ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment
$ npx -y skills add guia-matthieu/clawfu-skills --skill crisis-detector --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/crisis-detectorContext preview
The summary Claude sees to decide when to auto-load this skill.
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment
name: crisis-detector description: Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Identify early warning signs of potential crises before they escalate through pattern recognition, signal monitoring, and risk assessment.
Based on **Institute for Crisis Management research** and **Burson crisis frameworks**, combining:
| Claude Does | You Decide | |-------------|------------| | Identifies warning signals | Risk tolerance | | Assesses crisis probability | Response resources | | Creates detection criteria | Escalation authority | | Designs monitoring systems | Communication strategy | | Suggests response triggers | Final action calls |
**Crisis Categories:**
| Category | Examples | Warning Time | |----------|----------|--------------| | **Operational** | Outage, product failure | Hours to days | | **Reputational** | Executive scandal, viral complaint | Minutes to hours | | **Legal/Regulatory** | Lawsuit, investigation | Days to weeks | | **Financial** | Earnings miss, fraud | Hours to days | | **Human** | Workplace incident, harassment | Hours to days | | **External** | Natural disaster, market crash | Variable |
**Signal Types:**
| Signal Type | Examples | Monitoring | |-------------|----------|------------| | **Internal** | Employee complaints, support tickets | HR, Support data | | **Customer** | Review patterns, churn spikes | CX metrics | | **Social** | Mention volume, sentiment shift | Social tools | | **Media** | Press inquiries, journalist interest | PR inbox | | **Regulatory** | Compliance notices, audit findings | Legal | | **Financial** | Payment disputes, refund requests | Finance |
**Signal Strength Assessment:**
| Signal | Weak | Moderate | Strong | Critical | |--------|------|----------|--------|----------| | Volume spike | +25% | +50% | +100% | +300% | | Sentiment shift | -10% | -20% | -30% | -50% | | Media inquiries | 1 | 2-3 | 4-5 | 6+ | | Support tickets | +10% | +25% | +50% | +100% | | Social influencer | 10K | 50K | 100K | 500K+ |
**Trigger Framework:**
| Level | Signals Present | Action | |-------|-----------------|--------| | Watch | 1 moderate signal | Monitor closely | | Alert | 2+ moderate or 1 strong | Notify team | | Warning | Multiple strong signals | Assemble team | | Crisis | Any critical signal | Activate protocol |
**Post-Detection Review:**
**Input:**
Design a crisis detection system for: - E-commerce company (clothing) - 500K customers - Active on Instagram, TikTok, Twitter - Past issue: Shipping delays during holiday
**Output:**
## Crisis Detection System: E-Commerce Fashion ### Crisis Risk Map | Crisis Type | Probability | Impact | Priority | |-------------|-------------|--------|----------| | Shipping delays | High | High | P1 | | Product quality issue | Medium | High | P1 | | Social media backlash | Medium | High | P1 | | Data breach | Low | Critical | P1 | | Influencer controversy | Medium | Medium | P2 | | Supply chain disruption | Medium | High | P2 | | Payment fraud | Low | Medium | P3 | --- ### Early Warning Signals #### P1: Shipping Delays **Leading Indicators (3-5 days before crisis):** | Signal | Source | Threshold | |--------|--------|-----------| | Carrier delay reports | Logistics API | >10% delayed | | Warehouse backlog | WMS data | >24hr processing | | Weather events | News/weather | Storm in hub | | "Where's my order" tickets | Support | +50% daily | **Lagging Indicators (crisis starting):** | Signal | Source | Threshold | |--------|--------|-----------| | Social mentions | Social listening | "shipping" +100% | | Review mentions | Trustpilot/G2 | Shipping 3/5 stars | | Refund requests | Payment system | +30% | | Chargeback rate | Payment processor | >1% | --- #### P1: Product Quality Issue **Leading Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Return rate spike | Returns data | >10% on SKU | | Quality complaints | Support tickets | 3+ same issue | | Photo complaints | Social | "damaged", "wrong color" | | Batch-specific issues | QC data | Same lot number | **Lagging Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Viral unboxing | TikTok/Instagram | >10K views negative | | Review bomb | Product pages | Multiple 1-stars | | Media inquiry | PR inbox | Journalist question | --- #### P1: Social Media Backlash **Leading Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Sentiment shift | Social tools | -20% in 24hr | | Controversial post | Your social | Negative comments >10% | | Influencer complaint | Social | >50K follower post | | Screenshot spreading | Twitter/Reddit | Same image 5+ times | **Lagging Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Viral negative | Any platform | >50K engagements | | Hashtag trending | Twitter | Brand + negative | | Media pickup | News sites | Article published | | Competitor amplification | Social | Competitor sharing | --- ### Detection Dashboard
┌──────────────────────────────────────────────────────────┐ │ CRISIS DETECTION DA
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