/linkedin-content-planner

name: linkedin-content-planner
description: "Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post (use linkedin-post-writer)."

LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.

When to use

• User asks "plan my week" or "what should I post this week"
• User wants to escape ad-hoc shipping and establish rhythm
• Before a launch week (user needs product-pillar alignment)

Input

• **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
• **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"
• **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
• **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
• **Voice samples** (optional): only if `../../references/voice-profile.md` is not filled yet

Output

A markdown plan with:

7-day calendar

| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal | |---|---|---|---|---|---|---|---| | Mon | — | (commenting day) | — | — | — | — | — | | Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves | | Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments | | Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts | | Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes | | Sat/Sun | — | (off) | — | — | — | — | — |

The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.

Daily comment targets

For each posting day:

• **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
• **Comment pattern** to apply (first-commenter, data-first, answer-their-question)
• **Target count:** 10-20 substantive comments per day

Weekly inbound-readiness check

• [ ] At least 1 vulnerability post (Narrative)
• [ ] At least 1 receipt/data post (Authority)
• [ ] At least 1 soft offer or CTA-driving post
• [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
• [ ] No pillar >60% of the week's posts
• [ ] No duplicate formula used twice in the same week
• [ ] Goal mix spread: not every post chases the same reaction (see Goal mix below)

Rules

• **3 pillars minimum, 5 maximum.** More than 5 dilutes signal.
• **3-5 posts per week.** 6+/week triggers cannibalization signal in 360Brew.
• **10-20 comments/day** on other creators. Comments drive more inbound than posts.
• **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
• **One format per pillar per week.** Don't stack 3 text posts for Authority — vary.
• **Product/Offer pillar max 1 post/week.** Overuse kills trust.

Formula → pillar mapping

| Pillar | Preferred formulas | |---|---| | Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids | | Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip | | Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions | | Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |

Founders edition (alternative pillar set)

When the whole plan is for a **founder** building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from `../../references/founder-topics.md`. It maps each pillar to founder **angles** (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.

| Pillar | Share | Founder angles | Preferred formulas | |---|---|---|---| | **Conviction** (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 | | **Building in public** (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 | | **The math** (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 | | **Proof** (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |

Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.

Goal mix (balance the week, not just the pillars)

Every formula earns a primary reaction: comments, reposts, likes, or saves (see `../../references/hook-formulas.md` "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:

| Goal | Formulas | Weekly target | |---|---|---| | Comments | F4, F10, F12, F9 | at least 1 | | Reposts | F14, F2, F8 | at least 1 | | Likes | F11, F13, F16 | at least 1 | | Saves | F15, F7, F8 | at least 1 |

Steps

**Story bank first.** If `../../references/story-bank.md` has `filled: yes`, load it before planning anything. The week's angles come from material that already exists: a dated turning point, a number with a named referent, a position the user holds and pays for. Planning a week a