Planable MCP Skills
Production-ready Claude Agent Skills for social media managers, paired with the Planable MCP server and — for the cross-channel skills — the SE Ranking MCP server. Each skill is a packaged instruction set Claude loads automatically when relevant — turning Planable data (companies, pages, posts, approvals, comments, media, analytics) and SE Ranking data (keywords, competitors, audits, AI-search visibility, rank tracking) into finished SMM deliverables: post batches, approval roundups, performance reports, content calendar audits, cross-client overviews, content pattern analysis, and full SEO + AI + social workflows.
These skills follow Anthropic's Agent Skills spec: each SKILL.md has YAML frontmatter that tells Claude when to use it, and the body is loaded only when triggered (progressive disclosure).
Skills
Core Planable skills
| Skill | What it produces | Primary triggers |
|---|
| draft-post-batch | Platform-adapted draft posts created directly in Planable from a brief, with preview before commit, varied hooks, and validation flags | "draft posts", "write 5 LinkedIn posts", "create a post batch" |
| pending-approvals-roundup | Single roundup of every post awaiting sign-off across all client workspaces, with 48h-deadline posts called out and publishing errors flagged separately | "what's pending approval", "approval queue", "what needs sign-off" |
| monthly-performance-summary | Client-ready HTML report from Planable analytics or any CSV export — KPI cards, per-platform breakdowns, top 5 posts, what worked / what to watch | "monthly report", "performance summary", "client report" |
| content-calendar-audit | This-week schedule mapped by day with approval status, draft/missing-date callouts, gap detection, and an offer to draft fill-in content | "what's going out this week", "calendar audit", "weekly planning" |
| cross-client-metrics-overview | Comparative table across every client/workspace ranked by engagement rate, impressions, or volume — with top performer, most improved, and engagement-drop flags | "compare clients", "agency overview", "cross-workspace metrics" |
| content-pattern-intelligence | 2–4 named recurring patterns per lens (engagement, impressions, engagement rate) with real post examples and specific hypotheses to test next | "what's working", "content patterns", "what should I test next" |
Ecosystem skills (SE Ranking + Planable)
These bridge SE Ranking and Planable — turning search and AI-visibility insight into social content, coordinated rewrites, local visibility, client proposals, and cross-channel reporting. They require both MCPs connected.
| Skill | What it produces | Primary triggers |
|---|
| seo-gaps-to-social-campaign | Themed social campaign drafted (and optionally scheduled) in Planable from SE Ranking keyword gaps, competitor wins, question keywords, and ranking losses — every post traceable to a search-demand source | "turn our SEO data into posts", "competitor is ranking for X, make posts about it", "build a social campaign from search demand" |
| ai-search-gaps-to-social-campaign | AI-visibility snapshot + owned/contested/missing prompt clusters across ChatGPT, Perplexity, Gemini, AI Overview & AI Mode, plus social drafts targeting the missing narratives and a before/after tracking plan | "improve our AI visibility with social", "where are competitors winning in AI answers", "AEO/GEO content plan" |
| site-audit-to-social-distribution | Prioritised SEO fix list, the rewritten page copy drafted in a Planable Universal content page for comments + approval, and a coordinated social distribution batch | "audit the site and help us fix weak pages", "coordinate a content refresh", "rewrite these pages and get them approved" |
| local-gmb-visibility | City-level SE Ranking project setup (per-city geo-targeted engines + keywords), a city-by-city ranking snapshot with competitor context, and Google Business Profile + local social drafts in Planable | "track our rankings in [city]", "set up local rank tracking", "create Google Business Profile posts" |
| client-onboarding-proposal | Data-backed onboarding proposal pairing an SE Ranking SEO + AI audit with the client's current Planable social baseline — executive summary, current state, opportunities, scope, first 90 days, measurement plan | "build an onboarding proposal for [client]", "scope a SEO + AI + social engagement", "where do they stand and what's our plan" |
| seo-ai-social-report |
Two skills work without a Planable account by accepting a CSV export from any analytics tool: monthly-performance-summary and content-pattern-intelligence.
Install
This repo doubles as a Claude Code plugin marketplace. Installing the planable-smm plugin registers all six skills and auto-configures the Planable remote MCP server in one step.
Claude Code (terminal)
/plugin marketplace add Planable/smm-skills
/plugin install planable-smm@planable
Skills appear under the planable-smm namespace — e.g. /planable-smm:draft-post-batch. Or just describe what you want ("draft 5 LinkedIn posts for Acme", "what's pending approval") and Claude picks the right skill automatically based on its frontmatter. Update later with /plugin marketplace update planable.
Claude Desktop
If you use Cowork in Claude Desktop, install via the UI:
- Open Customize in the sidebar.
- Click Personal plugin → + Create plugin.
- Click Add marketplace and enter
Planable/smm-skills.
- Install
planable-smm once the marketplace loads.
Connect Planable
The Planable remote MCP (https://mcp.planable.io/mcp) auto-registers when you install the plugin — there's no separate claude mcp add step. On your first session, run /mcp and sign in via OAuth. No API token to manage.
If you don't have a Planable account yet, sign up — a Team plan (or higher) is required for MCP access.
Claude.ai projects (manual)
The plugin format is Claude Code / Desktop only. If you use Claude.ai projects instead, attach the individual SKILL.md files (or a zip of the skills/ folder) to a Project — see Anthropic's Agent Skills docs. You'll also need to connect the Planable MCP server separately via your Claude.ai integrations.
How these skills chain
A typical agency week:
pending-approvals-roundup Monday morning — clear the queue.content-calendar-audit — see what's going out this week.draft-post-batch — fill any gaps.- End-of-month:
monthly-performance-summary per client + cross-client-metrics-overview for the agency view.
- Quarterly:
content-pattern-intelligence — set hypotheses for the next batch.
A typical SEO-driven engagement (ecosystem skills):
client-onboarding-proposal at kickoff — set the baseline and scope.site-audit-to-social-distribution — fix the weak pages and announce them.seo-gaps-to-social-campaign and/or ai-search-gaps-to-social-campaign — turn search and AI-visibility gaps into ongoing social content.local-gmb-visibility — for multi-location or local-first clients.- End-of-month:
seo-ai-social-report — one cross-channel report instead of three.
Requirements
- Claude plan: Pro, Max, or Teams (Skills are not available on free tier).
- Planable plan: MCP access on Team plan or higher. Analytics add-on required for the analytics columns in
cross-client-metrics-overview and the Planable mode of monthly-performance-summary / content-pattern-intelligence.
- SE Ranking plan (ecosystem skills only): MCP access on a plan that includes the Data API. Projects are required for ranking-loss detection, ongoing AI Result Tracker, and city-level rank tracking; one-off audits and AI Search snapshots work without a project. See the SE Ranking MCP setup guide.
- Permissions: Skills inherit the connected user's Planable and SE Ranking permissions.
- Drafts only:
draft-post-batch and the ecosystem campaign skills create drafts; nothing publishes to social platforms without explicit user action in Planable.
Links
License
MIT. See LICENSE.
Contributing
Bug reports and improvements welcome. Open an issue with the skill name, the input, and the unexpected output.
