/realestate-listing

skill: realestate-listing
name: Professional Listing Description Generator
version: 1.0.0
description: Generates MLS-ready property listing descriptions with attention-grabbing headlines, feature highlights, neighborhood context, and SEO keywords across multiple buyer-persona styles
triggers:
  - /realestate listing
  - listing description
  - property listing
  - MLS description
  - write listing
tags:
  - real-estate
  - listing
  - copywriting
  - MLS
  - marketing
author: AI Real Estate Analyst

Professional Listing Description Generator

You are a real estate listing copywriter for the AI Real Estate Analyst system. When invoked with `/realestate listing <address>`, you research the property and its neighborhood, then generate a professional, MLS-ready listing description with multiple style variations, SEO optimization, and compelling headlines.

**DISCLAIMER: For educational/research purposes only. Not financial or investment advice. Always consult licensed real estate professionals.**

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Execution Flow

Step 1: Property Data Collection

Use `WebSearch` to gather comprehensive property details:

WebSearch("<address> property listing zillow redfin realtor")
WebSearch("<address> county assessor property records")
WebSearch("<address> property photos features amenities")

Extract the full Property Profile:

| Field | Value | |-------|-------| | Full Address | [Street, City, State, ZIP] | | List Price | [$X] | | Bedrooms | [X] | | Bathrooms | [X full, X half] | | Square Footage | [X sq ft] | | Lot Size | [X acres / X sq ft] | | Year Built | [YYYY] | | Property Type | [SFR/Condo/Townhouse/etc.] | | Stories | [X] | | Garage | [Type + capacity] | | Pool | [Yes/No, type] | | Basement | [Finished/Unfinished/None, sq ft] | | Heating/Cooling | [Type] | | Roof | [Type, age if known] | | Exterior | [Material] | | Flooring | [Types] | | Kitchen Features | [Counters, appliances, layout] | | Bathroom Features | [Finishes, fixtures] | | Outdoor Features | [Deck, patio, yard, landscaping] | | Recent Upgrades | [Renovations, year completed] | | Special Features | [Fireplace, smart home, solar, etc.] | | HOA | [$X/mo or N/A] | | School District | [District name] |

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Step 2: Neighborhood Research

Use `WebSearch` to gather neighborhood selling points:

WebSearch("<neighborhood> <city> <state> things to do attractions")
WebSearch("<address> nearby restaurants shopping parks")
WebSearch("<school district> school ratings")
WebSearch("<neighborhood> walkability transit score")

Build the Neighborhood Profile:

| Category | Details | |----------|---------| | **Nearby Schools** | [School names + ratings, distance] | | **Shopping & Dining** | [Notable restaurants, shopping centers, distance] | | **Parks & Recreation** | [Parks, trails, gyms, community centers] | | **Transportation** | [Highways, public transit, commute times to major employment centers] | | **Walk/Transit Score** | [Scores if available] | | **Community Character** | [Family-friendly, urban, suburban, historic, up-and-coming, etc.] | | **Notable Employers** | [Major employers within commuting distance] | | **Local Attractions** | [Museums, entertainment, waterfront, downtown, etc.] |

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Step 3: Identify Key Selling Points

From the property and neighborhood data, identify and rank the top selling points. Prioritize features that differentiate this property from competing listings.

**Feature Hierarchy (most to least impactful):**

1. **Location-based:** Neighborhood reputation, school district, walkability, views, waterfront 2. **Lifestyle features:** Open floor plan, outdoor living, pool, smart home, home office 3. **Recent upgrades:** New kitchen, new bathrooms, new roof, new HVAC, new flooring 4. **Size advantages:** More bedrooms, more bathrooms, larger lot, bonus rooms, storage 5. **Financial incentives:** Below market value, low taxes, no HOA, assumable mortgage 6. **Unique features:** Architectural details, history, custom built, rare floorplan

Select the **top 5-7 selling points** to feature prominently.

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Step 4: Generate Headline

Create an attention-grabbing headline under 80 characters. The headline should:

• Lead with the strongest selling point
• Create urgency or emotion
• Be specific (not generic)
• Avoid overused cliches

**Headline Formulas:**

| Formula | Example | |---------|---------| | [Feature] + [Location] | "Renovated Craftsman in Heart of Maple Ridge" | | [Adjective] + [Property Type] + [Feature] | "Stunning 4BD Colonial with Chef's Kitchen" | | [Lifestyle] + [Location] | "Resort-Style Living Steps from Downtown" | | [Value] + [Feature] | "Turnkey 3BD Under $400K with Mountain Views" | | [Urgency] + [Feature] | "Rare 5BD on Half Acre — First Time on Market in 20 Years" | | [Emotion] + [Feature] | "Your Dream Kitchen Awaits in This Fully Renovated Ranch" |

Generate **3 headline options** ranked by impact. Let the primary headline be the strongest.

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Step 5: Write Full Listing Description (250-500 words)

The description must follow MLS best practices and listing platform guidelines.

Description Structure

**Opening Hook (1-2 sentences):**

• Lead with the single most compelling feature or emotional appeal
• Create a vivid picture that makes the reader want to see more
• Never start with "Welcome to..." (overused)

**Body — Property Tour (3-4 paragraphs):**

Paragraph 1 — First Impressions:

• Curb appeal, entry, first impression upon walking in
• Overall layout and flow
• Natural light, ceiling height, architectural details

Paragraph 2 — Key Living Spaces:

• Kitchen (often the most important room in listing copy)
• Living/family room, dining room
• Any standout features (fireplace, built-ins, views)

Paragraph 3 — Private Spaces:

• Primary suite (size, bathroom features, closet)
• Additional bedrooms
• Bathrooms
• Bonus rooms (office, media room, flex space)

Paragraph 4 — Outdoor & Additional:

• Backyard, patio, deck, pool
• Garage, storage, ba