/social-listening

name: social-listening
description: Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
license: MIT
metadata:
  author: ClawFu
  version: 1.0.0
  mcp-server: "@clawfu/mcp-skills"

Social Listening

> Systematically monitor social media and online conversations to track brand sentiment, identify emerging issues, and spot opportunities.

When to Use This Skill

• Brand health monitoring
• Crisis early warning
• Competitor tracking
• Campaign performance
• Customer insight gathering

Methodology Foundation

Based on **Sprout Social methodology** and **Brandwatch analytics**, combining:

• Keyword monitoring
• Sentiment analysis
• Trend identification
• Influencer tracking

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Designs monitoring strategy | Tool selection | | Creates keyword lists | Alert thresholds | | Analyzes sentiment patterns | Response strategy | | Identifies trends | Resource allocation | | Suggests response approaches | Escalation calls |

Instructions

Step 1: Define Monitoring Scope

**Monitoring Categories:**

| Category | What to Track | Examples | |----------|---------------|----------| | Brand | Company name, products | "@CompanyName", "CompanyProduct" | | People | Executives, spokespeople | CEO name, founder | | Industry | Sector terms, trends | Industry keywords | | Competitors | Competitor mentions | Competitor names | | Issues | Potential crises | Product issues, service complaints |

Step 2: Build Keyword Matrix

**Keyword Types:** | Type | Purpose | Examples | |------|---------|----------| | Primary | Direct brand mentions | Brand name, product names | | Secondary | Related conversations | Industry terms, use cases | | Negative | Crisis indicators | "problem", "issue", "broken" | | Competitor | Competitive intelligence | Competitor names, comparison |

Step 3: Set Up Alerts

**Alert Levels:**

| Level | Trigger | Response Time | |-------|---------|---------------| | Green | Normal volume, positive/neutral | Daily review | | Yellow | Elevated volume, mixed sentiment | Same-day review | | Orange | High volume spike, negative trend | Hours | | Red | Viral negative, crisis indicators | Immediate |

Step 4: Analyze Findings

**Analysis Framework:**

• Volume trends (up/down/stable)
• Sentiment distribution (positive/neutral/negative)
• Key themes and topics
• Influential voices
• Geographic patterns

Step 5: Report and Act

**Reporting Cadence:** | Report | Frequency | Audience | |--------|-----------|----------| | Real-time alerts | As triggered | Crisis team | | Daily digest | Daily | Marketing | | Weekly summary | Weekly | Leadership | | Monthly deep dive | Monthly | Strategy |

Examples

Example 1: Social Listening Strategy

**Input:**

Create a social listening strategy for:
- B2B SaaS company (project management)
- Main competitors: Asana, Monday, Notion
- Recent product launch: AI features

**Output:**

## Social Listening Strategy: Project Management SaaS

### Monitoring Objectives

| Objective | Priority | Key Questions |
|-----------|----------|---------------|
| Brand health | High | How are we perceived? |
| Product feedback | High | What do users say about AI features? |
| Competitive intel | Medium | What are competitors doing? |
| Industry trends | Medium | Where is PM software heading? |
| Crisis detection | High | Any emerging issues? |

---

### Keyword Matrix

#### Brand Keywords

| Category | Keywords | Platforms |
|----------|----------|-----------|
| Company Name | "[Company]", "@company" | All |
| Product Name | "[Product]", "[Product] app" | All |
| Misspellings | Common variants | All |
| Hashtags | #[Company], #[Product] | Twitter, LinkedIn |

#### Product Keywords

| Category | Keywords | Why Monitor |
|----------|----------|-------------|
| AI Features | "[Company] AI", "AI project management" | Launch feedback |
| Core Features | "[Company] tasks", "[Company] boards" | Product sentiment |
| Integrations | "[Company] Slack", "[Company] integration" | Partnership health |

#### Competitive Keywords

| Competitor | Keywords | What to Track |
|------------|----------|---------------|
| Asana | "Asana vs [Company]", "switching from Asana" | Win/loss signals |
| Monday | "Monday.com", "Monday vs [Company]" | Competitive positioning |
| Notion | "Notion for projects", "Notion PM" | Category overlap |
| General | "best project management", "PM tool 2026" | Category conversations |

#### Crisis Keywords

| Category | Keywords | Alert Level |
|----------|----------|-------------|
| Outage | "[Company] down", "[Company] not working" | Red |
| Security | "[Company] hack", "[Company] breach" | Red |
| Pricing | "[Company] expensive", "[Company] price increase" | Orange |
| Churn | "leaving [Company]", "cancelled [Company]" | Yellow |
| Bugs | "[Company] bug", "[Company] broken" | Yellow |

---

### Platform Strategy

| Platform | Focus | Keywords | Frequency |
|----------|-------|----------|-----------|
| Twitter/X | Real-time sentiment | All brand, crisis | Continuous |
| LinkedIn | B2B discussions | Industry, competitor | Daily |
| Reddit | Deep user feedback | r/projectmanagement, product | Daily |
| G2/Capterra | Review sentiment | Product reviews | Weekly |
| Hacker News | Tech community | Product, competitor | As trending |

---

### Alert Configuration

#### Red Alerts (Immediate Response)

**Triggers:**
- Volume spike >300% normal
- Sentiment shift >50% negative
- Viral post (>1000 engagements)
- Keywords: "outage", "down", "breach", "hack"

**Response:**
- Slack #crisis-alerts channel
- SMS to on-call team
- Auto-pause scheduled posts

---

#### Orange Alerts (Same-Day Response)

**Triggers:**
- Volume spike >100% normal
- Negative sentiment >30%
- Trending competitor comparison
- Keywords: "expensive", "worse", "frustrated"

**Response:**
- Slack #social-alerts
- Email to marketing lead