/linkedin-post-writer

name: linkedin-post-writer
description: "Draft a new LinkedIn post from scratch using one of 20 2026 hook formulas (anaphora, R.I.P., time-anchor, curiosity-gap, contrarian, controlled A/B, false-binary, and more) plus a founders-edition angle library, picked by engagement goal (comments, reposts, likes, saves). Runs the humanizer pass and schedules via Publora on approval. Use to write a post, find a hook or proven format, or get founder-specific angles. Not for reviewing existing drafts (use linkedin-humanizer --mode audit)."

LinkedIn Post Writer

Ship long-form LinkedIn posts using hook formulas that actually performed in 2025-2026 (verified engagement multipliers).

When to use

• User says "write me a LinkedIn post about X"
• User has a topic + a rough angle and needs a hook + structure
• User wants to pick from known-winning formats and fill in their voice
• User wants to audit + schedule in one flow

Formulas this skill can use

| Code | Formula | Reference eng | Best for | |---|---|---|---| | F1 | Platform Risk Anaphora | 4,240 | Category/platform posts, product-as-fix | | F2 | R.I.P. Obituary | 3,822 | Era-ending claims, industry pivots | | F3 | Year-over-Year Pivot | 494, 3.74x | Identity shifts, founder reflection | | F4 | Time-Anchor Confession | 1,519+ | Vulnerability, voice reset, ICP re-targeting (2026: use with care, see caveats) | | F5 | Self-Proving Meta | 1,082 / 435 comments | Commitment-based posts, tests in public | | F6 | Comment-Gate Lead Magnet | 717-3,008 | List building (2026: use with care, real deliverable only, see caveats) | | F7 | Odd-Precision Money Ledger | 1,755, 9.4x | Founder build-log, cost breakdowns (2026: strongest opener, number-first) | | F8 | Paid-vs-Free Reversal | 550, 19.64x | Free framework give-away | | F9 | Curiosity-Gap Teaser | 306, 4.25x | Emergent behavior, behind-the-scenes (2026: use with care, pay off in 2 lines) | | F10 | Contrarian + Historical Receipts | 3,083 | Sacred-cow takes, AI/tech cycles | | F11 | Emotional Cold-Open | high-reach* | Real story with emotional stakes (likes) | | F12 | Permission Slip | comment-heavy* | Encouragement, reassurance (comments; 2026: use with care, needs a dated fact) | | F13 | Bait-and-Switch Reversal | high-reach* | Policy/process change that's an upgrade (likes) | | F14 | Named Gratitude / Tribute | repost-heavy* | Thanking mentors / team / departing colleague (reposts) | | F15 | Explain-to-Kids | save-heavy* | Demystifying jargon (saves) | | F16 | Status-Strip Humility | like-heavy* | Senior voice wanting warmth not distance (likes) | | F17 | Controlled A/B Anecdote | structural† | One-variable comparison, delegation/AI takes (comments) | | F18 | False-Binary Dissolve | structural† | "Both obvious answers fail" governance/strategy (comments/reposts; 2026: it is the post's one contrast) | | F19 | Anecdote-Meets-Evidence Bridge | structural† | Personal noticing + a data stack (comments/saves) | | F20 | Diverging-Curves Close | structural† | Two trajectories that diverge, quotable maxim (reposts) |

\* F11-F16 reach is absolute 2026-corpus reach (often source-driven: a reshare or a famous author), NOT a baseline multiplier like the F1-F10 numbers. The two columns measure different things and are not comparable: F11's "256k" is raw reach, F8's "550, 19.64x" is a format multiplier. Do not rank formulas by putting these side by side. See `../../references/hook-formulas.md` for each formula's real reference and caveats.

† F17-F20 are **structural formulas**: they shape the logic of a post (a controlled comparison, a false binary, an evidence bridge, two diverging curves) rather than its topic. They carry no reference number and are chosen by primary goal. They were built for the founders edition and several founder angles pin them by name.

Full skeletons in `../../references/hook-formulas.md`. F1-F10 are the long-form thought-leadership set; F11-F16 (validated against a 2026 corpus of above-average performers) skew shorter and emotional and each carries a primary engagement goal.

2026 reach caveats (Sep 2026 audit)

The reference numbers above are unchanged; what changed is how the 2026 feed treats the *device* each formula leans on. Every formula in `../../references/hook-formulas.md` now carries a "2026 reach note"; the ones that matter when picking:

• **Never open with a question.** Question as the first line is -34% median likes across all follower bands (MagicPost, 1.2M posts; vendor data, proprietary AI-score). Move the question to the close, where it is +3%.
• **Prefer number-first.** An odd-precision number in line 1 is +34% median likes (same source). F7 is the strongest 2026 opener; F3, F5, F17 are number-first by construction.
• **F4 Confession, use with care:** a specific, dated, uncomfortable fact with no "let me be honest" / "confession:" framing; substance inside the first 3 lines. Manufactured candor is the "false vulnerability" tell; genuine vulnerability is +7 to +10% (vendor data).
• **F6 Comment-Gate, use with care:** comment-gate CTAs are the named target of LinkedIn's March 2026 authenticity update, and the July 2026 "AI slop" report button cuts flagged posts ~40% views. Only with a real, named deliverable, and never "comment X to get Y" phrasing.
• **F9 Curiosity-Gap, use with care:** teaser phrases ("what nobody tells you", "what most people miss", "the real question is") are on the 2026 AI-tell consensus lists. The gap must be specific and pay off within 2 lines, before the fold.
• **F12 Permission Slip and F18 False-Binary, use with care:** both are generic-frame devices ("Stop X, start Y" -6.7%, "It's not X, it's Y" -4.9%, vendor data). They survive with a dated fact and as the post's only contrast.
• **Density rule:** one contrast and one triple per post, zero "The result?" / "Plot twist:" / "Here's what" bridges. 98-100% of top human creators still use these devices; the tell is repetition plus emptiness, not the device.
• **Still lifts reach:**