ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when
$ npx -y skills add guia-matthieu/clawfu-skills --skill shape-up --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/shape-upContext preview
The summary Claude sees to decide when to auto-load this skill.
Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when
name: shape-up description: "Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when you want self-directed teams; **Scope management** when projects tend to balloon; **Startup development** with limited resources" license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope.
| Aspect | Details | |--------|---------| | **Source** | Ryan Singer - Shape Up (2019), developed at Basecamp | | **Core Principle** | "Fixed time, variable scope. Appetite, not estimates. Shape before you build." | | **Why This Matters** | Traditional methods either micromanage (waterfall) or leave too much open (agile sprints without direction). Shape Up gives teams direction AND autonomy. |
| Claude Does | You Decide | |-------------|------------| | Structures production workflow | Final creative direction | | Suggests technical approaches | Equipment and tool choices | | Creates templates and checklists | Quality standards | | Identifies best practices | Brand/voice decisions | | Generates script outlines | Final script approval |
1. **Introduces shaping** - Defining work at the right level of abstraction 2. **Sets appetites over estimates** - How much time is this worth? 3. **Enables cycles** - 6-week focused work, 2-week cooldown 4. **Empowers teams** - Autonomy within boundaries 5. **Provides betting tables** - Principled prioritization 6. **Manages scope dynamically** - Must-haves vs. nice-to-haves
I want to shape this feature idea: [description] Apply Shape Up methodology to define it at the right level. Appetite: [2 weeks / 6 weeks]
We have these potential projects for the next cycle: [List of ideas] Help me run a betting table to decide what to build.
We're in week 3 of a 6-week cycle building [feature]. We're running behind. Help me apply Shape Up scope hammering.
## The Shape Up Philosophy ### Fixed Time, Variable Scope **Traditional approach:** "How long will this take?" → Estimate → Build → Deadline slips **Shape Up approach:** "How much time is this worth?" → Appetite → Shape to fit → Ship on time **The mindset shift:** Instead of estimating how long a feature will take, decide how much time you're willing to spend. Then shape the work to fit that time. ### Appetite, Not Estimates **Appetite:** How much time is this problem WORTH solving? - Small batch: 2 weeks or less - Big batch: 6 weeks max **Key insight:** A feature can be built in 2 weeks OR 6 months. The question is: What version fits your appetite? **Example:** "Auto-complete for search" - 6-month version: ML-powered, personalized, learns preferences - 6-week version: Pre-populated common searches, basic matching - 2-week version: Static list of top searches All solve the problem. Choose based on appetite. ### Shaping vs. Building **Shaping (Senior people):** - Define the problem - Set boundaries - Identify risks - Rough solution direction - Leave room for builder creativity **Building (Teams):** - Detailed implementation - Technical decisions - UX specifics - Scope management within boundaries
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## How to Shape Work ### Step 1: Set the Appetite Before anything else, decide: - Is this a **small batch** (2 weeks) or **big batch** (6 weeks)? - Is this worth doing at all at this appetite? **Questions to ask:** - What problem are we solving? - How painful is this problem? - What's the opportunity cost of not doing it? - What's the opportunity cost of spending more time on it? ### Step 2: Narrow the Problem Don't shape "improve search." Shape "help new users find their first project template." **Narrowing technique:** 1. Start with the raw idea 2. Ask: Who specifically has this problem? 3. Ask: In what specific situation? 4. Ask: What's the minimum viable solution? ### Step 3: Rough Out the Solution **Fat marker sketches:** Draw the solution with a thick marker (no detail). You're defining spaces and flows, not buttons and fields. **Breadboarding:** For flows, use words not wireframes:
[Search box] → [Results page] → [Template detail] ↓ [No results] → [Suggest categories]
**Key principle:** Leave room for the builders to be creative. Define WHAT, not exactly HOW. ### Step 4: Identify Risks and Rabbit Holes **Rabbit holes:** Technical or design problems that could explode in scope. **For each potential rabbit hole:** - Name it - Decide: Solve it in shaping? Or declare it out of scope? - Document the boundary **Example:** "If we build template search, what about user-generated templates?" Decision: Out of scope. Only show official templates. ### Step 5: Write the Pitch **Pitch elements:** 1. **Problem:** What are we solving? 2. **Appetite:** How long is this worth? 3. **Solution:** Fat marker sketch / breadboard 4. **Rabbit holes:** What we're explicitly NOT doing 5. **No-gos:** Boundaries and constraints
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## Six-Week Cycles ### The Rhythm **6 weeks building:** - Long enough for meaning
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
Repo: guia-matthieu/clawfu-skills
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