acquisition-channel-ad…
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Quarterly re-scan of a prior PESTEL analysis. Use when checking which macro factors moved, which assumptions broke, and what's new — turning PESTEL from a workshop artifact into a radar.
$ npx -y skills add deanpeters/Product-Manager-Skills --skill pestel-delta-monitor --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/pestel-delta-monitorContext preview
The summary Claude sees to decide when to auto-load this skill.
Quarterly re-scan of a prior PESTEL analysis. Use when checking which macro factors moved, which assumptions broke, and what's new — turning PESTEL from a workshop artifact into a radar.
name: pestel-delta-monitor argument-hint: "[prior PESTEL analysis, and any suspected events since]" description: "Quarterly re-scan of a prior PESTEL analysis. Use when checking which macro factors moved, which assumptions broke, and what's new — turning PESTEL from a workshop artifact into a radar." intent: >- Refresh a PESTEL analysis by diffing each factor against the prior run and reporting material movement only — regulation passed, thresholds crossed, technology matured, assumptions broken. Macro factors move slowly; the value is catching the two that moved, not re-debating the twenty that did not. type: workflow theme: market-intelligence best_for: - "Keeping a PESTEL analysis alive on a quarterly cadence instead of letting it rot in a deck" - "Catching which macro assumptions your strategy quietly depends on — and which just broke" - "Feeding regulatory and macro shifts into roadmap and OKR conversations with citations" scenarios: - "Here's the PESTEL we did in Q1 — what's moved since?" - "A new regulation just passed in our space; re-run the macro scan against our baseline" estimated_time: "15-30 min per run"
Refresh a PESTEL analysis by diffing each factor — Political, Economic, Social, Technological, Environmental, Legal — against the prior run and reporting **material movement only**: **search plan → factor-by-factor diff → broken assumptions → new entrants to the frame → next-step options.** Macro factors move slowly, which is exactly why teams stop looking; the value of a cadence is catching the two factors that moved, not re-debating the twenty that didn't. Diffing also reveals which baseline entries were live assumptions versus furniture — **broken assumptions are the real output.**
**Works best with:** the prior PESTEL analysis (pasted or attached) and the product/market scope it covered — this skill *requires* a baseline to diff against. **Also useful:** any events since the last run you already suspect matter — they get checked first.
Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it against the question budget; don't re-ask.
**Arriving empty-handed?** This is the one investigation skill with a hard prerequisite: with no baseline, it recommends running [`pestel-analysis`](../pestel-analysis/SKILL.md) first and stops — there is nothing to diff. (That referral *is* the empty-handed path: you leave knowing exactly what to do first.)
**Example invocation:** `PESTEL delta against the attached Q1 analysis — scope is our EU payments product; I suspect the new AI liability directive matters.`
contract — question budget of 2, search-plan gate, Fact/Inference/Assumption labels, Just Enough Mode, stable schema, 4-option Final Step. Disciplines: GEOINT/DEMOINT statistics plus FININT regulatory sources (see [`intelligence-collection-disciplines`](../intelligence-collection-disciplines/SKILL.md)); this is the annual/quarterly layer of the fusion cadence.
crossing thresholds your baseline named, technology maturation with adoption evidence, social signals with data behind them. "No material movement" per factor is a valid and *common* result — a quiet quarter reported honestly keeps the radar trusted.
ten new observations, because strategy was built on it. The diff exists to find these.
flag them for retirement at the next baseline refresh rather than re-scanning them forever.
the full PESTEL; never diff across a scope change.
invented regulation is this domain's signature fabrication risk.
1. **Check the prerequisite.** No prior PESTEL → recommend [`pestel-analysis`](../pestel-analysis/SKILL.md) and stop. Scope changed since the baseline → recommend a fresh full analysis and stop. 2. **Credit inline context**, then ask only the unanswered questions (max 2): 1. Prior PESTEL to paste? 2. Any events since then you already suspect matter? 3. **Read the prior analysis fully; diff factor by factor** — the baseline document is the diff target, not your general knowledge of the macro environment. 4. **Show the 3-bullet search plan** — which factor categories get active searching this cycle (suspected events first), source types (government and regulatory sources, central-bank and statistical data, credible news, industry bodies, standards organizations), fact/inference separation. Continue unless revised. 5. **Emit the schema below exactly.**
~~~markdown
**Scope (from prior analysis):** | **Prior analysis date:** | **This run date:**
For each of P / E / S / T / E / L:
Keep "no material movement" factors to a single line each.
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