/signal-monitoring

name: signal-monitoring
description: Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects
license: MIT
metadata:
  author: ClawFu
  version: 1.0.0
  mcp-server: "@clawfu/mcp-skills"

Signal Monitoring

> Identify high-intent prospects by monitoring buying signals including funding events, hiring patterns, technology changes, and company triggers.

When to Use This Skill

• Building signal-based outreach campaigns
• Prioritizing outbound targets
• Identifying timing for re-engagement
• Creating trigger-based sequences
• Training SDRs on signal recognition

Methodology Foundation

Based on **Bombora Intent Data methodology** and **6sense Buying Signal research**, categorizing:

• Funding signals (budget available)
• Hiring signals (need emerging)
• Technology signals (evaluation in progress)
• Company signals (change = opportunity)

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Categorizes signal types | Signal priority weights | | Interprets signal meaning | Outreach timing | | Suggests response templates | Personalization approach | | Identifies signal sources | Tool investments | | Creates monitoring playbooks | Team assignments |

Instructions

Step 1: Define Signal Categories

**Funding Signals (Strong):** | Signal | Meaning | Response Time | |--------|---------|---------------| | Series A | Growth mode, building | 48 hours | | Series B | Scaling, process needs | 24 hours | | Series C+ | Enterprise ready | 1 week | | IPO filing | Compliance focus | 2 weeks |

**Hiring Signals (Strong):** | Signal | Meaning | Response Time | |--------|---------|---------------| | VP Sales hired | New leadership, new tools | 30 days | | SDR team building | Scaling outbound | Immediate | | RevOps hire | Process improvement | 1 week | | Your buyer's title | Decision maker in seat | 48 hours |

**Technology Signals (Medium):** | Signal | Meaning | Response Time | |--------|---------|---------------| | G2/Capterra research | Active evaluation | Immediate | | Competitor uninstall | Opening created | 24 hours | | Stack changes | Modernization | 1 week | | Job posts w/ your tool | Already considering | 48 hours |

**Company Signals (Medium):** | Signal | Meaning | Response Time | |--------|---------|---------------| | New office/expansion | Scaling | 1 week | | M&A announcement | Integration needs | 2-4 weeks | | New product launch | Growth initiative | 1 week | | Leadership change | New priorities | 30 days |

Step 2: Create Response Playbooks

For each signal: 1. Define ideal response time 2. Create outreach template 3. Specify personalization points 4. Set follow-up cadence

Step 3: Monitor and Score

**Signal Scoring:**

Priority = Signal Strength × Recency × ICP Fit

Example:
- Series B (Strong) × This week (Fresh) × Tier 1 (Perfect)
- = High × High × High = TOP PRIORITY

Examples

Example 1: Signal Playbook

**Output:**

## Signal-Based Outreach Playbook

### Signal 1: Funding Announcement

**Signal Type:** Series A/B Funding
**Strength:** Very Strong
**Response Window:** 24-72 hours

**Why It Matters:**
- Budget just became available
- Growth mode activated
- Leadership making tool decisions
- Competitors will also reach out

**Outreach Template:**

Subject: Congrats on the Series [A/B], [FirstName]!

Hi [FirstName],

Just saw the news about [Company]'s Series [A/B]—congrats! $[Amount] to [stated use] is exciting.

I work with a lot of [similar companies] at your stage, and the #1 thing I hear is "[common challenge at this stage]."

Curious if that resonates? Would love to share what [similar customer] did when they hit this growth phase.

[Your name]

**Personalization Points:**
- Amount raised
- Stated use of funds
- Similar stage customers
- Their specific challenge

**Sequence:**
- Day 0: Email (above)
- Day 2: LinkedIn connect
- Day 4: Follow-up email
- Day 7: LinkedIn voice note
- Day 10: Final attempt

---

### Signal 2: Key Hire

**Signal Type:** VP Sales or CRO Hired
**Strength:** Very Strong
**Response Window:** 2-4 weeks post-start

**Why It Matters:**
- New leaders make changes in first 90 days
- They bring fresh perspective
- Often allocated budget for new tools
- Eager to make impact

**Outreach Template:**

Subject: Welcome to [Company], [FirstName]

Hi [FirstName],

Saw you just joined [Company] as [Title]—congrats! The move from [Previous Company] to [Company] looks like a great fit.

Quick question: what's on your 90-day priority list?

I ask because a lot of new [Titles] I talk to are focused on [common priority], and we help with exactly that.

No pitch—just curious if that's on your radar.

[Your name]

**Timing:**
- Week 2-3 after start date
- Avoid first week (onboarding chaos)
- Before 90-day planning locked in

---

### Signal 3: G2 Category Research

**Signal Type:** Product Research Intent
**Strength:** Strong
**Response Window:** Immediate

**Why It Matters:**
- Active buying signal
- They're comparing solutions
- Decision timeline is short
- First mover advantage

**Outreach Template:**

Subject: Saw you're researching [Category]

Hi [FirstName],

I noticed [Company] has been looking into [Category] solutions.

Rather than add to the noise, I'll just say: we work with [X] companies like [Similar Customer], and the main reason they chose us was [key differentiator].

If you're still evaluating, happy to share a quick comparison or even just the questions you should be asking vendors (even if you don't pick us).

Worth a 15-minute call?

[Your name]

**Urgency:** High—competitors seeing same signal

Example 2: Signal Analysis

**Input:**

Analyze these signals for TargetCo:

Recent signals:
1. Series B funding ($25M) announced yesterday
2. Posted VP Sales job 2 weeks ago
3. Showing on G2 for "sales engagement" category
4. CEO posted about "scaling the sales team" last week