/content-strategy

name: content-strategy
description: Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning

Content Strategy

Content Audit Framework

Audit Spreadsheet Template

| URL | Title | Type | Funnel Stage | Traffic (30d) | Engagement | Conversion | Last Updated | Quality | Action | |-----|-------|------|-------------|---------------|------------|------------|-------------|---------|--------| | /blog/x | [title] | Blog | TOFU | [visits] | [time/bounce] | [leads] | [date] | [1-5] | Keep/Update/Remove |

Audit Process

1. **Inventory:** Export all content URLs and metadata 2. **Metrics:** Pull analytics for each piece (traffic, engagement, conversion) 3. **Quality Score:** Rate 1-5 on accuracy, relevance, depth, UX 4. **Action Decision:**

| Quality | Traffic | Action | |---------|---------|--------| | High | High | Keep, optimize keywords | | High | Low | Promote, update distribution | | Low | High | Update content quality | | Low | Low | Remove or consolidate |

5. **Gap Analysis:** What topics are missing vs. competitor coverage?

Content Inventory Categorization

| Category | Description | Examples | |----------|-------------|---------| | Evergreen | Always relevant | How-to guides, reference docs | | Timely | Time-sensitive | News, trends, event coverage | | Pillar | Comprehensive topic hub | Ultimate guide, definitive resource | | Cluster | Supporting pillar content | Specific sub-topic articles | | Conversion | Action-oriented | Case studies, comparisons, pricing | | Community | User-generated / social proof | Testimonials, guest posts |

Editorial Calendar Planning

Monthly Calendar Template

## [Month] Editorial Calendar

### Theme: [monthly theme tied to business goal]

| Week | Type | Title | Author | Funnel | Channel | Status |
|------|------|-------|--------|--------|---------|--------|
| W1 | Blog | [title] | [author] | TOFU | Blog, Twitter | Draft |
| W1 | Social | [campaign] | [author] | TOFU | Twitter, LinkedIn | Scheduled |
| W2 | Tutorial | [title] | [author] | MOFU | Blog, YouTube | Outline |
| W2 | Newsletter | [subject] | [author] | MOFU | Email | Draft |
| W3 | Case Study | [title] | [author] | BOFU | Blog, Sales | Research |
| W3 | Social | [campaign] | [author] | TOFU | All | Planned |
| W4 | Docs Update | [section] | [author] | MOFU | Docs site | Planned |
| W4 | Webinar | [topic] | [speaker] | BOFU | Zoom, YouTube | Planned |

Content Cadence

| Content Type | Frequency | Time to Create | Distribution | |-------------|-----------|---------------|-------------| | Blog post | 2-4/month | 3-5 days | Blog, social, newsletter | | Tutorial | 1-2/month | 5-7 days | Blog, YouTube, docs | | Case study | 1/month | 2-3 weeks | Blog, sales, email | | Newsletter | Weekly/biweekly | 1 day | Email | | Social post | Daily | 30 min | Platform-specific | | Video/webinar | 1-2/month | 1-2 weeks | YouTube, social | | Documentation | Continuous | Varies | Docs site | | Whitepaper/ebook | Quarterly | 3-4 weeks | Gated landing page |

SEO Content Optimization

On-Page SEO Checklist

• [ ] Target keyword in title (H1) - front-loaded
• [ ] Target keyword in URL slug
• [ ] Target keyword in first 100 words
• [ ] Meta description (150-160 chars) with keyword and CTA
• [ ] H2/H3 subheadings with related keywords
• [ ] Internal links to related content (3-5)
• [ ] External links to authoritative sources (2-3)
• [ ] Image alt text with descriptive keywords
• [ ] Schema markup (article, FAQ, how-to)
• [ ] Reading time estimate
• [ ] Table of contents for long-form (1500+ words)

Keyword Research Template

## Keyword: [primary keyword]

| Metric | Value |
|--------|-------|
| Monthly search volume | [volume] |
| Keyword difficulty | [1-100] |
| CPC | [$X.XX] |
| Search intent | [informational / transactional / navigational] |
| Current ranking | [position or N/A] |

### Related Keywords
| Keyword | Volume | Difficulty | Priority |
|---------|--------|-----------|----------|
| [related 1] | [vol] | [diff] | [H/M/L] |
| [related 2] | [vol] | [diff] | [H/M/L] |
| [related 3] | [vol] | [diff] | [H/M/L] |

### SERP Analysis
- Position 1: [competitor URL] - [content type, word count]
- Position 2: [competitor URL] - [content type, word count]
- Position 3: [competitor URL] - [content type, word count]

### Content Strategy
- Content type: [blog / guide / comparison / tool]
- Word count target: [based on SERP analysis]
- Unique angle: [what makes ours different]

Content Structure for SEO

# [Primary Keyword] - [Benefit/Hook] (H1)

[Introduction: Hook + problem statement + what they'll learn]
[Target keyword in first 100 words]

## Table of Contents

## [H2: Related keyword question/topic]
[Content section - 200-400 words]
[Include data, examples, visuals]

## [H2: Next related topic]
[Content section]

## [H2: Practical/actionable section]
[Code examples, templates, step-by-step]

## FAQ
### [Common question 1?]
[Concise answer - good for featured snippets]

### [Common question 2?]
[Concise answer]

## Conclusion
[Summary + CTA]

Content Funnel (TOFU / MOFU / BOFU)

Funnel Strategy

                    TOFU (Awareness)
                   /                \
         Blog posts              Social content
         SEO content             Video tutorials
         Infographics            Podcasts
                  \              /
                   MOFU (Consideration)
                  /                \
         Case studies            Webinars
         Comparison guides       Email nurture
         Technical docs          Free tools
         Whitepapers             Workshops
                  \              /