/geo-platform-optimizer

name: geo-platform-optimizer
description: "Platform-specific AI search optimization: audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually"
version: 1.0.0
author: geo-seo-claude
tags: [geo, ai-search, platform-optimization, chatgpt, perplexity, gemini, aio]
allowed-tools: Read, Grep, Glob, Bash, WebFetch, Write

GEO Platform Optimizer

Core Insight

Only **11% of domains** are cited by BOTH ChatGPT and Google AI Overviews for the same query. Each AI search platform uses different indexes, ranking logic, and source preferences. A page optimized for Google AI Overviews may be invisible to ChatGPT, and vice versa. Platform-specific optimization is not optional; it is the foundation of any serious GEO strategy.

How to Use This Skill

1. Collect the target URL and the site's primary topic/industry 2. Run each platform checklist below against the site 3. Score each platform on the 0-100 rubric 4. Generate GEO-PLATFORM-OPTIMIZATION.md with per-platform scores, gaps, and action items

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Platform 1: Google AI Overviews (AIO)

How AIO Selects Sources

• 92% of AIO citations come from pages already ranking in the **top 10 organic results**; traditional SEO is the gateway
• However, 47% of citations come from pages ranking **below position 5**, so AIO has its own selection logic favoring clarity and directness over raw rank
• AIO strongly favors pages with **clean structure, direct answers, and scannable formatting**
• Featured snippet optimization has ~70% overlap with AIO optimization
• AIO prefers **concise, factual, unambiguous answers**; hedging and filler reduce citation probability

Optimization Checklist

1. **Question-Based Headings**: Use H2/H3 headings phrased as questions matching real user queries. Check Google's "People Also Ask" for the target topic and mirror those exact phrasings. 2. **Direct Answer in First Paragraph**: After each question heading, provide a clear 1-2 sentence answer immediately. Then expand with supporting detail. The first sentence should be a standalone citation candidate. 3. **Tables and Structured Comparisons**: AIO heavily cites tables. Convert any comparison, pricing, specification, or feature data into HTML tables. Use clear column headers. 4. **Ordered and Unordered Lists**: Step-by-step processes should use ordered lists. Feature lists should use unordered lists. AIO extracts these directly. 5. **FAQ Sections**: Add a dedicated FAQ section with 5-10 real questions. Use proper H3 headings for each question. While FAQPage schema rich results are restricted to govt/health sites since Aug 2023, the content pattern still helps AIO extraction. 6. **Definitions and Glossary Boxes**: For any industry-specific term, provide a clear definition. Format: "**[Term]** is [concise definition]." AIO frequently cites definitions. 7. **Statistics with Sources**: Include specific numbers with attribution. "According to [Source], [statistic]." AIO prefers citeable, specific claims over vague assertions. 8. **Publication Date**: Include a visible publication date and last-updated date. AIO deprioritizes undated content for time-sensitive queries. 9. **Author Byline**: Display author name with credentials. Link to an author page with bio, credentials, and sameAs links. 10. **Page Depth**: Keep target pages within 3 clicks of homepage. AIO rarely cites deep, orphaned content.

Scoring Rubric (0-100)

| Criterion | Points | How to Score | |---|---|---| | Ranks in top 10 for target queries | 20 | 20 if yes, 10 if top 20, 0 if beyond | | Question-based headings present | 10 | 2 points per question heading, max 10 | | Direct answers after headings | 15 | 3 points per direct answer, max 15 | | Tables present for comparison data | 10 | 10 if tables used appropriately, 5 if partial, 0 if absent | | Lists for processes/features | 10 | 10 if present, 5 if partial | | FAQ section with 5+ questions | 10 | 10 if 5+, 5 if 1-4, 0 if none | | Statistics with citations | 10 | 2 points per cited stat, max 10 | | Publication/updated date visible | 5 | 5 if both dates, 3 if one, 0 if none | | Author byline with credentials | 5 | 5 if full byline, 3 if name only, 0 if none | | Clean URL + heading hierarchy | 5 | 5 if H1>H2>H3 clean, 3 if minor issues, 0 if broken |

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Platform 2: ChatGPT Web Search

How ChatGPT Selects Sources

• Uses **Bing's search index** as its foundation (not Google)
• Top citation sources by domain share: **Wikipedia (47.9%)**, Reddit (11.3%), YouTube, major news outlets
• ChatGPT heavily weights **entity recognition**. If your brand exists as a structured entity (Wikipedia, Wikidata, Crunchbase), it is far more likely to be cited
• Prefers **authoritative, well-established sources** over new or niche sites
• Longer, more comprehensive articles get cited more often than short pieces
• ChatGPT tends to cite **the most canonical source** for a claim rather than the original

Optimization Checklist

1. **Wikipedia Presence**: Check if the brand/person/product has a Wikipedia article. If not, assess notability criteria. If notable, create a draft. If an article exists, ensure it is accurate and current. 2. **Wikidata Entity**: Verify the entity exists on Wikidata (wikidata.org). If not, create a Wikidata item with key properties: instance of, official website, social media links, founding date, headquarters location. 3. **Bing Webmaster Tools**: Verify the site is registered in Bing Webmaster Tools. Submit sitemap. Check for crawl errors. 4. **Bing Index Coverage**: Use `site:domain.com` on Bing to verify key pages are indexed. Bing may have different indexed pages than Google. 5. **Reddit Authority**: Check for brand mentions on Reddit. Identify relevant subreddits. Assess whether the brand participates authentically in discussions. 6. **YouTube Presence**: Verify YouTube channel exists with relevant content. Video descriptions should contain full URLs and entity information. 7. **Au