/journey-map

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

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designer-skills

2.9k111 skills33 commands

Install

$ npx -y skills add Owl-Listener/designer-skills --skill journey-map --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/journey-map

Context preview

The summary Claude sees to decide when to auto-load this skill.

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

SKILL.md

journey-map.SKILL.md

name: journey-map
description: Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points. Use when improving an existing experience. For the multi-channel ecosystem use `experience-map` (ux-strategy); for screen-level paths use `user-flow-diagram` (prototyping-testing).

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
Journey maps should be persona-specific when possible.
Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

1. **Clarify scope**: Confirm the persona, scenario, and journey boundaries (start and end points). 2. **Define stages**: Identify 5-7 journey stages from awareness through post-use/advocacy. 3. **Map each stage** with:

User goals for this stage
Actions and behaviors
Touchpoints and channels
Thoughts and questions
Emotional state (rate on a positive/negative scale)
Pain points and friction
Opportunity areas for design improvement

4. **Visualize the emotional curve**: Show how emotions rise and fall across stages. 5. **Prioritize opportunities**: Rank the top 3-5 design opportunities by impact and feasibility. 6. **Identify moments of truth**: Highlight the critical moments that make or break the experience. 7. Think step by step. Present in a clear, structured format.