ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use…
Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment
Claude Code
$ npx -y skills add guia-matthieu/clawfu-skills --skill crisis-detector --agent claude-code
Codex
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a codex -y
Cursor
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a cursor -y
Gemini CLI
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a gemini-cli -y
GitHub Copilot
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a github-copilot -y
OpenCode
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a opencode -y
Windsurf
$ npx skills add guia-matthieu/clawfu-skills --skill crisis-detector -a windsurf -y
name: crisis-detector description: Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Identify early warning signs of potential crises before they escalate through pattern recognition, signal monitoring, and risk assessment.
Based on **Institute for Crisis Management research** and **Burson crisis frameworks**, combining:
| Claude Does | You Decide | |-------------|------------| | Identifies warning signals | Risk tolerance | | Assesses crisis probability | Response resources | | Creates detection criteria | Escalation authority | | Designs monitoring systems | Communication strategy | | Suggests response triggers | Final action calls |
**Crisis Categories:**
| Category | Examples | Warning Time | |----------|----------|--------------| | **Operational** | Outage, product failure | Hours to days | | **Reputational** | Executive scandal, viral complaint | Minutes to hours | | **Legal/Regulatory** | Lawsuit, investigation | Days to weeks | | **Financial** | Earnings miss, fraud | Hours to days | | **Human** | Workplace incident, harassment | Hours to days | | **External** | Natural disaster, market crash | Variable |
**Signal Types:**
| Signal Type | Examples | Monitoring | |-------------|----------|------------| | **Internal** | Employee complaints, support tickets | HR, Support data | | **Customer** | Review patterns, churn spikes | CX metrics | | **Social** | Mention volume, sentiment shift | Social tools | | **Media** | Press inquiries, journalist interest | PR inbox | | **Regulatory** | Compliance notices, audit findings | Legal | | **Financial** | Payment disputes, refund requests | Finance |
**Signal Strength Assessment:**
| Signal | Weak | Moderate | Strong | Critical | |--------|------|----------|--------|----------| | Volume spike | +25% | +50% | +100% | +300% | | Sentiment shift | -10% | -20% | -30% | -50% | | Media inquiries | 1 | 2-3 | 4-5 | 6+ | | Support tickets | +10% | +25% | +50% | +100% | | Social influencer | 10K | 50K | 100K | 500K+ |
**Trigger Framework:**
| Level | Signals Present | Action | |-------|-----------------|--------| | Watch | 1 moderate signal | Monitor closely | | Alert | 2+ moderate or 1 strong | Notify team | | Warning | Multiple strong signals | Assemble team | | Crisis | Any critical signal | Activate protocol |
**Post-Detection Review:**
**Input:**
Design a crisis detection system for: - E-commerce company (clothing) - 500K customers - Active on Instagram, TikTok, Twitter - Past issue: Shipping delays during holiday
**Output:**
## Crisis Detection System: E-Commerce Fashion ### Crisis Risk Map | Crisis Type | Probability | Impact | Priority | |-------------|-------------|--------|----------| | Shipping delays | High | High | P1 | | Product quality issue | Medium | High | P1 | | Social media backlash | Medium | High | P1 | | Data breach | Low | Critical | P1 | | Influencer controversy | Medium | Medium | P2 | | Supply chain disruption | Medium | High | P2 | | Payment fraud | Low | Medium | P3 | --- ### Early Warning Signals #### P1: Shipping Delays **Leading Indicators (3-5 days before crisis):** | Signal | Source | Threshold | |--------|--------|-----------| | Carrier delay reports | Logistics API | >10% delayed | | Warehouse backlog | WMS data | >24hr processing | | Weather events | News/weather | Storm in hub | | "Where's my order" tickets | Support | +50% daily | **Lagging Indicators (crisis starting):** | Signal | Source | Threshold | |--------|--------|-----------| | Social mentions | Social listening | "shipping" +100% | | Review mentions | Trustpilot/G2 | Shipping 3/5 stars | | Refund requests | Payment system | +30% | | Chargeback rate | Payment processor | >1% | --- #### P1: Product Quality Issue **Leading Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Return rate spike | Returns data | >10% on SKU | | Quality complaints | Support tickets | 3+ same issue | | Photo complaints | Social | "damaged", "wrong color" | | Batch-specific issues | QC data | Same lot number | **Lagging Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Viral unboxing | TikTok/Instagram | >10K views negative | | Review bomb | Product pages | Multiple 1-stars | | Media inquiry | PR inbox | Journalist question | --- #### P1: Social Media Backlash **Leading Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Sentiment shift | Social tools | -20% in 24hr | | Controversial post | Your social | Negative comments >10% | | Influencer complaint | Social | >50K follower post | | Screenshot spreading | Twitter/Reddit | Same image 5+ times | **Lagging Indicators:** | Signal | Source | Threshold | |--------|--------|-----------| | Viral negative | Any platform | >50K engagements | | Hashtag trending | Twitter | Brand + negative | | Media pickup | News sites | Article published | | Competitor amplification | Social | Competitor sharing | --- ### Detection Dashboard
┌──────────────────────────────────────────────────────────┐ │ CRISIS DETECTION DA
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