/ads-creative

name: ads-creative
description: Creative Brief Generator for designers, video editors, and content teams
version: 1.0.0
author: AI Ads Strategist
tags: [ads, creative, briefs, design, video, ugc]
trigger: /ads creative
output: ADS-CREATIVE-BRIEF.md

Creative Brief Generator

Skill Purpose

Generate comprehensive, production-ready creative briefs for designers, video editors, and content creators. Each brief includes visual concept descriptions, text overlay copy, format specifications, aspect ratios per platform, color palette suggestions, mood/tone direction, reference descriptions, shot lists for video, and thumbnail/cover image direction. Produces briefs for 5 ad formats: Static Image, Carousel, Short Video (15s), Long Video (60s), and UGC-Style.

When to Use

• User needs creative direction for ad campaigns
• User wants to brief a designer, video editor, or UGC creator
• User asks for "creative briefs", "ad concepts", "design direction", or "video scripts"
• User wants platform-specific creative specs
• Triggered by `/ads creative <product/service>` or `/ads creative <url>`

How to Execute

Step 1: Gather Business Context

If the user provides a URL, fetch it to understand the business:

WebFetch(url) -> Extract:
- Business name and industry
- Product/service offering
- Brand colors (from website CSS/design)
- Brand voice and tone (from copy style)
- Target audience signals
- Existing imagery style
- Key value propositions
- Pricing information
- Testimonials or social proof

If no URL is provided, ask the user for: 1. Product/service name and description 2. Target audience 3. Key selling points (top 3) 4. Brand colors (hex codes if available) 5. Competitors to differentiate from

Step 2: Define Brand Visual Identity

Extract or establish the visual identity foundation:

**Color Palette Analysis:** | Element | Value | Usage | |---------|-------|-------| | Primary Color | #XXXXXX | Headlines, CTAs, key elements | | Secondary Color | #XXXXXX | Accents, supporting elements | | Background Color | #XXXXXX | Backgrounds, negative space | | Text Color | #XXXXXX | Body copy, descriptions | | Accent Color | #XXXXXX | Highlights, urgency elements |

**If no brand colors are available**, recommend a palette based on industry:

• **SaaS/Tech**: Blues, purples, clean whites (#2563EB, #7C3AED, #F8FAFC)
• **E-commerce/Retail**: Bold oranges, blacks, whites (#F97316, #18181B, #FFFFFF)
• **Health/Wellness**: Greens, earth tones, soft whites (#059669, #92400E, #FFF7ED)
• **Finance/Legal**: Navy, gold, charcoal (#1E3A5F, #D4A843, #374151)
• **Food/Restaurant**: Warm reds, yellows, cream (#DC2626, #EAB308, #FFFBEB)
• **Local Services**: Trust blues, professional grays (#1D4ED8, #6B7280, #F3F4F6)
• **Creator/Education**: Vibrant purples, pinks, energetic (#8B5CF6, #EC4899, #F0ABFC)

**Typography Direction:** | Element | Style | Notes | |---------|-------|-------| | Headlines | Bold sans-serif | Maximum impact, 3-7 words | | Subheadlines | Medium weight | Supporting context | | Body Copy | Regular weight | Readable at small sizes | | CTA Text | Bold, contrasting | Action-oriented, urgent |

Step 3: Define Core Messaging Framework

Before generating briefs, establish the messaging pillars:

**Primary Message:** The single most compelling thing about this product/service (1 sentence)

**Supporting Messages:** 1. Pain point agitation (what problem does this solve?) 2. Unique mechanism (how does it work differently?) 3. Social proof (who else trusts this?) 4. Urgency/scarcity (why act now?) 5. Risk reversal (what if it doesn't work?)

**Headline Formulas to Use Across Briefs:**

• "[Pain Point]? [Solution] in [Timeframe]"
• "Stop [Common Mistake]. Start [Better Way]."
• "[Number] [audience] already [result]. You're next."
• "What if [dream outcome] was actually [easy/affordable/possible]?"
• "[Authority figure] recommends this [product type]. Here's why."

Step 4: Platform Specifications Reference

Use these specs for all briefs:

**Meta (Facebook/Instagram):** | Format | Aspect Ratio | Dimensions | Max File Size | Max Duration | |--------|-------------|------------|---------------|--------------| | Feed Image | 1:1 | 1080x1080 | 30 MB | N/A | | Feed Video | 1:1 or 4:5 | 1080x1080 or 1080x1350 | 4 GB | 240 min | | Stories/Reels | 9:16 | 1080x1920 | 4 GB | 90s (Reels) | | Carousel | 1:1 | 1080x1080 | 30 MB/card | N/A |

**Google Ads:** | Format | Aspect Ratio | Dimensions | Notes | |--------|-------------|------------|-------| | Display | Various | 300x250, 728x90, 160x600 | Responsive preferred | | YouTube Pre-roll | 16:9 | 1920x1080 | 6s, 15s, or 30s | | Discovery | 1.91:1 or 1:1 | 1200x628 or 1200x1200 | Landscape or square |

**TikTok:** | Format | Aspect Ratio | Dimensions | Duration | |--------|-------------|------------|----------| | In-Feed | 9:16 | 1080x1920 | 5-60s (15s optimal) | | Spark Ads | 9:16 | 1080x1920 | Organic post boosted |

**LinkedIn:** | Format | Aspect Ratio | Dimensions | Notes | |--------|-------------|------------|-------| | Single Image | 1.91:1 | 1200x627 | Professional tone | | Video | 1:1 or 16:9 | 1080x1080 or 1920x1080 | 15s-30s optimal | | Carousel | 1:1 | 1080x1080 | 2-10 cards |

**Pinterest:** | Format | Aspect Ratio | Dimensions | Notes | |--------|-------------|------------|-------| | Standard Pin | 2:3 | 1000x1500 | Vertical preferred | | Video Pin | 2:3 or 9:16 | 1000x1500 | 6-15s optimal |

Step 5: Generate Creative Briefs

Produce 5 complete briefs, one for each ad format:

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BRIEF 1: Static Image Ad

**Objective:** Stop the scroll with a single compelling image and headline.

**Deliverables:**

• 3 concept variations (A/B/C testing)
• Each concept in 3 sizes: 1:1 (feed), 4:5 (feed optimized), 9:16 (stories)

**For Each Concept, Specify:**

1. **Visual Concept Description**

• Scene/setting description (be specific: "overhead flat-lay of product on marble countertop with morning light from left" not "product photo"