Marketing

Skill

/pricing-strategy

Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers

vivy-yi@vivy-yi

GitHub

From plugin

xiaohongshu-skills

364139 skills

Install

$ npx -y skills add vivy-yi/xiaohongshu-skills --skill pricing-strategy --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/pricing-strategy

Context preview

The summary Claude sees to decide when to auto-load this skill.

Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers

SKILL.md

pricing-strategy.SKILL.md

name: pricing-strategy
description: Use when needing to set optimal prices for products or services, maximize profit while maintaining competitiveness, and design pricing tiers

定价策略 (Pricing Strategy)

概述

**定价策略的核心原则：价值导向、竞争参考、成本覆盖、动态优化。**

定价不是简单的成本加成，而是基于价值感知、竞争环境和用户心理的综合策略。

定价方法

**价值定价法：**

基于用户价值感知
高价值→高价格

**竞争定价法：**

参考竞品价格
略高/略低/持平

**心理定价法：**

99元vs100元
锚定效应

实施步骤

第1步：成本分析

第2步：价值评估

第3步：竞争分析

第4步：价格测试

第5步：动态调整

常见错误

| 错误 | 后果 | 正确做法 | |------|------|---------| | 仅成本定价 | 利润流失 | 价值定价 |

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