/competitive-analysis

name: competitive-analysis
description: "Competitive analysis - feature matrix, SWOT, market positioning, benchmark."

Competitive Analysis

Competitor Identification ve Mapping

Competitor Categories

Direct Competitors        Indirect Competitors       Potential Competitors
(Ayni problem, ayni cozum) (Ayni problem, farkli cozum) (Farkli problem, genisleyebilir)
|                          |                            |
v                          v                            v
Figma vs Sketch            Figma vs PowerPoint          Figma vs Canva
Slack vs Teams             Slack vs Email               Slack vs Discord
Linear vs Jira             Linear vs Spreadsheet        Linear vs Notion

Competitor Map Template

interface Competitor {
  name: string;
  category: "direct" | "indirect" | "potential";
  website: string;
  founding_year: number;
  funding_total?: string;
  employee_count_range: string;
  pricing_model: string;
  target_market: string[];
  key_features: string[];
  weaknesses: string[];
  market_share_estimate?: string;
  growth_signals: string[];
}

const competitorMap: Competitor[] = [
  {
    name: "Competitor A",
    category: "direct",
    website: "https://competitor-a.com",
    founding_year: 2018,
    funding_total: "$50M Series B",
    employee_count_range: "100-250",
    pricing_model: "Freemium + per-seat",
    target_market: ["SMB", "Mid-market"],
    key_features: [
      "Real-time collaboration",
      "API-first architecture",
      "Native integrations",
    ],
    weaknesses: [
      "Enterprise features eksik",
      "Mobile app zayif",
      "Customer support yavash",
    ],
    market_share_estimate: "~15%",
    growth_signals: [
      "Son 6 ayda 3 buyuk feature launch",
      "LinkedIn job posting %40 artti",
      "G2 review sayisi 2x",
    ],
  },
];

Competitive Landscape Matrix

              High Price
                 |
    Enterprise   |   Premium
    (Oracle,     |   (Salesforce,
     SAP)        |    HubSpot)
                 |
  Low Feature ---+--- High Feature
                 |
    Budget       |   PLG/Modern
    (Open        |   (Linear,
     Source)      |    Notion)
                 |
              Low Price

Feature Comparison Matrix

Feature Matrix Template

interface FeatureMatrix {
  categories: Array<{
    name: string;
    features: Array<{
      name: string;
      importance: "must_have" | "nice_to_have" | "differentiator";
      our_product: FeatureStatus;
      competitors: Record<string, FeatureStatus>;
    }>;
  }>;
}

type FeatureStatus =
  | { status: "full"; notes?: string }
  | { status: "partial"; notes: string }
  | { status: "none" }
  | { status: "planned"; eta?: string }
  | { status: "superior"; notes: string };

const featureMatrix: FeatureMatrix = {
  categories: [
    {
      name: "Core Features",
      features: [
        {
          name: "Real-time collaboration",
          importance: "must_have",
          our_product: { status: "full" },
          competitors: {
            "Competitor A": { status: "full" },
            "Competitor B": { status: "partial", notes: "Sadece edit, comment yok" },
            "Competitor C": { status: "none" },
          },
        },
        {
          name: "AI-powered automation",
          importance: "differentiator",
          our_product: { status: "superior", notes: "GPT-4 entegrasyon + custom models" },
          competitors: {
            "Competitor A": { status: "partial", notes: "Temel AI oneriler" },
            "Competitor B": { status: "planned", eta: "Q3 2026" },
            "Competitor C": { status: "none" },
          },
        },
      ],
    },
  ],
};

Feature Comparison Visualization

Feature              Us    Comp A   Comp B   Comp C
------------------------------------------------------
Real-time collab     [##]   [##]     [#-]     [--]
AI automation        [##]   [#-]     [..]     [--]
API access           [##]   [##]     [##]     [#-]
Mobile app           [#-]   [##]     [--]     [##]
Enterprise SSO       [##]   [##]     [#-]     [--]
Custom workflows     [##]   [#-]     [--]     [--]
Integrations         [#-]   [##]     [#-]     [#-]

Legend: [##] Full  [#-] Partial  [--] None  [..] Planned

SWOT Analysis

SWOT Framework

interface SWOTAnalysis {
  company: string;
  date: string;
  strengths: SWOTItem[];
  weaknesses: SWOTItem[];
  opportunities: SWOTItem[];
  threats: SWOTItem[];
  strategies: {
    SO: string[];    // Strengths + Opportunities: Agresif strateji
    WO: string[];    // Weaknesses + Opportunities: Gelistirme stratejisi
    ST: string[];    // Strengths + Threats: Savunma stratejisi
    WT: string[];    // Weaknesses + Threats: Kacis/pivot stratejisi
  };
}

interface SWOTItem {
  item: string;
  impact: "high" | "medium" | "low";
  evidence: string;
  actionable: boolean;
}

const swot: SWOTAnalysis = {
  company: "Our Product",
  date: "2026-Q1",
  strengths: [
    {
      item: "AI-first architecture",
      impact: "high",
      evidence: "Rakiplerden 2 yil once AI entegrasyonu",
      actionable: true,
    },
    {
      item: "Developer community (10K+)",
      impact: "high",
      evidence: "GitHub stars, Discord members, contributor sayisi",
      actionable: true,
    },
  ],
  weaknesses: [
    {
      item: "Enterprise sales team yok",
      impact: "high",
      evidence: "Enterprise deal'lar self-serve ile gelmiyor",
      actionable: true,
    },
  ],
  opportunities: [
    {
      item: "AI regulation yeni standartlar getiriyor",
      impact: "medium",
      evidence: "EU AI Act, compliance araci talep artisi",
      actionable: true,
    },
  ],
  threats: [
    {
      item: "Bi