/creative-variable
Identify and spec non-obvious personalization variables for an outbound campaign - variable names, grammar forms, sources, extraction prompts, fallbacks, rendered examples. Use when building a new campaign's personalization layer or auditing existing copy against the four
$ npx -y skills add Zevenue/headless-gtm --skill creative-variable --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/creative-variable
Context preview
The summary Claude sees to decide when to auto-load this skill.
Identify and spec non-obvious personalization variables for an outbound campaign - variable names, grammar forms, sources, extraction prompts, fallbacks, rendered examples. Use when building a new campaign's personalization layer or auditing existing copy against the four
GTM without the SaaS layer. An outbound pipeline built as agent skills for Claude Code and Codex: describe an ICP in plain English and the chain takes it from company discovery to verified, signal-ranked contacts - every step running on raw vendor APIs, not
Other skills on headless-gtm.
- /00-gtm-router
Plan and run the full API-first GTM chain - the orchestrator (step 00) that turns an ICP description plus optional budget, volume, and urgency into the right discovery -> qualification -> extraction -> signals -> judgment -> email-resolution sequence, with per-step cost
Open skill - /01-icp-qualify
The qualification gate of the GTM chain - judges every discovered company against the client's ICP before any paid enrichment, so credits are spent only on companies that could actually buy. Works for any client and any vertical: it studies the client first, then compiles
Open skill - /01-prospeo-discover
B2B company discovery and list building via the Prospeo search API. Use when the user wants to find companies from an ICP, build a prospect or TAM list, search by ICP, or size a market - e.g. "build a list of B2B SaaS in the US", "how many companies match this ICP", "TAM
Open skill - /01-prospeo-lookalike
Seed-based B2B company discovery via the Prospeo company-lookalike API. Use when the user has example companies and wants more like them - "find companies similar to X", "companies like Stripe and HubSpot", "lookalikes of these domains", "we closed these 20 logos, find more",
Open skill - /02-apify-maps-discover
Find local-business (SMB) prospects via Google Maps using the Apify Compass actor. Use for Zevenue Step-2 Discovery (Vertical) when the ICP is Maps-addressable - laundromats, salons, HVAC, yoga studios, gyms, clinics - and you need a normalized list of name, domain, address,
Open skill - /03-firecrawl-research
Scrapes a company website into clean, page-typed markdown using Firecrawl map + scrape + extract. Triggers on: "scrape this company", "read their website", "extract pages from", "research this domain", "fetch their careers page", or any URL + "scrape/extract/read". Covers single
Open skill