/ads-video

name: Video Ad Script Writer
description: Generates complete video ad scripts for 15s, 30s, and 60s formats with shot-by-shot breakdowns, voiceover scripts, on-screen text, B-roll suggestions, music direction, storyboard outlines, and three proven video frameworks

Video Ad Script Writer

Skill Purpose

Generate complete, production-ready video ad scripts for three standard ad lengths: 15-second (TikTok/Reels/Bumper), 30-second (Pre-roll/Stories), and 60-second (YouTube/Facebook). Each script includes a shot-by-shot breakdown with exact timing, voiceover transcript, on-screen text overlays, B-roll suggestions, music/mood direction, and CTA placement. Scripts are written using three proven video ad frameworks and include a storyboard outline that a video editor or motion designer can follow without additional briefing.

When to Use

• User runs `/ads video <product>`
• User asks for video ad scripts, video creative, or video content for ads
• Called as a subagent from `/ads strategy` (the main orchestrator)
• User needs scripts for TikTok ads, YouTube pre-roll, Instagram Reels, Facebook video ads, or Stories
• User wants to brief a video editor or freelancer on ad creative

Input Requirements

• **Required:** Product or service to advertise (name, description, or URL)
• **Optional:** Target audience persona, brand guidelines, existing footage/assets, desired tone, specific platform focus, offer details

How to Execute

Step 1: Gather Product & Brand Context

If a URL is provided, fetch it using `WebFetch` and extract:

• Product/service name and description
• Key features and benefits
• Price point and offer structure
• Target audience indicators
• Brand tone and visual style
• Existing video content (YouTube channel, social media)
• Testimonials or case studies
• Competitor positioning

Run supplementary research:

WebSearch: "[Product/Brand]" video ad
WebSearch: "[Industry]" best video ad examples
WebSearch: "[Industry]" TikTok ad examples viral
WebSearch: "[Product category]" YouTube ad examples

Establish the video brief:

## Video Brief

**Product/Service:** [Name]
**Business:** [Company name]
**What it does:** [1-sentence description]
**Who it's for:** [Target persona in 1 sentence]
**Core benefit:** [The #1 reason someone buys this]
**Key differentiator:** [What makes it different from alternatives]
**Price/Offer:** [Current pricing, discount, free trial]
**Desired action:** [What should the viewer DO after watching]
**Tone:** [Professional / Casual / Energetic / Bold / Warm / Edgy / Playful]
**Brand colors:** [Primary and secondary if known]
**Existing assets:** [Footage, product photos, testimonials available]
**Competitors to reference:** [Who they're competing against for attention]

Step 2: Apply Three Video Ad Frameworks

Every script set uses all three frameworks. Each framework produces one version per ad length (15s, 30s, 60s) for a total of 9 scripts.

---

Framework 1: Hook-Demo-CTA

**Structure:**

• **Hook (first 20-30% of runtime):** Bold opening statement, shocking stat, or provocative question that stops the scroll
• **Demo (middle 50-60%):** Show the product in action. Prove the claim made in the hook. Use screen recordings, product shots, or demonstrations.
• **CTA (final 10-20%):** Clear call to action with urgency or incentive. On-screen text + verbal CTA.

**Best for:** SaaS demos, product showcases, tool walkthroughs, e-commerce product reveals **Psychology:** The hook creates attention, the demo creates desire through proof, the CTA creates action through urgency.

---

Framework 2: Problem-Solution-Proof

**Structure:**

• **Problem (first 25-30%):** Show or describe the painful problem the audience faces. Make them feel the frustration.
• **Solution (middle 40-50%):** Introduce the product as the answer. Show how it specifically solves the problem stated.
• **Proof (final 20-30%):** Back it up. Testimonial clip, results screenshot, before/after, or stat. End with CTA.

**Best for:** Pain-driven products, service businesses, health/wellness, financial services, any product that solves a clear problem **Psychology:** Pain activation (amygdala), then relief (dopamine release when solution is shown), then social validation (proof reduces risk).

---

Framework 3: UGC-Style Testimonial

**Structure:**

• **Personal hook (first 15-25%):** Person speaking directly to camera with a relatable statement: "I tried everything for [problem] and nothing worked until..."
• **Story/experience (middle 50-60%):** Tell the story of discovering and using the product. Show authentic, unpolished moments. Include specific details and results.
• **Recommendation + CTA (final 15-25%):** Genuine endorsement with specific reasons why. End with "Link in bio" or "Check it out" style CTA.

**Best for:** DTC brands, courses/coaching, beauty/wellness, apps, any product where social proof drives purchase **Psychology:** Mirror neurons fire when watching someone like us share an experience. UGC-style content bypasses ad skepticism because it looks like organic content.

Step 3: Write Scripts for Each Length

---

15-Second Scripts (TikTok / Reels / Bumper Ads)

Constraints:

• Total runtime: 15 seconds
• Word count (voiceover): 30-40 words max
• On-screen text: 2-3 text cards max
• One single focused message — no room for multiple points
• Hook must land in first 1.5 seconds

For each of the 3 frameworks, produce a script in this format:

### 15s Script [Number] — [Framework Name]

**Platform(s):** TikTok In-Feed, Instagram Reels, YouTube Bumper
**Aspect ratio:** 9:16 (vertical)
**Total runtime:** 15 seconds
**Word count:** [count] words

---

| Time | Visual / Shot | On-Screen Text | Voiceover / Audio | Music/SFX |
|---|---|---|---|---|
| 0:00-0:02 | [Shot description — camera angle, subject, action] | [Bold text overlay] | "[Spoken words]" | [Music mood: energetic opener / bass drop / trending sound] |
| 0:02