ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's \"prospective hindsight\" technique to catch failures before they happen. Use when: **Before launching** a product, campaign, or major initiative; **Before making** an important
$ npx -y skills add guia-matthieu/clawfu-skills --skill pre-mortem --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/pre-mortemContext preview
The summary Claude sees to decide when to auto-load this skill.
Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's \"prospective hindsight\" technique to catch failures before they happen. Use when: **Before launching** a product, campaign, or major initiative; **Before making** an important
name: pre-mortem description: "Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's \"prospective hindsight\" technique to catch failures before they happen. Use when: **Before launching** a product, campaign, or major initiative; **Before making** an important decision (hiring, investment, partnership); **Starting a project** to identify risks the team hasn't considered; **When overconfident** and everyone agrees the plan is great; **Before committing resources** to a signific..." license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Imagine your project has failed spectacularly—then work backward to identify why. Apply Gary Klein's "prospective hindsight" technique to catch failures before they happen.
| Aspect | Details | |--------|---------| | **Source** | Gary Klein (1989), cognitive psychologist, naturalistic decision making pioneer | | **Expert** | Klein's research shows pre-mortems increase accuracy of identifying reasons for outcomes by 30% | | **Core Principle** | "Prospective hindsight" - imagining an event has already occurred dramatically improves our ability to explain it. The future feels distant; the past feels real. |
| Claude Does | You Decide | |-------------|------------| | Structures production workflow | Final creative direction | | Suggests technical approaches | Equipment and tool choices | | Creates templates and checklists | Quality standards | | Identifies best practices | Brand/voice decisions | | Generates script outlines | Final script approval |
1. **Surfaces hidden risks** - Finds dangers invisible to forward-looking planning 2. **Gives permission to criticize** - Team members can voice concerns safely 3. **Reduces overconfidence** - Counters planning fallacy and optimism bias 4. **Improves plans before execution** - Fix problems when they're cheap to fix 5. **Creates psychological safety** - "We're imagining failure" feels safer than "I think this will fail"
Run a Pre-Mortem on this project: [describe the project, product, or decision] It's one year from now and this has failed completely. What happened?
Pre-Mortem this decision: [describe the decision you're considering] Assume we made this choice and it went badly. What went wrong?
Help me facilitate a Pre-Mortem session for my team. Project: [description] Team size: [number] Time available: [duration] Provide the agenda, questions to ask, and how to synthesize findings.
When facilitating a Pre-Mortem, follow this systematic process:
## Pre-Mortem Setup **Project/Decision:** ________________________________ **Timeline:** [Imagine we're looking back from X months/years] **The Scenario:** "It is [future date]. This project has failed—not just underperformed, but failed spectacularly. The results are in and they're bad. We're now conducting a post-mortem to understand what went wrong. Looking back, it's obvious why this failed..." **Rules:** 1. Failure has ALREADY happened (this is a fact in this exercise) 2. Everyone must contribute at least one reason 3. No defending the plan (we're explaining failure, not preventing it) 4. Be specific, not vague 5. "I had a bad feeling" is valid (hindsight makes it concrete)
---
## Individual Brainstorm (5-10 minutes) Each person silently writes answers to: "Looking back, this project failed because..." 1. ________________________________________________ 2. ________________________________________________ 3. ________________________________________________ 4. ________________________________________________ 5. ________________________________________________ **Prompt Questions:** - What did we overlook? - What assumption proved wrong? - What external event derailed us? - Who let us down (vendor, team member, partner)? - What resource ran out? - What competitor move hurt us? - What customer behavior surprised us? - What technical problem emerged? - What communication failure occurred? - What timeline assumption was wrong?
**Why Silent First:**
---
## Round Robin Sharing **Process:** 1. Each person shares ONE reason (no discussion yet) 2. Continue rounds until all reasons shared 3. Capture on whiteboard/doc as shared **Clustering:** Group similar failure reasons into categories: ### EXECUTION FAILURES - ________________________________ - ________________________________ ### EXTERNAL FACTORS - ________________________________ - ________________________________ ### RESOURCE CONSTRAINTS - ________________________________ - ________________________________ ### ASSUMPTION FAILURES - ________________________________ - ________________________________ ### PEOPLE/TEAM ISSUES - ________________________________ - ________________________________ ### TIMING/MARKET - ________________________________ - ________________________________
---
## Risk Assessment Matrix For each failure reason, assess: | Failure Reason | Likelihood | Impact | Detectability | Risk Score | |----------------|------------|------
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
Repo: guia-matthieu/clawfu-skills
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads…
Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by…
Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use…
Art direction framework for generating warm minimalist photography via AI image generators (Flux, Midjourney, DALL-E). Separates compositional minimalism from…
Visual design direction framework organized by emotional intent (Warm/Cold x Active/Calm). The first design reference system that categorizes sites by what…