/geo-compare

name: geo-compare
description: >
  Monthly delta tracking and progress reporting for GEO clients. Compares two
  GEO audits (baseline vs. current), calculates score improvements across all
  categories, tracks action item completion, and generates a "here's your progress"
  client report. Use when user says "compare", "delta", "monthly report", "progress",
  "confronta", "progressi", "report mensile", or when running a monthly client check-in.
version: 1.0.0
tags: [geo, business, delta, monthly, reporting, client, progress]
allowed-tools: Read, Write, Bash, Glob

GEO Monthly Delta Report Generator

Purpose

The best client-retention tool a GEO agency has: show clients **exactly** what improved since they started working with you. Every point gained on the GEO score is proof of value. This skill generates the "here's your progress" report.

---

Commands

/geo compare <domain>
/geo compare <baseline-file> <current-file>
/geo compare meridianlegal.com.au --month march-2026

**Examples:**

/geo compare meridianlegal.com.au
/geo compare ~/.geo-prospects/audits/meridianlegal.com.au-2026-01-15.md ~/.geo-prospects/audits/meridianlegal.com.au-2026-03-12.md

---

Workflow

Step 1: Find Audit Files

If only domain is provided: 1. Look in `~/.geo-prospects/audits/` for files matching `<domain>-*.md` 2. Sort by date 3. Use oldest as baseline, newest as current 4. If only one file exists: use it as baseline, run a fresh quick audit as current 5. If no files exist: suggest running `/geo prospect audit <domain>` first

Step 2: Parse Both Audits

Extract from each audit file:

• Overall GEO Score
• Per-category scores (6 categories)
• Per-platform scores (5 platforms)
• AI crawler status (14 crawlers)
• Critical issues list
• Action items list with status

Step 3: Calculate Deltas

For each metric:

• Delta = Current - Baseline
• Trend = ▲ (improved), ▼ (declined), ── (unchanged)
• Color coding in report: green (+), red (-), gray (=)

Step 4: Generate Monthly Report

Output to `~/.geo-prospects/reports/<domain>-monthly-<date>.md`

---

Report Template

Generate the following document:

# GEO Monthly Progress Report
## [COMPANY NAME]: [MONTH YEAR]

**Reporting period:** [BASELINE DATE] → [CURRENT DATE]
**Prepared by:** [AGENCY NAME]
**Report reference:** GEO-MONTHLY-[DOMAIN]-[YYMMDD]

---

## Executive Summary

[2-3 sentences: What improved, what's the trend, what to focus on next month.]

Example: "Meridian Legal's GEO Score improved from 32 to 44 this month (+12 points),
placing the site firmly in the 'Below Average' tier and on track to reach 'Moderate'
by May. The biggest wins were AI crawler access (+3 crawlers now allowed) and schema
implementation (+Organization and LocalBusiness schemas live). Next month's focus is
content citability, the highest-weighted remaining gap."

---

## GEO Score Progress

OVERALL GEO SCORE

Baseline [▓▓▓▓░░░░░░░░░░░░░░░░] 32/100 (Critical) Current [▓▓▓▓▓▓▓▓░░░░░░░░░░░░] 44/100 (Below Average) Change ▲ +12 points (+37.5%)

Target: 65/100 by Month 6 (on track ✓)

---

## Score Breakdown: Before vs. After

| Category | Baseline | Current | Change | Trend |
|----------|---------|---------|--------|-------|
| AI Citability & Visibility | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Brand Authority Signals | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Content Quality & E-E-A-T | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Technical Foundations | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Structured Data | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| Platform Optimization | [X]/100 | [X]/100 | [+/-X] | [▲/▼/──] |
| **TOTAL** | **[X]/100** | **[X]/100** | **[+/-X]** | **[▲/▼]** |

---

## Platform Readiness: Before vs. After

| AI Platform | Baseline | Current | Change |
|-------------|---------|---------|--------|
| Google AI Overviews | [X]/100 | [X]/100 | [+/-X] |
| ChatGPT Web Search | [X]/100 | [X]/100 | [+/-X] |
| Perplexity AI | [X]/100 | [X]/100 | [+/-X] |
| Google Gemini | [X]/100 | [X]/100 | [+/-X] |
| Bing Copilot | [X]/100 | [X]/100 | [+/-X] |

---

## AI Crawler Access Changes

| Crawler | Baseline | Current | Change |
|---------|---------|---------|--------|
| GPTBot (ChatGPT) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| ClaudeBot (Anthropic) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| PerplexityBot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| Google-Extended (Gemini) | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |
| Bingbot | Blocked/Allowed | Blocked/Allowed | ✓ Fixed / No change |

[Show only crawlers that changed, or all if few crawlers.]

---

## Action Plan Progress

### Quick Wins: Status Update

| # | Action | Assigned | Status | Impact |
|---|--------|---------|--------|--------|
| 1 | Allow all AI crawlers in robots.txt | Client dev | ✅ Done | +3 crawlers |
| 2 | Add Organization schema to homepage | Client dev | ✅ Done | Schema score +15 |
| 3 | Create llms.txt | Agency | ✅ Done | AI visibility +8 |
| 4 | Add author bylines to all articles | Client content | 🔄 In Progress | n/a |
| 5 | Fix meta descriptions (47 pages missing) | Client dev | ❌ Not started | n/a |

**Quick wins completed: [X]/[Y] ([%])**

### Medium-Term: Status Update

| # | Action | Target Month | Status |
|---|--------|-------------|--------|
| 1 | Rewrite top 10 pages with Q&A structure | Month 2 | 🔄 3/10 done |
| 2 | E-E-A-T: Create author pages | Month 2 | ❌ Not started |
| 3 | Register Bing Webmaster Tools | Month 1 | ✅ Done |
| 4 | Implement IndexNow | Month 2 | 🔄 In Progress |

### Strategic: Status Update

| # | Action | Target | Status |
|---|--------|--------|--------|
| 1 | Wikipedia entity creation | Month 4 | 📋 Planned |
| 2 | YouTube channel launch | Month 3 | 📋 Planned |
| 3 | Reddit presence (industry subs) | Month 3 | 📋 Planned |

---

## This Month's Wins

> Use this section to celebrate; clients need to see the valu