AI-powered advertising strategy engine for Claude Code.
$ npx -y skills add zubair-trabzada/ai-ads-claude --agent claude-code
curl -fsSL https://raw.githubusercontent.com/zubair-trabzada/ai-ads-claude/main/install.sh | bash
That's it. One command installs all 15 skills, 5 agents, and the PDF generation scripts.
AI Ads Strategist is a complete advertising strategy engine built as Claude Code skills. It turns a single URL into a full ad strategy — audience personas, platform-specific copy, campaign funnels, budget allocation, competitive intelligence, and a professional PDF report.
Run /ads strategy <url> and 5 AI agents launch in parallel to analyze your business and produce a complete advertising playbook.
No ad platform login required. No API keys. Just Claude Code.
/ads strategy <url>
|
┌─────────────┼─────────────┐
| | |
┌─────┴─────┐ ┌────┴────┐ ┌──────┴──────┐
| ads-audience| |ads-funnel| |ads-creative |
| agent | | agent | | agent |
| (personas, | | (TOFU/ | | (copy, |
| targeting)| | MOFU/ | | hooks, |
| | | BOFU) | | video) |
└────────────┘ └─────────┘ └─────────────┘
| | |
┌─────┴──────┐ ┌───┴─────┐
|ads-competitive| |ads-budget|
| agent | | agent |
| (competitor | | (alloc, |
| gaps, ads) | | ROI) |
└──────────────┘ └─────────┘
| | |
└─────────────┼─────────────┘
|
┌─────────────┴─────────────┐
| Composite Ad Readiness |
| Score (0-100) + Grade |
| + PDF Strategy Report |
└───────────────────────────┘
| Command | What It Does |
|---|---|
/ads strategy <url> | Flagship — Full ad strategy with 5 parallel agents. Returns Ad Readiness Score (0-100), audience personas, campaign structure, ad copy, budget allocation, and prioritized action plan. |
/ads quick <url> | 60-second ad readiness snapshot — value proposition, offer strength, CTA quality, platform recommendation. |
/ads audience <url> | Build detailed audience personas with demographics, psychographics, platform preferences, and targeting parameters. |
/ads competitors <url> | Competitive ad intelligence — what competitors are running, where they spend, gaps to exploit. |
/ads keywords <url> | Google Ads keyword strategy — search intent mapping, negative keywords, match types, bid recommendations. |
/ads audit | Audit existing ad performance — identify wasted spend, underperforming campaigns, optimization opportunities. |
| Command | What It Does |
|---|---|
/ads copy <platform> | Generate platform-specific ad copy — headlines, primary text, descriptions, CTAs for any platform. |
/ads hooks | Generate 20 scroll-stopping hooks — pattern interrupts, curiosity gaps, bold claims for social ads. |
/ads creative <product> | Creative briefs for designers and editors — visual direction, format specs, brand guidelines. |
/ads video <product> | Video ad scripts in 15s, 30s, and 60s formats — hook, body, CTA with shot-by-shot direction. |
| Command | What It Does |
|---|---|
/ads funnel <url> | Full ads funnel architecture — TOFU/MOFU/BOFU/Retargeting with ad types, audiences, and KPIs per stage. |
/ads budget <amount> | Budget allocation across platforms — percentage splits, monthly amounts, projected CPM/CPC/CPA/ROAS. |
/ads testing <campaign> | A/B testing plan — variables to test, sample sizes, duration, success criteria, statistical significance. |
/ads landing <url> | Landing page audit — conversion blockers, CTA analysis, trust signals, rewrite recommendations. |
| Command | What It Does |
|---|---|
/ads report-pdf | Professional 6-page PDF strategy report — score dashboard, personas, funnel, ad copy, budget projections. |
| Platform | Ad Types | Best For |
|---|---|---|
| Google Ads | Search, Display, Shopping, YouTube | High-intent search, product listings, retargeting |
| Meta (Facebook/Instagram) | Feed, Story, Reels, Carousel, Lead Forms | B2C, e-commerce, local businesses, lookalike audiences |
| Sponsored Content, InMail, Text Ads | B2B, SaaS, professional services, recruiting | |
| TikTok | In-Feed, TopView, Spark Ads, Branded Effects | Gen Z/Millennial, e-commerce, creators, viral content |
| YouTube | Pre-Roll, Mid-Roll, Bumper, Discovery | Brand awareness, product demos, tutorials, retargeting |
| Standard Pin, Video Pin, Shopping, Carousel | E-commerce, lifestyle, home, fashion, food, DIY |
The Ad Readiness Score (0-100) is a weighted composite of 5 dimensions:
| Category | Weight | What It Measures |
|---|---|---|
| Audience Clarity | 25% | ICP definition, persona depth, targeting precision |
| Creative Quality | 20% | Hook strength, copy quality, visual concepts, video scripts |
| Funnel Architecture | 20% | Campaign structure, stages, retargeting, conversion path |
| Competitive Position | 15% | Differentiation, competitor gaps, market opportunity |
| Budget Efficiency | 20% | Allocation strategy, platform mix, projected CPM/CPC/CPA |
| Grade | Score | Meaning |
|---|---|---|
| A+ | 95-100 | Elite — campaign-ready, launch immediately |
| A | 90-94 | Excellent — minor optimizations before launch |
| A- | 85-89 | Very strong — refine targeting or creative |
| B+ | 80-84 | Good — solid foundation, needs polish |
| B | 75-79 | Above average — some gaps to address |
| B- | 70-74 | Decent — noticeable improvements needed |
| C+ | 65-69 | Fair — multiple areas need attention |
| C | 60-64 | Below average — significant work required |
| C- | 55-59 | Weak — major gaps in strategy |
| D+ | 50-54 | Poor — fundamental issues across categories |
| D | 45-49 | Very poor — strategy overhaul recommended |
| D- | 40-44 | Critical — not ready for paid advertising |
| F | 0-39 | Failing — build foundations before spending on ads |
/ads strategy╔══════════════════════════════════════════════════════════════╗
║ AI ADS STRATEGY REPORT ║
║ Acme Growth Co. — acmegrowth.com ║
╚══════════════════════════════════════════════════════════════╝
AD READINESS SCORE: 67/100 (Grade: C+)
┌──────────────────────┬───────┬────────┬──────────┐
│ Category │ Score │ Weight │ Status │
├──────────────────────┼───────┼────────┼──────────┤
│ Audience Clarity │ 72 │ 25% │ Needs Work│
│ Creative Quality │ 65 │ 20% │ Needs Work│
│ Funnel Architecture │ 58 │ 20% │ Needs Work│
│ Competitive Position │ 70 │ 15% │ Needs Work│
│ Budget Efficiency │ 62 │ 20% │ Needs Work│
└──────────────────────┴───────┴────────┴──────────┘
TOP 3 QUICK WINS:
1. Add retargeting campaign for website visitors (missing BOFU)
2. Replace generic CTAs with benefit-driven copy
3. Create Meta Lookalike audience from customer email list
Saved: ADS-STRATEGY-AcmeGrowth.md
/ads quick⚡ AD READINESS SNAPSHOT — acmegrowth.com
Score: 67/100 (C+)
Best Platform to Start: Meta (Facebook/Instagram)
Estimated Starting Budget: $1,500-$3,000/mo
✓ Clear value proposition
✓ Product-market fit signals
✓ Existing social proof (testimonials)
✗ No retargeting pixel detected
✗ Landing page CTA is weak ("Learn More")
✗ No video content for ads
Run /ads strategy for any prospect to deliver a professional ad strategy audit. Charge $500-$2,000 per audit, or use it as a lead magnet to close retainer deals.
Generate platform-specific ad copy for product launches across Meta, Google Shopping, TikTok, and Pinterest. Use /ads funnel to design a complete TOFU-to-retargeting campaign architecture.
Build audience personas for B2B targeting on LinkedIn and Google Search. Use /ads budget to allocate spend across platforms and project CAC, LTV, and ROAS.
Get started with the right platform and budget. /ads quick identifies whether Google Ads or Meta is better for your service area, and /ads budget shows how to allocate a small budget effectively.
Add ad strategy to your service offering. Use /ads report-pdf to deliver professional PDF reports that justify your rates and demonstrate expertise.
pip3 install reportlab (for PDF generation only)curl -fsSL https://raw.githubusercontent.com/zubair-trabzada/ai-ads-claude/main/install.sh | bash
git clone https://github.com/zubair-trabzada/ai-ads-claude.git
cd ai-ads-claude
chmod +x install.sh
./install.sh
curl -fsSL https://raw.githubusercontent.com/zubair-trabzada/ai-ads-claude/main/uninstall.sh | bash
Or run locally:
./uninstall.sh
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@zubair-trabzadaai-ads-claude is a Claude Code plugin with 15 hand-picked skills, indexed on Flowy in the Marketing category. Install it with the command on its page. It includes ads-audience, ads-audit, ads-budget. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.
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