/seo-firecrawl

name: seo-firecrawl
description: Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the SE Ranking skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this site", "map this site", "find all pages on", "get the OG tags", "get the JSON-LD", "render this JS-heavy page", or any task where raw HTML head metadata, structured-data scripts, or post-JS DOM are the actual deliverable. Also invoked as a sub-step from other skills that need raw HTML.

> Example output: [examples/seo-firecrawl-stripe-com-20260514/scrape/FIRECRAWL.md](../../examples/seo-firecrawl-stripe-com-20260514/scrape/FIRECRAWL.md)

Firecrawl Orchestrator

A direct interface to Firecrawl MCP for tasks that fall outside the data-driven SE Ranking skills. Use when:

• You need raw HTML, `<head>` metadata, JSON-LD, or post-JS DOM that WebFetch's markdown conversion strips.
• You need a list of all URLs on a domain without pulling each one.
• You need to crawl a site and audit each page's metadata.
• You need to search within a known domain.
• A higher-level skill (`seo-page`, `seo-schema`, `seo-content-audit`, etc.) called you as a sub-step.

Prerequisites

• **Required:** the `firecrawl-mcp` MCP server. If `mcp__firecrawl-mcp__firecrawl_scrape` is unavailable, abort with the install command — `bash extensions/firecrawl/install.sh` from this plugin repo, plus the firecrawl.dev signup URL (free tier 500 credits/month). Don't attempt fallbacks; this skill exists for the cases WebFetch can't cover.
• User provides: a target URL or domain, plus optionally a mode (`scrape` / `map` / `crawl` / `search`). If mode unspecified, infer from input shape (single URL → `scrape`, single domain → `map`).

Process

1. **Preflight.** Confirm `firecrawl-mcp` is connected. If not, surface the install command and stop. 2. **Mode selection.** Resolve user intent into one of:

• `scrape` — single URL, full data (default if user supplies one URL).
• `map` — single domain, list of URLs only (cheap reconnaissance).
• `crawl` — single domain, fetch each discovered page (expensive; require explicit confirm).
• `search` — query within a domain.

3. **Cost estimation + confirmation.**

• `scrape` (1 credit), `map` (~0.5 credit per discovered URL — estimate using a `map` first if scope unclear), `crawl` (1 credit per page crawled), `search` (1 credit per result returned).
• For `crawl` and for `map` of >50 expected URLs, surface the estimate and require explicit go-ahead before calling.
• Always read remaining credits implicitly via Firecrawl's response metadata (`creditsUsed` / `creditsRemaining` in `metadata`).

4. **Execute.** Call the matching `mcp__firecrawl-mcp__firecrawl_*` tool.

• `scrape`: pass `formats: ["markdown", "html"]` by default (markdown for prose, html for `<head>` + JSON-LD). Add `formats: ["screenshot"]` only if the deliverable visibly uses one. SPAs: pass `waitFor: 2000` (or a CSS selector) so the JS-rendered DOM is captured. Default `onlyMainContent: true` to drop nav/footer noise — override only on explicit request.
• `map`: default `limit: 500` (hard cap). Pass `excludePaths: ["/admin/*", "/api/*", "/wp-admin/*", "/feed/*"]` as a sane default.
• `crawl`: default `limit: 50` (default cap), hard cap `limit: 200`. Always pass `excludePaths` to prune. Poll `firecrawl_check_crawl_status` if the job returns asynchronously.
• `search`: default `limit: 20`.

5. **Parse + structure output.** Don't dump the raw API response. Per-mode:

• `scrape` → `RAW.md` (markdown body), `META.md` (og / twitter / canonical / robots / headers + parsed JSON-LD `@type` list with hashes), `links.csv`, optional `screenshot.png`.
• `map` → `URLS.md` with pattern-grouped list (e.g., `/blog/* — 128 (37%)`, `/products/* — 84 (24%)`), plus `urls.csv`.
• `crawl` → folder per page under `pages/{slugified-url}/` with `RAW.md` + `META.md`, plus a top-level `INDEX.md` summarising every page (URL, status, key signals).
• `search` → `MATCHES.md` with hit excerpts + URLs ranked by relevance.

6. **Synthesise** `FIRECRAWL.md` at the root: target, mode, credits used, key findings (5 bullets max), open loops, recommended next skill.

Output format

Folder `seo-firecrawl-{slug}-{YYYYMMDD}/`:

Mode = scrape

seo-firecrawl-{slug}-{YYYYMMDD}/
├── RAW.md            (markdown body)
├── META.md           (og / twitter / canonical / robots / headers + parsed JSON-LD)
├── links.csv         (every <a href> on the page)
├── screenshot.png    (optional; only if requested)
└── FIRECRAWL.md      (synthesis + handoff payload)

Mode = map

seo-firecrawl-{slug}-{YYYYMMDD}/
├── URLS.md           (pattern-grouped URL list)
├── urls.csv          (every URL with discovery depth, if available)
└── FIRECRAWL.md

Mode = crawl

seo-firecrawl-{slug}-{YYYYMMDD}/
├── INDEX.md          (every page + status code + key signals)
├── pages/
│   ├── {slug-1}/RAW.md
│   ├── {slug-1}/META.md
│   ├── {slug-2}/RAW.md
│   └── ...
└── FIRECRAWL.md

Mode = search

seo-firecrawl-{slug}-{YYYYMMDD}/
├── MATCHES.md        (hit excerpts + URLs ranked by relevance)
└── FIRECRAWL.md

`FIRECRAWL.md` follows this shape:

# Firecrawl: {target}

> Run dated {YYYY-MM-DD} · Mode: {scrape | map | crawl | search} · Credits used: {n}

## Summary

{One-paragraph what-came-back. Example: "Scraped https://example.com/article. og:title and og:image present, JSON-LD Article schema with author + datePublished. 12 outbound links. Page is server-rendered (no JS-render divergence). Robots: index,follow."}

## Key findings

1. {Finding anchored in concrete data}
2. ...
5. ...

## Open loops

- {What this run did NOT answer}
- ...

## Recommended next step

{One of: `seo-