/market-launch

Product/Service Launch Playbook Generator

Skill Purpose

Generate a complete, week-by-week launch playbook for any product, service, or feature launch. This skill produces a tactical plan with templates, checklists, email sequences, social posts, and metrics tracking -- everything needed to execute a successful launch.

When to Use

• User is planning to launch a new product, service, feature, or offering
• User asks for a launch plan, go-to-market strategy, or launch checklist
• User wants to coordinate a multi-channel launch campaign
• Triggered by `/market launch` or `/market launch <product description>`

How to Execute

Step 1: Gather Launch Context

Before generating the playbook, collect these inputs from the user (ask if not provided):

1. **What are you launching?** (product, service, feature, course, event) 2. **Who is the target audience?** (demographics, pain points, existing list size) 3. **What is the primary launch goal?** (revenue target, signups, downloads, awareness) 4. **What is the launch date?** (or desired timeline) 5. **What channels do you have access to?** (email list size, social following, ad budget, partnerships) 6. **What is the price point?** (if applicable) 7. **Do you have existing customers/users?** (for beta, testimonials, case studies) 8. **What is the budget?** (bootstrapped, moderate, well-funded)

Step 2: Determine Launch Type

Select the primary launch strategy based on the user's context:

| Launch Type | Best For | Key Channel | Timeline | |---|---|---|---| | Product Hunt | SaaS, dev tools, consumer apps | Product Hunt + Twitter/X | 4-6 weeks prep | | Email List Launch | Course, info product, SaaS with existing list | Email | 6-8 weeks | | Social Media Launch | Consumer product, personal brand | Twitter/X, LinkedIn, Instagram | 4-6 weeks | | Paid Ads Launch | E-commerce, established product | Facebook/Google Ads | 2-4 weeks prep | | Community Launch | Niche product, developer tools | Reddit, Discord, Slack communities | 6-8 weeks | | Partner Launch | B2B, enterprise, marketplace | Partner channels | 8-12 weeks | | Hybrid Launch | Any high-stakes launch | Multi-channel coordinated | 8-12 weeks |

Step 3: Generate the 8-Week Launch Timeline

Weeks 1-2: Foundation

**Objective:** Lock in positioning, build assets, set up infrastructure.

**Tasks:**

• [ ] Define launch positioning statement: "For [TARGET] who [PROBLEM], [PRODUCT] is a [CATEGORY] that [KEY BENEFIT]. Unlike [ALTERNATIVE], we [DIFFERENTIATOR]."
• [ ] Create launch one-pager (internal alignment doc)
• [ ] Set up landing page / waitlist page
• [ ] Set up analytics and tracking (UTM parameters, conversion goals, event tracking)
• [ ] Create launch-specific email list/segment
• [ ] Draft all email sequences (see Email Templates below)
• [ ] Brief design team on visual assets needed
• [ ] Identify 10-20 potential beta testers or early access users
• [ ] Research and list 20+ communities, forums, and groups where target audience gathers
• [ ] Set up social media content calendar tool

**Deliverables:**

• Positioning statement
• Landing page live
• Email sequences drafted
• Beta tester list

Weeks 3-4: Audience Building

**Objective:** Build anticipation, grow waitlist, recruit beta testers.

**Tasks:**

• [ ] Begin content seeding: publish 2-3 blog posts / threads related to the problem you solve
• [ ] Share behind-the-scenes content on social media (building in public)
• [ ] Start engaging in target communities (provide value, don't pitch yet)
• [ ] Reach out to beta testers with personal invitations
• [ ] Collect early feedback and testimonials from beta users
• [ ] Begin influencer/partner outreach (see Partner Coordination below)
• [ ] Set up referral mechanism for waitlist (e.g., viral waitlist with rewards)
• [ ] Create teaser content (sneak peeks, countdowns, problem-awareness posts)
• [ ] Record demo video or product walkthrough
• [ ] Write press release or media pitch (if relevant)

**Content Calendar (Weeks 3-4):** | Day | Content Type | Channel | Theme | |---|---|---|---| | Mon | Problem-awareness post | LinkedIn/Twitter | Why this problem matters | | Tue | Behind-the-scenes | Instagram/Twitter | Show what you're building | | Wed | Educational content | Blog/LinkedIn | Teach something related to your space | | Thu | Social proof | Twitter/LinkedIn | Beta tester quote or result | | Fri | Teaser/countdown | All channels | Build anticipation for launch |

**Deliverables:**

• 4-6 content pieces published
• Beta testers onboarded and providing feedback
• Waitlist growing
• Partner/influencer commitments secured

Weeks 5-6: Pre-Launch Intensification

**Objective:** Maximize anticipation, finalize assets, prep launch infrastructure.

**Tasks:**

• [ ] Send pre-launch email sequence to waitlist (see Email Templates)
• [ ] Increase social media posting frequency to daily
• [ ] Publish case study or results from beta testers
• [ ] Finalize pricing and offer structure
• [ ] Create launch-day content package (all posts, emails, and graphics ready)
• [ ] Brief partners/affiliates on launch plan and provide swipe copy
• [ ] Set up live chat or support for launch day
• [ ] Test all purchase/signup flows end-to-end
• [ ] Prepare FAQ document for support team
• [ ] Create urgency mechanism (early bird pricing, limited spots, bonus expiration)
• [ ] Rehearse launch day by walking through every step
• [ ] Set up real-time dashboard for launch metrics

**Deliverables:**

• All launch assets finalized and scheduled
• Partners briefed and ready
• Checkout/signup flow tested
• Support team prepared

Week 7: LAUNCH WEEK

**Objective:** Execute the launch with maximum impact and coordinated effort.

**Day-by-Day Breakdown:**

**Monday - Soft Launch / VIP Access:**

• Send early access email to VIPs, beta testers, and top waitlist members
• Post on social: "We're live for our early supporters"
• Collect first-day feedback and testimonials
• Monitor for bugs and issues
• Goal: