/persuasion-principles
Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing
$ npx -y skills add guia-matthieu/clawfu-skills --skill persuasion-principles --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/persuasion-principles
Context preview
The summary Claude sees to decide when to auto-load this skill.
Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
Repo: guia-matthieu/clawfu-skills
Other skills on clawfu-skills.
- /ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad budget allocation, diagnosing underperforming ad channels, deciding whether to scale spend on a channel, calculating marginal
Open skill - /google-ads-expert
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum
Open skill - /design-trends-2026
Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: **Designing a brand identity** — pick the right aesthetic for your audience;
Open skill - /image-to-3d-pipeline
Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: **Créer un personnage 3D pour un site web** - Mascotte, avatar, illustration interactive; **Prototyper un asset
Open skill - /minimalist-image-director
Art direction framework for generating warm minimalist photography via AI image generators (Flux, Midjourney, DALL-E). Separates compositional minimalism from emotional minimalism to avoid the "beautiful but sad" trap.
Open skill - /web-design-director
Visual design direction framework organized by emotional intent (Warm/Cold x Active/Calm). The first design reference system that categorizes sites by what they make you FEEL, not how they look. Includes 48 annotated public website references.
Open skill