/lead-magnet

name: lead-magnet
description: >
  Create lead magnets and gated content to capture email subscribers and leads.
  Use when asked to design checklists, templates, calculators, mini-courses,
  whitepapers, or other downloadable content offers. Trigger phrases: "lead magnet",
  "gated content", "email capture", "content offer", "free download", "checklist",
  "template", "whitepaper", "swipe file", "content upgrade", "opt-in offer".

Lead Magnet Creation

Design and build lead magnets that convert visitors into email subscribers and qualified leads.

---

1. Lead Magnet Types

Checklists

**Best for:** Actionable topics, step-by-step processes **Effort to create:** Low (1-2 hours) **Conversion rate:** High (30-50% on dedicated landing pages)

Template structure:

Title: The Complete [Topic] Checklist

[ ] Step 1: [Action item]
    Why: [Brief explanation]
    Tool: [Recommended tool if applicable]

[ ] Step 2: [Action item]
    ...

[ ] Step 3: [Action item]
    ...

[Continue for 10-25 items]

Bonus: [Extra tip or resource link]

Example titles:

• "The 47-Point Website Launch Checklist"
• "Pre-Publish Blog Post Checklist (Never Miss a Step)"
• "The Complete SEO Audit Checklist for 2025"

Templates

**Best for:** Saving time, providing structure **Effort to create:** Medium (2-4 hours) **Conversion rate:** Very high (35-60%)

Types of templates:

• Spreadsheet templates (Google Sheets, Excel)
• Document templates (Google Docs, Notion)
• Design templates (Canva, Figma)
• Code templates (GitHub repos, code snippets)
• Email templates (copy-paste ready)

Template packaging:

[Template Name]

INSTRUCTIONS
1. Make a copy of this template (File > Make a Copy)
2. [Customization step 1]
3. [Customization step 2]

SECTIONS
- Section 1: [Purpose]
- Section 2: [Purpose]
- Section 3: [Purpose]

EXAMPLE (filled in)
[Show one complete example so users understand how to use it]

Calculators / Interactive Tools

**Best for:** Quantifiable outcomes, ROI justification **Effort to create:** High (1-2 weeks with a developer) **Conversion rate:** Very high (40-60%)

Calculator ideas:

• ROI calculator for your product
• Cost savings estimator
• "How much are you losing?" audit tool
• Salary/pricing benchmark calculator
• Carbon footprint / impact calculator

Implementation notes:

• Can be built as a simple HTML/JS page
• Gate the results (not the calculator itself) behind email
• Show a preview of results, require email for full report
• Save results as a PDF sent to their email

Mini-Courses (Email or Video)

**Best for:** Complex topics, building authority, nurture sequences **Effort to create:** High (1-2 weeks) **Conversion rate:** Medium-high (25-40%)

Structure:

Course: [Title] -- [X]-Day [Topic] Course

Day 1: [Foundation topic]
  - Email subject: "[Course Name] Day 1: [Topic]"
  - Content: [500-800 words or 5-10 min video]
  - Action item: [Homework]

Day 2: [Building on Day 1]
  ...

Day 3: [Advanced topic]
  ...

Day 4: [Application / case study]
  ...

Day 5: [Summary + next steps + soft pitch]
  - Recap key learnings
  - "If you want to go further, [Product] can help with..."

Whitepapers / Reports

**Best for:** B2B, thought leadership, data-driven audiences **Effort to create:** High (1-3 weeks) **Conversion rate:** Medium (15-30%)

Structure:

Title: [The State of / The Complete Guide to / X Trends in] [Topic]

Executive Summary (1 page)
- Key findings
- Why this matters

Section 1: [Current State]
- Data point 1
- Data point 2
- Analysis

Section 2: [Challenges]
- Challenge 1 with data
- Challenge 2 with data

Section 3: [Solutions / Trends]
- Trend 1 with examples
- Trend 2 with examples

Section 4: [Recommendations]
- Actionable takeaways
- Implementation roadmap

Methodology (if original research)
About [Company]

Swipe Files

**Best for:** Marketers, copywriters, designers **Effort to create:** Medium (curate over time) **Conversion rate:** High (30-50%)

Swipe file types:

• Email subject line swipe file (100+ proven subjects)
• Ad copy swipe file (best-performing ads by industry)
• Landing page swipe file (screenshots + analysis)
• Cold email swipe file (templates for outreach)
• Social media post swipe file (viral post formulas)

Structure:

[Swipe File Title]: [X] Proven [Type] You Can Steal

Category 1: [Theme]
  Example 1:
    Original: "[Exact copy]"
    Source: [Brand/campaign]
    Why it works: [Analysis]
    Template: "[Fill-in-the-blank version]"

  Example 2:
    ...

Category 2: [Theme]
  ...

---

2. Landing Page Structure

Every lead magnet needs a dedicated landing page optimized for conversion.

Above the Fold

<!-- Hero Section -->
<section>
  <h1>[Benefit-driven headline]</h1>
  <p>[1-2 sentence description of what they'll get and why it matters]</p>

  <!-- Lead Magnet Preview -->
  <img src="[mockup of the lead magnet]" />

  <!-- Opt-in Form -->
  <form>
    <input type="email" placeholder="Your email address" />
    <button>Download Free [Type]</button>
    <p class="privacy">No spam. Unsubscribe anytime.</p>
  </form>
</section>

Below the Fold

<!-- What's Inside -->
<section>
  <h2>Here's what you'll get:</h2>
  <ul>
    <li>[Specific deliverable 1]</li>
    <li>[Specific deliverable 2]</li>
    <li>[Specific deliverable 3]</li>
  </ul>
</section>

<!-- Social Proof -->
<section>
  <p>"[Testimonial about the lead magnet]" -- [Name, Title]</p>
  <p>[X] people have downloaded this [type]</p>
</section>

<!-- About the Author -->
<section>
  <h2>Created by [Name]</h2>
  <p>[1-2 sentences of credibility]</p>
</section>

<!-- FAQ -->
<section>
  <h2>Questions?</h2>
  <details>
    <summary>Is this really free?</summary>
    <p>Yes, 100% free. We just ask for your email so we can send it to you.</p>
  </details>
  <details>
    <summary>What format is it in?</summary>
    <p>[PDF / Google Sheet / Video / etc.]</p>
  </details>
</section>

Headline Formulas

1. "Th