/account-weight

name: account-weight
description: Use when understanding Xiaohongshu account authority, improving algorithm performance, recovering from low-weight status, or diagnosing why content has low reach

Account Weight (账号权重)

Overview

Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.

When to Use

**Use when**:

• Content reach suddenly drops
• Account is shadowbanned or restricted
• Diagnosing performance issues
• Building new account authority
• Recovering from policy violations

**Do NOT use when**:

• Need content optimization (use content-performance-analysis)
• Checking if content was removed (use violation-handling)

Core Pattern

**Before** (low weight account):

❌ Inconsistent posting
❌ Low quality content
❌ Community violations
❌ Poor engagement
❌ Algorithm suppresses content

**After** (high weight account):

✅ Consistent posting schedule
✅ High quality content
✅ Follows all guidelines
✅ Strong engagement
✅ Algorithm boosts content

**5 Account Weight Factors**: 1. **Consistency** - Regular posting frequency 2. **Content Quality** - Valuable, not spammy 3. **Compliance** - Follows community guidelines 4. **Engagement** - Likes, comments, shares 5. **Account Age** - Longer = more authority (if healthy)

Quick Reference

| Factor | Impact | Improvement Time | How to Improve | |--------|--------|------------------|----------------| | **Consistency** | High | 2-4 weeks | Post 3-4x/week regularly | | **Quality** | High | Immediate | Create valuable content | | **Compliance** | Critical | 1-4 weeks | Remove violating content | | **Engagement** | Medium | Ongoing | Engage with audience | | **Age** | Low | Months | Consistent good behavior |

Implementation

Step 1: Diagnose Account Weight

**Symptoms of low weight**:

• Views suddenly drop <100
• Content not shown to followers
• Low or zero explore traffic
• Sudden drop in engagement
• Account feels "shadowbanned"

**Check**:

• Recent community guideline violations?
• Inconsistent posting recently?
• Content quality drop?
• Mass unfollow event?

Step 2: Fix Consistency Issues

**Consistency = #1 factor**

**Optimal posting**:

• 3-4 posts per week minimum
• Spread out (not 5 posts in 1 day)
• Same time slots (establish rhythm)
• Quality over quantity

**Recovery timeline**: 2-4 weeks of consistent posting.

Step 3: Ensure Compliance

**Remove risky content**:

• Delete or set to private borderline posts
• Avoid prohibited topics
• Disclose promotional content
• Respect intellectual property

**Review guidelines**:

• Re-read community-guidelines skill
• Check for copyright issues
• Ensure proper ad disclosures

Step 4: Boost Content Quality

**Quality signals**:

• Original content (not reposting)
• Value-driven (educational, entertaining)
• High completion rates (for video)
• Good save rates (3%+)
• Positive engagement

Step 5: Rebuild Gradually

**Recovery strategy**:

• Week 1-2: Post consistently, focus on quality
• Week 3-4: Increase engagement, respond to comments
• Week 5-8: Experiment with viral content
• Monitor: Watch for view count improvements

Common Mistakes

| Mistake | Fix | |---------|-----| | **Posting too much at once** | Spread content, 3-4x/week | | **Low quality content** | Focus on value, not volume | | **Ignoring violations** | Remove problematic content | | **Impatient** | Account weight takes weeks to rebuild | | **Giving up too soon** | Consistency is key |

Real-World Impact

**High weight accounts**: Content shown to 10K+ even with 1K followers **Low weight accounts**: Content shown to <200 even with 10K followers

**Key metric: Account weight can make 10-50x difference in reach.

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**Related Skills**:

• **REQUIRED**: community-guidelines (ensure compliance)
• **REQUIRED**: data-analytics (monitor weight recovery)
• **REQUIRED**: algorithm-mechanism (understand how weight affects algorithm)
• content-calendar (maintain consistency)
• violation-handling (recover from violations)