/ads-quick

name: ads-quick
description: 60-Second Ad Readiness Snapshot — quick assessment without subagents
version: 1.0.0
author: AI Ads Strategist
tags: [ads, quick, snapshot, assessment, readiness]
trigger: /ads quick
output: Terminal output (no file saved)

60-Second Ad Readiness Snapshot

Skill Purpose

Perform a rapid ad readiness assessment of a website or business without launching subagents. Fetches the homepage, evaluates value proposition strength, offer clarity, CTA quality, landing page readiness, and trust signal presence. Outputs a compact scorecard with a platform recommendation and estimated starting budget. The entire output must be under 40 lines.

When to Use

• User wants a quick gut-check before investing in a full ad strategy
• User asks "should I run ads?" or "am I ready for ads?"
• User wants a fast assessment without waiting for the full 5-agent analysis
• User is exploring whether paid advertising makes sense for their business
• Triggered by `/ads quick <url>`

When NOT to Use

• User wants a detailed, comprehensive strategy (use `/ads strategy` instead)
• User already has ad data to analyze (use `/ads audit` instead)
• User needs creative briefs (use `/ads creative` instead)
• No URL is provided (this skill requires a URL to fetch)

How to Execute

Step 1: Fetch and Analyze the Homepage

Use `WebFetch` to retrieve the homepage content. Extract these elements:

WebFetch(url) -> Analyze:
1. Headline / Hero Section — What is the main promise?
2. Value Proposition — Is it clear what they sell and why it matters?
3. CTA(s) — What action are they asking visitors to take?
4. Offer — Is there a specific offer (pricing, free trial, discount)?
5. Trust Signals — Reviews, testimonials, badges, client logos, certifications?
6. Visual Quality — Professional images, consistent branding, modern design?
7. Mobile Indicators — Responsive hints, fast-loading signals?
8. Contact Info — Phone, email, chat, address visible?

Step 2: Score 5 Dimensions

Rate each dimension on a 0-20 scale:

**1. Value Proposition Strength (0-20)** | Score | Criteria | |-------|----------| | 17-20 | Crystal clear what they do, for whom, and why it's better. Unique mechanism stated. | | 13-16 | Clear offering, target audience implied, some differentiation. | | 9-12 | Generic value prop, could apply to many businesses. | | 5-8 | Vague or buried value proposition. Requires effort to understand. | | 0-4 | No clear value proposition. Visitor would not know what this business does. |

**2. Offer Clarity (0-20)** | Score | Criteria | |-------|----------| | 17-20 | Specific offer with pricing, clear next step, and urgency/scarcity element. | | 13-16 | Offer is visible but lacks urgency or specific pricing. | | 9-12 | Generic "contact us" or "learn more" without a defined offer. | | 5-8 | No clear offer — visitor must dig to find what to do next. | | 0-4 | No offer whatsoever. No pricing, no CTA, no next step. |

**3. CTA Quality (0-20)** | Score | Criteria | |-------|----------| | 17-20 | Strong, specific CTA above the fold. Action-oriented language. Multiple CTAs in logical places. | | 13-16 | CTA exists above the fold but is generic ("Learn More", "Contact Us"). | | 9-12 | CTA exists but is below the fold or hard to find. | | 5-8 | Weak or confusing CTAs. Multiple competing actions with no hierarchy. | | 0-4 | No CTA visible. No clear path for the visitor to take action. |

**4. Landing Page Readiness (0-20)** | Score | Criteria | |-------|----------| | 17-20 | Fast-loading, mobile-friendly, professional design, conversion-optimized layout. | | 13-16 | Good design, loads reasonably, but not optimized for conversions. | | 9-12 | Functional but dated design, some UX issues, average load time. | | 5-8 | Slow, outdated, poor mobile experience, or cluttered layout. | | 0-4 | Broken, extremely slow, or unprofessional. Would hurt ad performance. |

**5. Trust Signal Presence (0-20)** | Score | Criteria | |-------|----------| | 17-20 | Multiple trust signals: reviews with star ratings, testimonials with names/photos, client logos, certifications, media mentions. | | 13-16 | Some trust signals present (reviews or testimonials, but not both). | | 9-12 | Minimal trust signals — maybe a generic "trusted by" without specifics. | | 5-8 | Almost no social proof. Only basic contact info as trust signal. | | 0-4 | No trust signals. Anonymous website with no credibility markers. |

**Ad Readiness Score** = Sum of all 5 dimensions (0-100)

Step 3: Determine Platform Recommendation

Based on the business type and readiness score, recommend the best starting platform:

| Business Type | Primary Platform | Why | Min Budget/Month | |---------------|-----------------|-----|-----------------| | Local Service | Google Ads (Search) | High-intent search traffic | $500-$1,500 | | E-commerce | Meta (FB/IG) | Visual products, impulse purchases | $1,000-$3,000 | | SaaS B2B | LinkedIn + Google | Professional targeting, search intent | $2,000-$5,000 | | SaaS B2C | Meta + Google | Broad reach + search capture | $1,000-$3,000 | | Restaurant | Meta (Local) | Visual food content, local targeting | $300-$800 | | Course/Creator | YouTube + Meta | Video content, retargeting | $1,000-$2,500 | | Agency/Consulting | LinkedIn + Google | B2B targeting, authority | $1,500-$4,000 |

**Secondary Platform Recommendation:** After the primary platform is established (30-60 days), recommend a secondary platform: | Primary | Secondary | Why Add It | |---------|-----------|-----------| | Google Search | Meta (retargeting) | Capture search visitors who did not convert | | Meta | Google Search | Catch high-intent searchers your social ads prompted | | LinkedIn | Google Search | Capture branded searches from LinkedIn awareness | | YouTube | Meta | Retarget video viewers with direct response ads |

Step 4: Estimate CPC and CPA Ranges

Provide realistic cost expectations based on industry and platform:

**CPC Ranges by Industry an