/distribution-engine

name: distribution-engine
description: "Construisez un système de distribution complet (posting, DM delivery, retargeting, tracking) qui transforme vos hooks en pipeline prévisible, basé sur la méthodologie A4 du Marketing Swarm de Lasse Flagstad. Use when: **Lancer une machine de contenu LinkedIn/X** - Cadence, review flow, posting engine; **Automatiser les DMs après engagement** - Trigger → message → tag → booking; **Installer le retargeting** - Email + Meta/IG pour ne jamais perdre un lead; **Créer un dashboard simple** - Les 6 ..."
license: MIT
metadata:
  author: ClawFu
  version: 1.0.0
  mcp-server: "@clawfu/mcp-skills"

Distribution Engine

> Construisez un système de distribution complet (posting, DM delivery, retargeting, tracking) qui transforme vos hooks en pipeline prévisible, basé sur la méthodologie A4 du Marketing Swarm de Lasse Flagstad.

When to Use This Skill

• **Lancer une machine de contenu LinkedIn/X** - Cadence, review flow, posting engine
• **Automatiser les DMs après engagement** - Trigger → message → tag → booking
• **Installer le retargeting** - Email + Meta/IG pour ne jamais perdre un lead
• **Créer un dashboard simple** - Les 6 métriques qui comptent vraiment
• **Connecter hooks → pipeline** - Du commentaire au call booké

Methodology Foundation

**Source**: Lasse Flagstad - A4 Distribution Engineer (Marketing Swarm, 2025)

**Core Principle**: "La distribution n'est pas un add-on. C'est le système nerveux de votre marketing. Sans wiring propre, même les meilleurs hooks meurent dans le vide."

**Why This Matters**: La plupart des créateurs produisent du contenu sans système de capture. Le Distribution Engine connecte chaque point de contact (post, comment, DM, email, ad) en un flux mesurable et optimisable.

What Claude Does vs What You Decide

| Claude Does | You Decide | |-------------|------------| | Structures production workflow | Final creative direction | | Suggests technical approaches | Equipment and tool choices | | Creates templates and checklists | Quality standards | | Identifies best practices | Brand/voice decisions | | Generates script outlines | Final script approval |

What This Skill Does

1. **Structure le posting engine** - Qui poste, où, à quelle cadence, avec quel review flow 2. **Configure le DM delivery** - Triggers automatiques, messages, tags, routing 3. **Installe le retargeting** - Email 3-touch + Meta pixel pour les non-convertis 4. **Crée l'Event Map + UTMs** - Tracking créatif qui raconte une histoire 5. **Définit le Mini Dashboard** - Les 6 métriques quotidiennes essentielles

How to Use

Créer un système de distribution from scratch

Je lance du contenu sur LinkedIn mais je n'ai aucun système de capture. Aide-moi à construire mon distribution engine.

Optimiser un système existant qui fuit

J'ai des posts qui performent mais je perds les leads entre le comment et le booking. Audite mon flow avec le skill distribution-engine.

Installer le tracking et le dashboard

Je veux savoir exactement combien de leads passent de post → DM → call → close. Configure mon tracking.

Instructions

Step 1: Audit des outils existants

## Inventory Check

**Email/CRM:**
[ ] ESP: _____________ (ConvertKit, Mailchimp, Brevo, etc.)
[ ] CRM: _____________ (HubSpot, Pipedrive, Notion, etc.)

**Automation:**
[ ] DM Tool: _____________ (Phantombuster, Dripify, manuel)
[ ] Calendar: _____________ (Calendly, Cal.com, HubSpot)

**Tracking:**
[ ] Analytics: _____________ (GA4, Plausible, Fathom)
[ ] Meta Pixel: [ ] Installé [ ] Non
[ ] LinkedIn Insight Tag: [ ] Installé [ ] Non

**Content:**
[ ] Posting queue: _____________ (Buffer, Hypefury, manuel)
[ ] Link shortener: _____________ (Short.io, Bitly, none)

**Access this week:**
[ ] ESP [ ] Calendar [ ] DM tool [ ] Analytics [ ] Ad Manager

**Why each matters:**

• ESP → Nurture automation + deliverability
• CRM → Lead tracking + handoff to sales
• DM Tool → Speed of response après engagement
• Pixels → Retargeting des visiteurs non-convertis
• Calendar → Friction-free booking

---

Step 2: Posting Engine Design

## Posting Engine v1

**Who posts:**
[ ] Founder only (personal brand)
[ ] Founder + team member (amplification)
[ ] Team via queue (scaled content)

**Platform priority:**
1. _____________ (primary - usually LinkedIn)
2. _____________ (secondary - X, newsletter, etc.)

**Cadence:**
- Primary: ___ posts/week
- Secondary: ___ posts/week
- Stories/ephemeral: ___ /week

**Review flow:**
[ ] Draft → Self-review → Post
[ ] Draft → Peer review → Schedule
[ ] AI draft → Human edit → Schedule

**Best slots (test these):**
- LinkedIn: Tue-Thu 7-9am, 12pm, 5-6pm local ICP time
- X: Varies by audience, test 4 slots

**Content mix (per 4 posts):**
- 1 Comment-magnet (engagement driver)
- 1 Proof/case study (credibility)
- 1 POV/insight (thought leadership)
- 1 Soft CTA (booking/lead magnet)

---

Step 3: DM Delivery System

## DM Delivery Map

**Trigger → Message → Action**

1. **Comment with keyword** (e.g., "MAP", "GUIDE", "YES")
   → Auto-DM: "[Asset] + starter question"
   → Tag: lead_commented
   → Action: Add to nurture sequence

2. **Profile visit** (if tool allows)
   → Manual or auto DM: "Saw you checked us out..."
   → Tag: profile_visitor

3. **Post engagement** (like/repost without comment)
   → Soft DM after 24h: "Thanks for engaging..."
   → Tag: warm_lead

**DM Templates (3 tones):**

**Friendly:**
"Hey [name]! Saw your comment — here's the [asset] as promised.
Quick Q: What's your biggest challenge with [topic] right now?"

**Direct:**
"[Asset] link: [URL]
One question: Are you actively trying to fix [problem] or just researching?"

**Curious:**
"Sent! Curious — what made you comment on that post specifically?"

**Rules:**
- Respond within 2h during business hours
- Max 2 follow-ups if no reply
- Always end with a question (keeps thread alive)
- Tag everything for segmentation

---

Step 4: Ret