/ads-copy

name: Platform-Specific Ad Copy Generator
description: Generates 10+ ad copy variations for any major ad platform with A/B testing, character-count compliance, and four proven copy frameworks (PAS, AIDA, BAB, 4Ps)

Platform-Specific Ad Copy Generator

Skill Purpose

Generate 10+ production-ready ad copy variations for a specified advertising platform. Every ad is written to exact platform specifications (character limits, format requirements, best practices), includes A/B variations, and uses proven direct-response copy frameworks. Output is copy-paste ready — an ad buyer can drop these directly into the ad platform without editing.

When to Use

• User runs `/ads copy <platform>`
• User asks to generate ad copy for a specific platform
• Called as a subagent from `/ads strategy` (the main orchestrator)
• User needs ready-to-use ad text for any major ad platform
• User wants multiple copy variations for A/B testing

Input Requirements

• **Required:** Target platform (google, meta, linkedin, tiktok, youtube, pinterest)
• **Required:** Business context — either a URL to analyze, or prior audience/strategy data
• **Optional:** Specific product/service to advertise, audience persona to target, offer/promotion details, tone preferences

Supported Platforms & Ad Formats

Google Ads

| Format | Headlines | Descriptions | Other | |---|---|---|---| | Responsive Search Ad (RSA) | Up to 15 headlines (30 chars each) | Up to 4 descriptions (90 chars each) | Display URL paths (15 chars each) | | Display Ad | 1-5 headlines (30 chars), 1 long headline (90 chars) | 1-5 descriptions (90 chars) | Business name (25 chars) | | Performance Max | 5 headlines (30 chars), 5 long headlines (90 chars) | 5 descriptions (90 chars) | Call-to-action text |

Meta (Facebook/Instagram)

| Format | Primary Text | Headline | Description | Other | |---|---|---|---|---| | Facebook Feed | 125 chars (visible), 500+ allowed | 40 chars | 30 chars | CTA button | | Instagram Feed | 125 chars (visible), 2200 max | 40 chars | N/A | CTA button | | Stories/Reels | Minimal text overlay | Short overlay text | N/A | Swipe-up CTA |

LinkedIn

| Format | Intro Text | Headline | Description | Other | |---|---|---|---|---| | Sponsored Content | 150 chars (truncated), 600 max | 70 chars | 100 chars (optional) | CTA button | | Message Ads | 500 chars subject, 1500 body | N/A | N/A | CTA button + banner | | Text Ads | N/A | 25 chars | 75 chars | 50x50 image |

TikTok

| Format | Ad Text | Display Name | Other | |---|---|---|---| | In-Feed | 100 chars | 40 chars | CTA button, hashtags | | TopView | 100 chars | 40 chars | First ad users see | | Spark Ads | Use original post caption | Original creator | Boost existing content |

YouTube

| Format | Script Length | On-Screen Text | Other | |---|---|---|---| | Bumper Ad (6s) | ~15-20 words | 1-2 text overlays | Non-skippable | | Pre-roll (15s) | ~35-45 words | 2-3 text overlays | Skippable after 5s | | Non-skip (30s) | ~70-90 words | 3-5 text overlays | Non-skippable |

Pinterest

| Format | Title | Description | Other | |---|---|---|---| | Standard Pin | 100 chars | 500 chars | Link URL | | Video Pin | 100 chars | 500 chars | Link URL | | Carousel | 100 chars per card | 500 chars | 2-5 cards |

How to Execute

Step 1: Gather Business Context

If a URL is provided, fetch it using `WebFetch` and extract:

• Business name and industry
• Core value proposition
• Key products/services and pricing
• Target audience indicators
• Tone of voice and brand personality
• Unique selling points (USPs)
• Social proof elements (reviews, client count, years in business)
• Current offers or promotions

If audience data exists from a prior `/ads audience` run, reference the top personas.

Run supplementary research:

WebSearch: "[Business Name]" ads OR advertising
WebSearch: "[Industry]" best performing ad copy examples
WebSearch: "[Industry]" [platform] ad examples

Step 2: Define Copy Inputs

Before writing any ad, establish these foundational elements:

## Copy Foundation

**Business:** [Name]
**Industry:** [Category]
**Platform:** [Selected platform]
**Primary Offer:** [What they're selling/promoting]
**USP:** [What makes them different — the #1 differentiator]
**Target Persona:** [Primary persona from audience research]
**Desired Action:** [What do we want the viewer to DO]
**Tone:** [Professional / Casual / Bold / Playful / Urgent / Authoritative]
**Proof Points:** [Stats, testimonials, awards, client count, results]
**Price/Offer:** [Pricing, discount, free trial, free consultation]

Step 3: Generate Ad Variations Using 4 Copy Frameworks

For each ad, apply one of the four frameworks:

Framework 1: PAS (Problem-Agitate-Solve)

• **Problem:** State the pain point the audience feels
• **Agitate:** Twist the knife — make them feel the cost of inaction
• **Solve:** Present the product/service as the relief

Framework 2: AIDA (Attention-Interest-Desire-Action)

• **Attention:** Bold opening that stops the scroll
• **Interest:** Interesting fact, story, or angle that pulls them in
• **Desire:** Paint the outcome — what life looks like after buying
• **Action:** Clear, compelling CTA

Framework 3: BAB (Before-After-Bridge)

• **Before:** Their current painful situation
• **After:** The transformed state they want
• **Bridge:** The product/service that gets them there

Framework 4: 4Ps (Promise-Picture-Proof-Push)

• **Promise:** Bold claim or guarantee
• **Picture:** Vivid image of the result
• **Proof:** Evidence (testimonial, stat, case study)
• **Push:** Urgency or scarcity to act now

Step 4: Write Platform-Specific Ads

Generate **at least 10 ad variations** with A/B pairs for each. Use this structure:

---

Ad Variation Template (Google RSA Example)

### Ad [Number] — [Framework Used] | Angle: [Pain/Benefit/Social Proof/Urgency]

**Version A:**

| Element | Copy | Chars |
|---|---|---|
| Headline 1 | [