Skill
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Skill
/pricing-strategy
Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers
Install
$ npx -y skills add vivy-yi/xiaohongshu-skills --skill pricing-strategy --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/pricing-strategy
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers
SKILL.md
pricing-strategy.SKILL.mdname: pricing-strategy description: Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers
定价策略 (Pricing Strategy)
概述
**定价策略的核心原则：价值导向、竞争参考、成本覆盖、动态优化。**
定价不是简单的成本加成，而是基于价值感知、竞争环境和用户心理的综合策略。
定价方法
**价值定价法：**
- 基于用户价值感知
- 高价值→高价格
**竞争定价法：**
- 参考竞品价格
- 略高/略低/持平
**心理定价法：**
- 99元vs100元
- 锚定效应
实施步骤
第1步：成本分析
第2步：价值评估
第3步：竞争分析
第4步：价格测试
第5步：动态调整
常见错误
| 错误 | 后果 | 正确做法 | |------|------|---------| | 仅成本定价 | 利润流失 | 价值定价 |
相关技能
- **商业化变现：** [monetization-funnel](../monetization-funnel/SKILL.md) - 变现漏斗
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**最后提醒：价格是价值的体现，不是成本的简单加成。理解用户愿意为什么付费，才能定出最优价格。**
Ships withvivy-yi-xiaohongshu-skills
版本: v3.0 Complete Edition 更新: 2025-01-22 状态: ✅ 完整 (139个技能)
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