/content-opportunities

name: content-opportunities
description: Find quick-win content optimization targets — high impressions, low CTR,
  position 11-20. Use when asked for content ideas or optimization opportunities.

Content Opportunities

Surface quick-win content optimization targets: pages or queries sitting in positions 11–20 with high impression volume but low CTR.

Steps

1. Call `list_properties` to confirm the exact `site_url`. 2. Call `get_advanced_search_analytics` with:

• `dimensions=query,page`
• `sort_by=impressions`
• `sort_direction=descending`
• `row_limit=1000`
• `start_date` = 28 days ago, `end_date` = today

3. Filter the results to keep only rows where:

• `position` is between **11 and 20** (page 2, just below the fold)
• `impressions` > 100 (meaningful search volume)
• `ctr` < 0.03 (3% — below average for these positions)

4. Sort the filtered set by `impressions` descending. 5. Return the top 20 rows.

Output format

Present as a table: **Query | Page | Position | Impressions | CTR | Opportunity Score**

Opportunity Score = `impressions × (0.05 − ctr)` — a rough estimate of clicks gained if CTR reaches 5%.

Follow the table with specific recommendations for each entry:

• Title/meta description optimization ideas
• Whether to merge with a better-ranking page
• Whether to add internal links to boost the page