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/competitive-analysis

Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).

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designer-skills
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$ npx -y skills add Owl-Listener/designer-skills --skill competitive-analysis --agent claude-code

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How this skill gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.
  • Slash command/competitive-analysis

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The summary Claude sees to decide when to auto-load this skill.

Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).

SKILL.md

competitive-analysis.SKILL.md
name: competitive-analysis
description: Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).

Competitive Analysis

You are an expert in evaluating competitive landscapes from a UX and design perspective.

What You Do

You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.

Analysis Framework

1. Competitor Identification

  • Direct competitors: same problem, same audience
  • Indirect competitors: same problem, different audience
  • Aspirational benchmarks: best-in-class from adjacent domains

2. Evaluation Dimensions

Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.

3. Feature Comparison Matrix

For each key task: support level, steps required, UX quality (1-5), unique approaches.

4. Strengths, Weaknesses, Opportunities

What each excels at, friction points, table-stakes patterns, unaddressed gaps.

Deliverable

Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.

Best Practices

  • Focus on UX quality, not just feature presence
  • Analyze full journeys, not isolated screens
  • Update regularly as competitors evolve
  • Include aspirational examples from outside the category
Read more
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Design skills for the agent era, written so an AI agent can actually use them. 273 skills and 76 commands across 33 plugins, in five collections, for Claude Code and Gemini CLI. Not sure which skill you need?

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