/ads-plan
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy,
$ npx -y skills add AgriciDaniel/claude-ads --skill ads-plan --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/ads-plan
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The summary Claude sees to decide when to auto-load this skill.
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy,
SKILL.md
ads-plan.SKILL.mdname: ads-plan
description: "Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning."
Paid Media Plan
1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input. 2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria. 3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load `ads/references/additional-platforms.md` and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. 4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence. 5. Phase prerequisites before launch, learning, optimization, and scale. 6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition. 7. Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
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name: ads-plan description: "Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning."
Paid Media Plan
1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input. 2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria. 3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load `ads/references/additional-platforms.md` and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. 4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence. 5. Phase prerequisites before launch, learning, optimization, and scale. 6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition. 7. Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
Claude-first, portable paid-media operations for agencies, consultants, and in-house performance teams. Claude Ads turns authorized exports or account reads into source-grounded audits, plans, creative workflows, experiments, monitoring, and reports.
Repo: AgriciDaniel/claude-ads
Other skills on claude-ads.
- /ads-amazon
Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN
Open skill - /ads-apple
Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom
Open skill - /ads-attribution
Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to
Open skill - /ads-audit
Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or
Open skill - /ads-budget
Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or
Open skill - /ads-competitor
Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative,
Open skill