/outbound-sequencer

name: outbound-sequencer
description: Design multi-touch outbound sequences with optimal timing, channel mix, and messaging progression for SDR campaigns
license: MIT
metadata:
  author: ClawFu
  version: 1.0.0
  mcp-server: "@clawfu/mcp-skills"

Outbound Sequencer

> Create high-converting outbound sequences with strategic touchpoint timing, channel orchestration, and message progression.

When to Use This Skill

• Designing new outbound campaigns
• Optimizing existing sequences
• Creating segment-specific cadences
• Testing sequence variations
• Training SDRs on best practices

Methodology Foundation

Based on **Outreach.io Sequence Science** and **SalesLoft Cadence Research**, combining:

• Optimal touchpoint timing
• Multi-channel orchestration
• Message progression strategy
• Personalization at scale

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Designs sequence structure | Message copy | | Suggests optimal timing | Brand voice | | Recommends channel mix | Tool selection | | Creates progression logic | A/B test priorities | | Identifies optimization areas | Resource allocation |

Instructions

Step 1: Define Sequence Parameters

**Key Variables:** | Parameter | Options | |-----------|---------| | Touches | 8-14 typical | | Duration | 14-30 days | | Channels | Email, Phone, LinkedIn, Video | | Goal | Meeting, Response, Qualification |

Step 2: Design Channel Mix

**Recommended Mix:** | Channel | Percentage | Purpose | |---------|------------|---------| | Email | 50-60% | Scale, persistence | | LinkedIn | 20-25% | Personal touch | | Phone | 15-20% | Direct connection | | Video | 5-10% | Differentiation |

Step 3: Structure Touchpoints

**Framework: 4-Phase Sequence**

| Phase | Days | Purpose | Intensity | |-------|------|---------|-----------| | Opening | 1-3 | Hook, establish | High | | Building | 4-10 | Value, credibility | Medium | | Urgency | 11-18 | Social proof, FOMO | High | | Breakup | 19-25 | Final push, close loop | Low |

Step 4: Message Progression

**Progression Pattern:** 1. **Touch 1**: Hook with insight/trigger 2. **Touch 2-3**: Value proposition, social proof 3. **Touch 4-6**: Different angles, persistence 4. **Touch 7-9**: Urgency, scarcity 5. **Touch 10+**: Breakup, future timing

Examples

Example 1: Enterprise Outbound Sequence

**Output:**

## Enterprise Outbound Sequence (14 touches, 21 days)

### Sequence Overview
- **Target**: VP+ at enterprise companies
- **Goal**: Booked meeting
- **Duration**: 21 days
- **Touches**: 14 total

### Channel Mix
| Channel | Touches | % |
|---------|---------|---|
| Email | 7 | 50% |
| LinkedIn | 4 | 29% |
| Phone | 2 | 14% |
| Video | 1 | 7% |

---

### Full Sequence

#### Phase 1: Opening (Days 1-3)

**Day 1 - Email #1 (Trigger-based)**

Subject: [Trigger] + [Company]

Hi [FirstName],

[Trigger observation - funding, hire, news].

I work with [similar companies] who face [challenge]. Curious if that's on your radar?

[One line value prop]

Worth a quick call?

[Name]

**Day 1 - LinkedIn Connection**
- Send connection request
- Note: "Hi [Name], [brief reason for connecting]"

**Day 2 - Phone Call #1**
- Goal: Live conversation
- If VM: "Hi [Name], [Name] from [Company]. Quick call about [trigger]. Will follow up via email."

**Day 3 - LinkedIn Voice Note**
- 30-second personalized message
- Reference trigger + offer value

---

#### Phase 2: Building (Days 4-10)

**Day 4 - Email #2 (Value)**

Subject: Re: [Previous subject]

[FirstName],

Wanted to share what [Similar Customer] achieved:

• [Metric 1]
• [Metric 2]

They were in a similar situation when we first connected.

Worth comparing notes?

[Name]

**Day 6 - LinkedIn Engagement**
- Engage with their content (like, comment)
- OR share relevant content, tag them

**Day 8 - Email #3 (Different Angle)**

Subject: Quick question about [specific challenge]

[FirstName],

Most [Titles] I talk to say [specific challenge] is their #1 priority this quarter.

Quick question: Is that true for you too, or is something else taking priority?

Genuinely curious—helps me understand what matters most to leaders like you.

[Name]

**Day 10 - Phone Call #2**
- Morning attempt
- Different VM: "Hi [Name], following up on my emails. Would love 15 minutes to discuss [value]. [Your number]."

---

#### Phase 3: Urgency (Days 11-18)

**Day 11 - Email #4 (Social Proof)**

Subject: How [Competitor's Customer] solved [problem]

[FirstName],

[Competitor's Customer] was dealing with [same problem].

After [implementing solution], they saw: • [Result 1] • [Result 2]

Happy to walk through their approach if useful.

[Name]

**Day 13 - LinkedIn Direct Message**

Hi [Name],

I've reached out a few times—wanted to try a different channel.

Not trying to sell you anything. Genuinely think [insight] could help [Company].

Open to a quick chat?

**Day 15 - Email #5 (Video)**

Subject: Recorded this for you, [FirstName]

[FirstName],

Put together a 60-second video on why I think [Company] would benefit from [approach].

[Video thumbnail/link]

If this resonates, let's talk. If not, no worries—I'll stop reaching out.

[Name]

**Day 18 - Email #6 (Urgency)**

Subject: [Event/timing trigger]

[FirstName],

With [event/quarter end/budget cycle] coming up, a lot of [Titles] are locking in [decisions].

Last chance to get this on your calendar before [deadline].

Quick call this week?

[Name]

---

#### Phase 4: Breakup (Days 19-21)

**Day 19 - LinkedIn Final**
- Send article or resource relevant to them
- No ask, just value

**Day 21 - Email #7 (Breakup)**

Subject: Should I close your file?

[FirstName],

I've reached out several times and haven't heard back. Totally understand—you're busy.

Just want to check: should I close out your file, or is this something worth revisiting in the future?

If timing isn't right, let me know and I'll circle back in [timeframe].