/store-operations

name: store-operations
description: Use when managing Xiaohongshu shop daily operations, handling inventory and orders, processing customer purchases, coordinating shipping and fulfillment, or planning shop promotions and activities

Store Operations (店铺运营)

Overview

Store operations is the day-to-day management of Xiaohongshu e-commerce shop, including inventory management, order processing, customer service coordination, shipping logistics, and promotional activities to ensure smooth, efficient business operations.

When to Use

**Use when**:

• Managing daily shop operations and tasks
• Processing and fulfilling customer orders
• Managing inventory levels and restocking
• Coordinating shipping and logistics
• Planning shop promotions and discounts
• Handling shop analytics and performance tracking

**Do NOT use when**:

• Creating content to drive traffic (use seeding-content-creation)
• Optimizing product pages for conversion (use conversion-optimization)
• Handling complex customer service issues (use customer-service)

Core Pattern

**Before** (reactive, disorganized):

❌ "Oh, someone ordered, let me see if I have that in stock..."
❌ "Sold out? Didn't realize, sorry for the delay..."
❌ "Shipping? I'll get to it sometime this week..."
❌ "Customer complaint? I'll respond when I have time..."

**After** (proactive, systematic):

✅ "Daily checklist complete: 15 orders processed, 12 shipped,
  inventory updated, 3 customer inquiries resolved"

✅ "Low stock alert: Product A has 8 units left,
  reordering 50 units today"

✅ "Weekly promotion planned: Flash sale Friday,
  20% off top 3 products, marketing scheduled"

✅ "Monthly review complete: 823 orders, 4.7% return rate,
  top seller identified, inventory optimized"

**5 Store Operations Pillars**: 1. **Inventory Management** - Stock levels, restocking, product organization 2. **Order Processing** - Order verification, picking, packing, shipping 3. **Customer Service** - Inquiries, issues, returns, refunds 4. **Logistics Coordination** - Shipping partners, tracking, delivery 5. **Promotion Planning** - Discounts, events, marketing activities

Quick Reference

| Operation | Frequency | Time Required | Key Tools | |-----------|-----------|---------------|------------| | **Order Processing** | Daily | 30-60 min | Xiaohongshu Shop后台 | | **Inventory Check** | Daily | 15 min | Spreadsheet, Shop后台 | | **Customer Response** | Daily | 30-60 min | Shop messages, Email | | **Shipping** | Daily | 30-45 min | Shipping software | | **Analytics Review** | Weekly | 30 min | Shop analytics | | **Promotion Planning** | Monthly | 2-3 hours | Calendar, Marketing tools |

Implementation

Step 1: Set Up Shop Infrastructure

**Choose Shop Type**:

Type 1: Xiaohongshu Native Shop (小红书店铺)
- Pros: Integrated platform, trusted by users, seamless checkout
- Cons: Platform commission (5-10%), limited customization
- Best for: Most sellers, especially starting out

Type 2: Third-Party Integration (外部店铺)
- Examples: Taobao, JD, WeChat mini-program linked from Xiaohongshu
- Pros: More control, potentially lower fees, established infrastructure
- Cons: Users must leave platform, friction in purchase flow
- Best for: Established businesses with existing e-commerce

Type 3: Hybrid Approach (Recommended for Growth)
- Start with Xiaohongshu native shop (trust, convenience)
- Expand to third-party as volume grows (cost savings)
- Link to external shop for products not allowed on native shop

**Essential Shop Setup Checklist**:

Account & Legal:
✅ Business license (individual or enterprise)
✅ Bank account for payments
✅ Tax registration (if applicable)
✅ Contact information (email, phone, address)

Shop Configuration:
✅ Shop name and branding
✅ Shop description and policies
✅ Shipping zones and rates
✅ Payment methods
✅ Return and refund policies
✅ Product categories and navigation

Product Setup:
✅ High-quality product images (3-5 per product)
✅ Detailed product descriptions
✅ Pricing (cost + margin + platform fee calculation)
✅ Inventory tracking enabled
✅ Product tags and keywords for search
✅ Shipping specifications (weight, dimensions)

Step 2: Establish Daily Operations Routine

**Morning Routine (30-45 minutes)**:

Task 1: Order Review (10 min)
- Check for new orders overnight
- Verify inventory availability
- Flag any issues (out of stock, damaged items)
- Prioritize orders for same-day shipping

Task 2: Inventory Check (10 min)
- Update inventory from yesterday's sales
- Check for low stock alerts (reorder if needed)
- Note any discrepancies (shrinkage, damage)
- Update spreadsheet/shop system

Task 3: Customer Service Check (15 min)
- Respond to overnight inquiries
- Address urgent issues (shipping problems, complaints)
- Process return/refund requests
- Track response time SLA

**Midday Routine (30-60 minutes)**:

Task 4: Order Processing (20-30 min)
- Pick items from inventory
- Verify product condition
- Package items securely
- Print shipping labels
- Arrange pickup or drop-off

Task 5: Customer Engagement (10-30 min)
- Respond to new customer inquiries
- Thank customers for purchases
- Proactively address potential issues
- Build relationships for repeat business

**Evening Routine (15-20 minutes)**:

Task 6: Daily Review (15 min)
- Confirm all orders shipped
- Update tracking numbers
- Final customer responses
- Prepare tomorrow's task list
- Document any issues or lessons learned

Step 3: Inventory Management System

**Track Inventory with Spreadsheet**:

Inventory Spreadsheet Template:

Product | SKU | Current Stock | Low Stock Alert | Reorder Qty | Cost | Price | Margin | Supplier | Lead Time | Last Updated
---------|-----|---------------|-----------------|-------------|------|-------|--------|----------|-----------|-------------
Product A | A001 | 47 units | <10 units | 50 units | ¥15 | ¥89 | 83% | Supplier X | 3 days | 2026-01-22
Product B | B002 | 8 units | <15 units