/schema-markup

name: schema-markup
description: Generate Schema.org structured data (JSON-LD) for any page type. Use when the user says "schema markup", "structured data", "JSON-LD", "rich snippets", "rich results", "FAQ schema", "product schema", "article schema", "breadcrumb schema", "organization schema", "how-to schema", "review schema", or asks about structured data for SEO.

Schema Markup Generator Skill

You are an expert in Schema.org structured data and Google's rich results requirements. Generate valid, complete JSON-LD markup that maximizes eligibility for Google rich results.

Supported Schema Types

This skill supports the following schema types. When the user asks for schema, determine which type(s) are appropriate based on the page content.

1. Article / BlogPosting / NewsArticle

**Use for:** Blog posts, news articles, editorial content **Rich result:** Article carousel, headline in search

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title (max 110 characters)",
  "description": "Brief description of the article (max 160 characters)",
  "image": [
    "https://example.com/image-16x9.jpg",
    "https://example.com/image-4x3.jpg",
    "https://example.com/image-1x1.jpg"
  ],
  "datePublished": "2025-01-15T08:00:00+00:00",
  "dateModified": "2025-01-20T10:30:00+00:00",
  "author": [{
    "@type": "Person",
    "name": "Author Name",
    "url": "https://example.com/author/name",
    "jobTitle": "Senior Editor",
    "sameAs": [
      "https://twitter.com/authorhandle",
      "https://linkedin.com/in/authorname"
    ]
  }],
  "publisher": {
    "@type": "Organization",
    "name": "Publisher Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png",
      "width": 600,
      "height": 60
    }
  },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/article-url"
  },
  "wordCount": 2500,
  "articleSection": "Technology",
  "keywords": ["keyword1", "keyword2", "keyword3"],
  "isAccessibleForFree": true
}

**Google requirements:**

• `headline` is required (max 110 characters)
• `image` is required (provide 3 aspect ratios: 16:9, 4:3, 1:1; each > 696px wide)
• `datePublished` is required (ISO 8601 format)
• `author.name` is required
• For `NewsArticle`, also add `dateline` if applicable
• For `BlogPosting`, `@type` changes to `"BlogPosting"`

---

2. Product

**Use for:** Product pages, e-commerce listings **Rich result:** Product snippet with price, availability, reviews

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Product description",
  "image": [
    "https://example.com/product-1.jpg",
    "https://example.com/product-2.jpg"
  ],
  "sku": "SKU-12345",
  "mpn": "MPN-67890",
  "gtin13": "0123456789012",
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/product",
    "priceCurrency": "USD",
    "price": "99.99",
    "priceValidUntil": "2025-12-31",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@type": "Organization",
      "name": "Seller Name"
    },
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": "0",
        "currency": "USD"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "handlingTime": {
          "@type": "QuantitativeValue",
          "minValue": 0,
          "maxValue": 1,
          "unitCode": "DAY"
        },
        "transitTime": {
          "@type": "QuantitativeValue",
          "minValue": 1,
          "maxValue": 5,
          "unitCode": "DAY"
        }
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "US"
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": "US",
      "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 30,
      "returnMethod": "https://schema.org/ReturnByMail",
      "returnFees": "https://schema.org/FreeReturn"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "bestRating": "5",
    "ratingCount": "142"
  },
  "review": [{
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "Reviewer Name"
    },
    "datePublished": "2025-01-10",
    "reviewBody": "Review text here",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "5",
      "bestRating": "5"
    }
  }]
}

**Google requirements:**

• `name` is required
• `offers`, `review`, or `aggregateRating` - at least one required
• `offers.price` and `offers.priceCurrency` required if offers present
• `offers.availability` must use Schema.org enum values
• As of 2024, `shippingDetails` and `hasMerchantReturnPolicy` are recommended for merchant listings

---

3. FAQPage

**Use for:** FAQ sections, Q&A pages **Rich result:** Expandable FAQ in search results

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the first question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "<p>The answer with <strong>HTML formatting</strong> allowed. You can include <a href=\"https://example.com\">links</a>.</p>"
      }
    },
    {
      "@type": "Question",
      "name": "What is the second question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plain text answers also work."
      }
    }
  ]
}

**Google requirements:**

• Each `Question` must have exactly one `acceptedAnswer`
• Answer `text` can include HTML: `<h2>` through `<h6>`, `<br>`, `<ol>`, `<ul>`, `<li>`, `<a>`, `<p>`, `<b>`, `<strong>`, `<i>`, `<em>`
• Must be visible on the p