ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching
$ npx -y skills add guia-matthieu/clawfu-skills --skill meddic-scorecard --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/meddic-scorecardContext preview
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Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching
name: meddic-scorecard description: Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Build systematic deal scorecards using MEDDIC/MEDDPICC methodology to improve pipeline hygiene, forecast accuracy, and coaching effectiveness.
Based on **PTC's MEDDIC** (Dick Dunkel) extended to **MEDDPICC**, creating standardized scorecards for:
| Claude Does | You Decide | |-------------|------------| | Creates scorecard templates | Deal stage thresholds | | Suggests scoring criteria | Coaching priorities | | Identifies deal gaps | Forecast commits | | Generates coaching questions | Resource allocation | | Tracks deal progression | Win strategy |
**MEDDPICC Components:**
| Component | Definition | Scoring Weight | |-----------|------------|----------------| | **M**etrics | Quantified business outcomes | 15% | | **E**conomic Buyer | Budget authority identified | 15% | | **D**ecision Criteria | How they'll evaluate | 10% | | **D**ecision Process | Steps to purchase | 10% | | **P**aper Process | Legal/procurement | 10% | | **I**dentify Pain | Business problem articulated | 15% | | **C**hampion | Internal advocate confirmed | 15% | | **C**ompetition | Competitive landscape known | 10% |
**Per-Component Scoring (0-3):**
| Score | Definition | Evidence Required | |-------|------------|-------------------| | 0 | Unknown | No information gathered | | 1 | Identified | Basic information, not verified | | 2 | Validated | Confirmed with prospect | | 3 | Leveraged | Actively using in deal strategy |
**Stage-Score Alignment:**
| Stage | Minimum Score | Required 3s | |-------|---------------|-------------| | Discovery | 8/24 | Pain | | Qualification | 12/24 | Pain, Champion | | Demo/Evaluation | 16/24 | Pain, Champion, Criteria | | Proposal | 18/24 | + Economic Buyer | | Negotiation | 21/24 | + Paper Process | | Commit | 22/24 | All components validated |
**Weekly Review Focus:**
**Pipeline Health Metrics:**
**Input:**
Create a MEDDPICC scorecard for: - Deal: Enterprise software sale, $400K - Stage: Proposal - Champion: VP of Operations - EB: CFO (not met) - Timeline: Q1 close
**Output:**
## MEDDPICC Deal Scorecard ### Deal Overview | Field | Value | |-------|-------| | Account | [Customer Name] | | Opportunity | Enterprise Platform | | Value | $400,000 ARR | | Stage | Proposal | | Close Date | Q1 (March 30) | | AE | [Name] | | Last Updated | [Date] | --- ### Score Summary **Total Score: 16/24** | Stage Requirement: 18/24 | Component | Score | Stage Req | Status | |-----------|-------|-----------|--------| | Metrics | 2/3 | 2 | ✅ | | Economic Buyer | 1/3 | **3** | ❌ GAP | | Decision Criteria | 3/3 | 2 | ✅ | | Decision Process | 2/3 | 2 | ✅ | | Paper Process | 1/3 | 2 | ⚠️ GAP | | Identify Pain | 3/3 | 3 | ✅ | | Champion | 3/3 | 3 | ✅ | | Competition | 1/3 | 2 | ⚠️ GAP | **Status: NOT READY FOR PROPOSAL** - 3 gaps to address --- ### Component Details #### Metrics (2/3) ✅ On Track **Current State:** - ROI target: 3x in Year 1 ✓ - Primary KPI: Reduce processing time 40% ✓ - CFO business case: Not yet presented ✗ **Evidence:** > "If we hit 40% reduction, that's $1.2M in operational savings" > — VP Operations, Discovery Call **To reach 3/3:** - [ ] Present business case to CFO - [ ] Get CFO to validate assumptions --- #### Economic Buyer (1/3) ❌ CRITICAL GAP **Current State:** - EB Identified: CFO Jennifer Walsh ✓ - Access: Email only, no meeting ✗ - Engagement: Unknown priorities ✗ **Gap Analysis:** We have not met the Economic Buyer. This is a **deal blocker** for Proposal stage. Champion (VP Ops) reports to CFO but has not secured meeting. **Action Required:** - [ ] Ask Champion for CFO meeting this week - [ ] Prepare executive briefing deck - [ ] Identify CFO's priorities for Q1 **Coaching Questions:** 1. "What's preventing us from meeting the CFO?" 2. "What does your champion say about CFO's priorities?" 3. "Can we propose a joint call with champion + CFO?" --- #### Decision Criteria (3/3) ✅ Strong **Current State:** - Formal criteria documented ✓ - Weighted by priority ✓ - Aligned with our strengths ✓ **Evidence:** | Criterion | Weight | Our Fit | |-----------|--------|---------| | Integration depth | 30% | Strong | | Time to value | 25% | Strong | | Total cost | 20% | Medium | | Support | 15% | Strong | | References | 10% | Strong | --- #### Decision Process (2/3) ⚠️ Needs Validation **Current State:** - Steps identified ✓ - Timeline mapped ✓ - Approvers known ✓ - Specific dates: Partial ✗ **Process Map:**
Step 1: Technical evaluation ✅ Complete Step 2: Business review ✅ Complete Step 3: Proposal review ⏳ This week Step 4: CFO approval ⏳ [Date TBD] Step 5: Legal/Procurement ⏳ [Timeline unknown] Step 6: Signature ⏳ Target: March 30
**To reach 3/3:** - [ ] Confirm CFO meeting date - [ ] Map procurement timeline - [ ] Identify potential delays --- #### Paper Process (1/3) ⚠️ GAP **Current State:** - Legal review required: Likely ✓ - Timeline: Unknown ✗ - Procurement contact: Not ide
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
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