/seo-content-writer

name: seo-content-writer
description: "Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: **Write blog posts** optimized for search engines; **Create pillar content** for topical authority; **Optimize existing content** for better rankings; **Write product or service pages** that rank; **Create how-to guides** and tutorials"
license: MIT
metadata:
  author: ClawFu
  version: 1.0.0
  mcp-server: "@clawfu/mcp-skills"

SEO Content Writer

> Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers.

When to Use This Skill

Use this skill when you need to:

• **Write blog posts** optimized for search engines
• **Create pillar content** for topical authority
• **Optimize existing content** for better rankings
• **Write product or service pages** that rank
• **Create how-to guides** and tutorials
• **Develop content briefs** for writers
• **Audit content** for E-E-A-T compliance
• **Build topical clusters** around key themes

This skill is particularly valuable for:

• Content marketers creating SEO-driven content
• Bloggers wanting organic traffic
• SaaS companies building content marketing engines
• E-commerce sites needing category and product content
• Agencies producing client content at scale
• Anyone who wants their content to be found on Google

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Methodology Foundation

**Sources:**

• Ahrefs - "SEO Writing: 8 Steps to Create Search-Optimized Content"
• Google Search Quality Rater Guidelines (E-E-A-T framework)
• Moz SEO Learning Center

**Core Principle:** SEO writing is about creating the best possible answer to a given query, presented in a way that's easily understood and skimmable, while demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness.

> "Great writing should feel hard. If you can crank out an article by opening a few browser tabs, so can everyone else. But interview someone, read a book, find an esoteric research paper, or collect some data… and your willingness to do something difficult gives you an edge." — Ryan Law, Ahrefs

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What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Structures production workflow | Final creative direction | | Suggests technical approaches | Equipment and tool choices | | Creates templates and checklists | Quality standards | | Identifies best practices | Brand/voice decisions | | Generates script outlines | Final script approval |

What This Skill Does

When invoked, I will guide you through the complete SEO content writing process:

1. **Research the keyword opportunity** - Find topics worth writing about 2. **Analyze search intent** - Understand what searchers really want 3. **Plan for E-E-A-T** - Build expertise and trust signals 4. **Create a comprehensive outline** - Structure for both users and search engines 5. **Write optimized content** - Balance readability with SEO best practices 6. **Optimize on-page elements** - Title tags, meta descriptions, headers 7. **Add internal links** - Connect to your content ecosystem 8. **Review for quality signals** - Final E-E-A-T checklist

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How to Use

Provide information about the content you want to create:

**Example prompts:**

• "Write an SEO-optimized article about [topic]"
• "Create a content brief for [keyword]"
• "Optimize this existing content for search: [paste content]"
• "Help me structure a pillar page for [topic]"
• "Analyze this keyword and suggest a content approach"
• "Review this content for E-E-A-T compliance"

**Information that helps:**

• Target keyword(s)
• Your website/business context
• Target audience
• Existing content on the topic (yours or competitors')
• Any unique expertise or data you have
• Word count expectations
• Content type (blog post, guide, pillar page, etc.)

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Instructions

Phase 1: Keyword Research & Opportunity Assessment

Finding Keywords Worth Targeting

Before writing, ensure people are actually searching for your topic.

**Keyword evaluation criteria:**

| Factor | What to Look For | |--------|------------------| | **Search volume** | Monthly searches (varies by niche) | | **Keyword difficulty** | Can you realistically rank? | | **Business relevance** | Does it connect to your offering? | | **Search intent match** | Can you satisfy what searchers want? | | **Traffic potential** | Total opportunity including related terms |

Quick Keyword Qualification

Ask these questions:

• Does this keyword have search volume?
• Can I create content better than what currently ranks?
• Will this traffic benefit my business?
• Do I have (or can I develop) expertise on this topic?

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Phase 2: Search Intent Analysis

Understanding What Searchers Want

Search intent is the "why" behind a query. Misaligning with intent means you won't rank, regardless of content quality.

**The Four Types of Search Intent:**

| Intent | User Goal | Content Format | |--------|-----------|----------------| | **Informational** | Learn something | Blog posts, guides, how-tos | | **Navigational** | Find a specific page | Brand pages, homepage | | **Commercial** | Research before buying | Comparisons, reviews, "best of" | | **Transactional** | Make a purchase | Product pages, pricing pages |

How to Analyze Intent

1. **Google the keyword** - Look at what currently ranks 2. **Identify the dominant format** - Listicle? Guide? Video? 3. **Note common elements** - What do all top results include? 4. **Find the content gap** - What's missing?

**Intent alignment checklist:**

• [ ] Does my content format match top results?
• [ ] Am I answering the same core question?
• [ ] Do I cover the same subtopics?
• [ ] Am I at the same depth level?

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