Skill
ai-search-gaps-to-soci…
Find the AI-search prompts and topics where a brand is invisible (or losing to competitors) in SE Ranking, then turn those gaps into a social campaign in…
@serankingView SkillMarketing
Skill
/seo-page
URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical
Install
$ npx -y skills add seranking/seo-skills --skill seo-page --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/seo-page
Context preview
The summary Claude sees to decide when to auto-load this skill.
URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical
SKILL.md
seo-page.SKILL.mdname: seo-page
description: URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.
> Example output: [examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md](../../examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md)
Page Intelligence
Show what a single URL ranks for, what traffic it captures, where its weak and strong points are, and what to do about it. The deliverable is an opinionated verdict — **KEEP**, **REFRESH**, **CONSOLIDATE**, or **KILL** — anchored in objective signals from SE Ranking's URL-level data.
Prerequisites
- SE Ranking MCP server connected.
- Claude's `WebFetch` tool available (for the page-level HTML sense-check).
- User provides: (a) a target URL, optionally (b) target market country (default: `us`), (c) primary topical keyword (auto-inferred from `<title>` + `<h1>` if not supplied).
Process
1. **Validate target & preflight.** See `skills/seo-firecrawl/references/preflight.md` for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
- Confirm the URL is fetchable; derive parent domain. If the user supplied a primary keyword, use it; otherwise infer it in step 3.
- Estimated SE Ranking cost for this skill: ~10–15 credits typical (URL overview, ranking keywords, page authority, SERP context for top 3–5 keywords).
- Firecrawl: optional with WebFetch fallback, ~1 Firecrawl credit if available. When available, step 6 recovers `og:*`, `twitter:*`, canonical, robots meta, JSON-LD types, and hreflang count from raw `<head>` — WebFetch returns markdown only and strips those fields. Without Firecrawl, the affected lines in `PAGE.md` emit `(skipped — Firecrawl not installed)`. Pass `--no-firecrawl` to treat Firecrawl as unavailable even when installed (credit conservation).
- Google APIs: tier 1 (GSC available) unlocks step 4b (GSC URL performance + URL Inspection) after the page-authority step. See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.
2. **URL-level overview** `DATA_getUrlOverviewWorldwide`
- Pull keyword count, organic traffic estimate, paid keyword count, paid traffic estimate, top regions.
- Note: traffic estimates are directional — they don't replace Google Search Console.
3. **Ranking keywords** `DATA_getDomainKeywords` (use the `url` param for exact match — not `filter_url`)
- Pull every keyword the URL ranks for in the target country, with positions.
- Sort by traffic-weighted score: `volume × CTR-by-position` (use a standard CTR curve: 1=28%, 2=15%, 3=11%, 4=8%, 5=7%, 6=5%, 7=4%, 8=3%, 9=2%, 10=2%, 11+=1%).
- Take the top 3–5 as the URL's "primary keywords" for SERP work in step 5.
4. **Page authority** `DATA_getPageAuthority` + `DATA_getPageAuthorityHistory`
- Current PA score and its 12-month trajectory.
- Flag any drop > 5 points in the last 90 days.
4b. **GSC URL performance + URL Inspection** *(only if google-api.json is present, tier ≥ 1)*
- Replaces the directional traffic estimate from step 2 with first-party Google data for the exact URL.
- Pull GSC search analytics for the URL (last 28 days, by query and page):
`python3 scripts/gsc_query.py --property "{config.default_property}" --url "{target_url}" --days 28 --json`
- Pull URL Inspection (real indexation status, canonical Google sees, last crawl date):
`python3 scripts/gsc_inspect.py "{target_url}" --site-url "{config.default_property}" --json`
- If the URL's domain isn't a verified GSC property: surface "GSC: {target_domain} not verified — add it in Search Console" and continue with SE Ranking data only.
- Surface in `PAGE.md` "## Snapshot": `GSC last 28d: {clicks}/{impressions}/{ctr}% CTR / pos {position}` and `Google sees: {INDEXED|EXCLUDED} · canonical {userCanonical} → {googleCanonical} · last crawled {date}`.
- **Feed into the verdict heuristic:** `INDEXED` + impressions > 100 + position 4–10 → harden REFRESH (clear quick-win). `EXCLUDED` (any reason) → harden KILL or CONSOLIDATE. `userCanonical ≠ googleCanonical` → flag as critical issue regardless of verdict.
- See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.
5. **SERP context** `DATA_getSerpResults` and `DATA_getAiOverview`
- For each of the 3–5 primary keywords:
- Top 10 organic results (URL, title, snippet).
- SERP features present (PAA, image carousel, video, shopping, etc.).
- AIO presence and citations — is this URL cited in the AIO?
6. **HTML sense-check** `WebFetch` (always) + `mcp__firecrawl-mcp__firecrawl_scrape` (when available)
- **WebFetch first** (free, instant): extract `<title>`, meta description, all `<h1..h6>`, lang, word count, internal-link count, image count. WebFetch returns markdown so anything in `<head>` beyond `<title>` is lost — the next bullet recovers it.
- **Firecrawl second** (1 Firecrawl credit; pass `formats: ["rawHtml"]`) — recovers what WebFetch can't see. Pin the format to `rawHtml`; the default `html` is post-processed and silently strips canonical, hreflang, and `<script type="application/ld+json">` blocks on many sites. If those head fields come back zero on a site that obviously has them (any major SaaS homepage), you forgot the `rawHtml` flag — re-run.
- From `metadata`: `og:title`, `og:description`, `og:image`, `twitter:card`, `viewport`, robots meta, canonical URL.
- From the returned `rawHtml`: every `
Read more
name: seo-page description: URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when the user asks "analyze this page", "page SEO performance", "what does this URL rank for", "page traffic", "should I refresh this page", or provides a single URL for analysis.
> Example output: [examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md](../../examples/seo-page-notion-keyboard-shortcuts-20260514/PAGE.md)
Page Intelligence
Show what a single URL ranks for, what traffic it captures, where its weak and strong points are, and what to do about it. The deliverable is an opinionated verdict — **KEEP**, **REFRESH**, **CONSOLIDATE**, or **KILL** — anchored in objective signals from SE Ranking's URL-level data.
Prerequisites
- SE Ranking MCP server connected.
- Claude's `WebFetch` tool available (for the page-level HTML sense-check).
- User provides: (a) a target URL, optionally (b) target market country (default: `us`), (c) primary topical keyword (auto-inferred from `<title>` + `<h1>` if not supplied).
Process
1. **Validate target & preflight.** See `skills/seo-firecrawl/references/preflight.md` for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
- Confirm the URL is fetchable; derive parent domain. If the user supplied a primary keyword, use it; otherwise infer it in step 3.
- Estimated SE Ranking cost for this skill: ~10–15 credits typical (URL overview, ranking keywords, page authority, SERP context for top 3–5 keywords).
- Firecrawl: optional with WebFetch fallback, ~1 Firecrawl credit if available. When available, step 6 recovers `og:*`, `twitter:*`, canonical, robots meta, JSON-LD types, and hreflang count from raw `<head>` — WebFetch returns markdown only and strips those fields. Without Firecrawl, the affected lines in `PAGE.md` emit `(skipped — Firecrawl not installed)`. Pass `--no-firecrawl` to treat Firecrawl as unavailable even when installed (credit conservation).
- Google APIs: tier 1 (GSC available) unlocks step 4b (GSC URL performance + URL Inspection) after the page-authority step. See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.
2. **URL-level overview** `DATA_getUrlOverviewWorldwide`
- Pull keyword count, organic traffic estimate, paid keyword count, paid traffic estimate, top regions.
- Note: traffic estimates are directional — they don't replace Google Search Console.
3. **Ranking keywords** `DATA_getDomainKeywords` (use the `url` param for exact match — not `filter_url`)
- Pull every keyword the URL ranks for in the target country, with positions.
- Sort by traffic-weighted score: `volume × CTR-by-position` (use a standard CTR curve: 1=28%, 2=15%, 3=11%, 4=8%, 5=7%, 6=5%, 7=4%, 8=3%, 9=2%, 10=2%, 11+=1%).
- Take the top 3–5 as the URL's "primary keywords" for SERP work in step 5.
4. **Page authority** `DATA_getPageAuthority` + `DATA_getPageAuthorityHistory`
- Current PA score and its 12-month trajectory.
- Flag any drop > 5 points in the last 90 days.
4b. **GSC URL performance + URL Inspection** *(only if google-api.json is present, tier ≥ 1)*
- Replaces the directional traffic estimate from step 2 with first-party Google data for the exact URL.
- Pull GSC search analytics for the URL (last 28 days, by query and page):
`python3 scripts/gsc_query.py --property "{config.default_property}" --url "{target_url}" --days 28 --json`
- Pull URL Inspection (real indexation status, canonical Google sees, last crawl date):
`python3 scripts/gsc_inspect.py "{target_url}" --site-url "{config.default_property}" --json`
- If the URL's domain isn't a verified GSC property: surface "GSC: {target_domain} not verified — add it in Search Console" and continue with SE Ranking data only.
- Surface in `PAGE.md` "## Snapshot": `GSC last 28d: {clicks}/{impressions}/{ctr}% CTR / pos {position}` and `Google sees: {INDEXED|EXCLUDED} · canonical {userCanonical} → {googleCanonical} · last crawled {date}`.
- **Feed into the verdict heuristic:** `INDEXED` + impressions > 100 + position 4–10 → harden REFRESH (clear quick-win). `EXCLUDED` (any reason) → harden KILL or CONSOLIDATE. `userCanonical ≠ googleCanonical` → flag as critical issue regardless of verdict.
- See `skills/seo-google/references/cross-skill-integration.md` § "seo-page" for the full recipe.
5. **SERP context** `DATA_getSerpResults` and `DATA_getAiOverview`
- For each of the 3–5 primary keywords:
- Top 10 organic results (URL, title, snippet).
- SERP features present (PAA, image carousel, video, shopping, etc.).
- AIO presence and citations — is this URL cited in the AIO?
6. **HTML sense-check** `WebFetch` (always) + `mcp__firecrawl-mcp__firecrawl_scrape` (when available)
- **WebFetch first** (free, instant): extract `<title>`, meta description, all `<h1..h6>`, lang, word count, internal-link count, image count. WebFetch returns markdown so anything in `<head>` beyond `<title>` is lost — the next bullet recovers it.
- **Firecrawl second** (1 Firecrawl credit; pass `formats: ["rawHtml"]`) — recovers what WebFetch can't see. Pin the format to `rawHtml`; the default `html` is post-processed and silently strips canonical, hreflang, and `<script type="application/ld+json">` blocks on many sites. If those head fields come back zero on a site that obviously has them (any major SaaS homepage), you forgot the `rawHtml` flag — re-run.
- From `metadata`: `og:title`, `og:description`, `og:image`, `twitter:card`, `viewport`, robots meta, canonical URL.
- From the returned `rawHtml`: every `
Ships withseo-skills
Production-ready Claude Agent Skills for SEO, powered by the SE Ranking remote MCP.
Get the whole plugin
Stats
140
Stars
34
Forks
Maintained
Maintenance
Python
Language
MIT
License
2mo ago
Last commit
4mo ago
Created
Repo: seranking/seo-skills
Other skills on seo-skills.
@serankingView SkillSkill
client-onboarding-prop…
Build a data-backed client onboarding proposal for an agency starting a new engagement, combining an SE Ranking SEO + AI-search audit with a Planable analysis…
@serankingView SkillSkill
local-gmb-visibility
Build and track local search visibility with SE Ranking city-level rank tracking and turn it into local social content in Planable, including Google Business…
@serankingView SkillSkill
seo-ads
Paid-search competitive landscape for a domain or keyword. Pulls SE Ranking's PPC data — domain ad keyword footprint, ad copy patterns, who else bids on the…
@serankingView SkillSkill
seo-agency-landing-pag…
Generate a demand-gen landing page for an SEO agency, complete with pain-point hook, proof, a free-audit lead magnet flow, and CTAs tuned for cold traffic.…
@serankingView SkillSkill
seo-ai-search-share-of…
Measure AI Search share of voice for a target domain versus competitors across ChatGPT, Perplexity, Gemini, Google AI Overview, and AI Mode. Pulls the AIO…
@serankingView Skill