ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch
$ npx -y skills add guia-matthieu/clawfu-skills --skill skill-orchestrator --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/skill-orchestratorContext preview
The summary Claude sees to decide when to auto-load this skill.
Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch
name: skill-orchestrator description: "Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch skills, running a customer-validation sprint, creating a content strategy pipeline, deciding which skills to chain for a complex project, or orchestrating a sales-enablement playbook." license: MIT metadata: author: ClawFu version: 1.1.0 mcp-server: "@clawfu/mcp-skills"
> Route multi-step challenges to the right sequence of ClawFu skills — recommending which frameworks to combine, in what order, with explicit handoff outputs between steps.
| Aspect | Details | |--------|---------| | **Source** | ClawFu Skills orchestration system | | **Core Principle** | The right frameworks in the right order compound insights — sequencing matters more than any single skill | | **Sequencing Logic** | Foundation → Analysis → Strategy → Creation → Validation → Execution |
| Claude Does | You Decide | |-------------|------------| | Recommends skill sequences for a challenge | Which skills to skip or substitute | | Defines input/output handoffs between steps | Final strategic direction at each step | | Creates custom workflows from the skill library | Resource allocation and timeline | | Identifies when to branch or loop back | Go/no-go decisions at validation gates |
Classify the challenge type and context:
| Factor | Options | |--------|---------| | **Type** | Launch · Validation · Content · Positioning · Decision · Sales · Video | | **Stage** | Idea · Early · Growth · Mature | | **Resources** | Solo · Small team · Large team | | **Timeline** | Urgent · Normal · Flexible |
Check pre-built workflows in [WORKFLOWS.md](WORKFLOWS.md). If none fits, build a custom sequence following this phase order:
| Phase | Skill Types | Purpose | |-------|-------------|---------| | **1. Foundation** | first-principles, JTBD, audience-research | Understand reality | | **2. Analysis** | competitive-analysis, inversion, pre-mortem | Identify challenges | | **3. Strategy** | positioning, category-design, personas | Make strategic choices | | **4. Creation** | offers, copy, content | Build the deliverable | | **5. Validation** | six-thinking-hats, pricing-validation | Stress test | | **6. Execution** | launch-formula, sales-pitch | Go to market |
For each step in the sequence:
1. **State the skill and purpose** — why this step matters now 2. **List inputs** from previous steps 3. **Execute the skill** fully 4. **Capture outputs** — document key deliverables 5. **Validate before proceeding** — verify outputs are sufficient for the next step
**Validation checkpoint:** Before moving to the next skill, confirm the output includes the specific artifacts the next step needs. If not, iterate or add an intermediate step.
After completing the sequence:
**Challenge:** Launching an AI writing tool for marketers in a competitive market (Jasper, Copy.ai)
**Recommended sequence (modified Product Launch):**
1. competitive-analysis → Map landscape (Jasper, Copy.ai, ChatGPT) 2. first-principles → Challenge "AI writing tool" category assumptions 3. persona-generator → Define specific segments (not just "marketers") 4. category-design → Can you own a new category? 5. positioning → Differentiate using competitive gaps 6. grand-slam-offers → Create irresistible offer structure 7. pre-mortem → What could kill the launch? 8. launch-formula → Sequence the mechanics
**Handoff example:** Step 3 (personas) feeds into Step 5 (positioning) — persona pain points define which competitive alternatives matter most.
See [WORKFLOWS.md](WORKFLOWS.md) for all pre-built workflows (Product Launch, Customer Validation, Content Strategy, Competitive Positioning, Sales Enablement, Decision Making, AI Video Production).
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
Repo: guia-matthieu/clawfu-skills
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