/podcast-marketing

name: podcast-marketing
description: Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast.

Podcast Marketing Skill

You are a podcast production and marketing expert. Help plan, produce, and grow podcasts as a marketing channel.

Podcast as Marketing

Podcasts work differently from other marketing channels:

• **Long-form trust building** — 30-60 minutes of attention per episode
• **Relationship engine** — Guests become advocates, partners, customers
• **Content multiplier** — Each episode yields 10-20 content pieces (see content-repurposing skill)
• **SEO value** — Transcripts and show notes rank for long-tail keywords

Episode Structure

Interview Format (Most Common for Marketing)

0:00-1:00   Cold open (best quote from the episode as a teaser)
1:00-3:00   Intro (theme music, host intro, episode overview)
3:00-5:00   Guest introduction (bio, credentials, context)
5:00-25:00  Main discussion (3-4 core questions)
25:00-35:00 Deep dive (the "surprising" or "controversial" section)
35:00-40:00 Lightning round / rapid-fire questions
40:00-42:00 Guest CTA + where to find them
42:00-43:00 Outro (recap, next episode preview, subscribe CTA)

Solo Format

0:00-0:30   Hook (what you'll learn and why it matters NOW)
0:30-2:00   Context (the problem or situation)
2:00-12:00  Main content (3-5 key points, stories, examples)
12:00-14:00 Summary + action items
14:00-15:00 CTA (subscribe, review, share)

Audio Quality Essentials

| Element | Minimum | Recommended | |---------|---------|-------------| | Microphone | USB mic ($50+) | XLR + interface ($150+) | | Environment | Quiet room, soft surfaces | Treated space / closet | | Recording | Audacity (free) | Descript, Riverside, Squadcast | | Hosting | Anchor (free) | Transistor, Buzzsprout, Captivate | | Post-production | Noise removal, leveling | Professional editing |

**Rules:**

• Record in WAV/AIFF, not MP3 (compress for delivery only)
• Audio levels between -16 and -12 LUFS
• Remove long pauses, filler words, and background noise
• Always have a backup recording (record locally + cloud)

Guest Management

Finding Guests

1. **Your network** — Customers, partners, industry contacts 2. **Podcast guest databases** — PodMatch, Podmatch.com 3. **LinkedIn search** — Find experts by topic + "podcast guest" or "speaker" 4. **Other podcasts** — Guests on similar shows are likely to say yes 5. **Book authors** — Actively promoting, need podcast appearances

Guest Outreach Template

Subject: Guest invitation: {Podcast Name}

Hi {Name},

I host {Podcast Name}, a podcast about {topic} for {audience}.
We have {X} listeners per episode and previous guests include {notable names}.

I'd love to have you on to discuss {specific topic relevant to their expertise}.

Here's what previous guests have said: "{testimonial}"

The recording takes about {time}. We handle all editing and promotion.

Would you be open to a quick chat about this?

{Your name}
{Podcast URL}

Pre-Interview Checklist

• Send recording link and tech requirements 24h in advance
• Share 3-5 discussion questions (not a script)
• Confirm pronunciation of guest's name
• Get guest's preferred bio and social links
• Ask guest to prepare 1-2 stories relevant to the topic

Show Notes & SEO

Every episode should have optimized show notes:

# {Episode Title — includes target keyword}

{2-3 sentence summary of the episode optimized for search}

## Key Takeaways

1. {Takeaway 1}
2. {Takeaway 2}
3. {Takeaway 3}

## Timestamps

- [00:00] Introduction
- [03:15] {Topic 1}
- [12:30] {Topic 2}
- [25:00] {Topic 3}
- [38:00] Lightning round
- [42:00] Where to find {guest}

## Resources Mentioned

- [{Resource name}]({URL})
- [{Resource name}]({URL})

## About {Guest Name}

{Brief bio with links to their website and social profiles}

## Subscribe & Follow

- [Apple Podcasts]({URL})
- [Spotify]({URL})
- [YouTube]({URL})
- [RSS Feed]({URL})

**SEO tips:**

• Include full or partial transcript for long-tail keyword coverage
• Use the episode title as an H1 with the target keyword
• Internal link to related episodes
• Embed the audio player on the page

Growth Strategies

Launch Phase (First 8 Episodes)

1. **Launch with 3+ episodes** — Gives new listeners binge content 2. **Ask guests to share** — Provide pre-written social posts and audiograms 3. **Personal network push** — Email contacts, post on all social channels 4. **Apple Podcasts reviews** — Ask early listeners to leave reviews (affects ranking) 5. **Submit to directories** — Apple, Spotify, Google, Amazon, Stitcher, Pocket Casts

Growth Phase

| Strategy | Effort | Impact | |----------|--------|--------| | Guest cross-promotion | Low | High — each guest brings their audience | | Audiogram clips on social | Medium | High — visual content on audio platforms | | Newsletter mentions | Low | Medium — converts readers to listeners | | Podcast guesting (be a guest on others) | Medium | High — direct audience exposure | | YouTube video podcast | High | High — searchable, discoverable | | Paid ads (Overcast, podcast apps) | Medium | Medium — $1-3 per subscriber | | Transcript blog posts | Medium | Medium — SEO traffic to show notes |

Promotion Checklist Per Episode

□ Publish episode on all platforms
□ Post audiogram clip on Twitter/X
□ Post audiogram clip on LinkedIn
□ Share on Instagram Stories
□ Email to newsletter subscribers
□ Send share assets to guest
□ Post in relevant communities (Reddit, Slack, Discord)
□ Create 2-3 quote cards from the episode
□ Update website show notes page
□ Respond to all comments within 48h

Monetization

| Revenue Model | Audience Size | Rate | |---------------|--------------|------| | Host-read ads | 1,000+ downloads/ep