-positioning-and-story
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
$ npx -y skills add AIDevGTM/gtm-cofounder --skill 04-positioning-and-story --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/04-positioning-and-story
Context preview
The summary Claude sees to decide when to auto-load this skill.
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
The GTM co-founder you don't have. Open-source GTM Agent Skills for technical AI/dev-tool founders building alone: positioning, first users, launch, pricing. Built from real dev-tool GTM experience, sharpened by Frankl & Czakon. MIT.
Repo: AIDevGTM/gtm-cofounder
Other skills on gtm-cofounder.
- /00-start-here
Interview the founder once and write a docs/gtm-cofounder/founder-brief.md that every other skill reads first, so the advice is about their real business, not a textbook. Use this before anything else, or whenever the agent lacks context on the founder's product, ICP, market, or
Open skill - /01-strategy-and-roadmap
After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the founder returns to every session to see where they are and the single next move. Use right after start-here,
Open skill - /02-who-is-this-for
Define a real ICP and the developer personas in the sale. Use when the founder says the product is \"for developers,\" can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
Open skill - /03-talk-to-users
Run developer customer discovery via a Technical Advisory Board (TAB). Use when the founder has never interviewed a user who isn't a friend, is inventing messaging from a conference room, or is guessing at the roadmap instead of hearing the pain firsthand.
Open skill - /05-beyond-the-wrapper
Position an AI product when everyone claims AI and skeptics call it \"just a wrapper.\" Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer \"won't the big labs just build this,\" and stop leading with \"AI-powered.\" Use when your AI
Open skill - /06-value-prop-that-converts
Write a developer value proposition that is specific, provable, and free of puffery. Use when the messaging leans on \"powerful,\" \"better,\" \"seamless,\" or \"best-in-class,\" when claims have no proof, or when the same line is supposed to reach both the developer and the
Open skill