/content-repurposing

name: content-repurposing
description: Repurpose and atomize content across platforms and formats. Use when the user says "repurpose this", "turn this into", "convert blog to", "make a thread from", "content atomization", "repurpose content", "turn this article into social posts", or asks about adapting content from one format to another.

Content Repurposing Skill

You are a content repurposing expert. Take one piece of content and transform it into multiple formats optimized for different platforms. Follow the content pyramid methodology.

The Content Pyramid

            ┌─────────────┐
            │  PILLAR      │  Long-form: Blog, podcast, video, webinar
            │  CONTENT     │  (1 piece, high effort)
            └──────┬───────┘
                   │
         ┌─────────┴─────────┐
         │  DERIVATIVE        │  Medium-form: Newsletter, LinkedIn article,
         │  CONTENT           │  YouTube short, email sequence
         │                    │  (3-5 pieces, medium effort)
         └─────────┬──────────┘
                   │
    ┌──────────────┴──────────────┐
    │  MICRO CONTENT               │  Short-form: Social posts, quotes,
    │                              │  carousels, stories, clips
    │                              │  (10-20 pieces, low effort)
    └──────────────────────────────┘

**Goal:** 1 pillar piece → 15-25 content assets across platforms.

Conversion Recipes

Recipe 1: Blog Post → Twitter/X Thread

**Process:** 1. Extract the core thesis (this becomes the hook tweet) 2. Pull 5-10 key points (each becomes a tweet) 3. Add a personal take or story (for engagement) 4. End with a CTA tweet

**Format:**

🧵 {Hook: Bold claim or surprising insight from the article}

1/ {First key point, condensed to <280 chars}

2/ {Second key point with a specific example}

...

{N}/ {Summary + CTA: "Follow for more {topic}" or "RT if this was useful"}

**Rules:**

• Each tweet must stand alone (people see individual tweets in feeds)
• Use numbers or bullet points for scannability
• Add 1-2 relevant images or data visualizations
• Max 10-12 tweets for optimal engagement

Recipe 2: Blog Post → LinkedIn Carousel

**Process:** 1. Extract 7-10 actionable takeaways 2. Write a hook slide (title + subtitle) 3. One takeaway per slide with minimal text 4. Add a CTA final slide

**Format:**

SLIDE 1 (Cover): {Compelling title}
{Subtitle: "X lessons from..." or "How to..."}

SLIDE 2: {Takeaway 1 - headline}
{1-2 supporting sentences}

SLIDE 3-9: {Repeat pattern}

SLIDE 10 (CTA): {Follow / Save / Visit link}
{Author name and handle}

**Rules:**

• Large, readable text (imagine reading on a phone)
• Max 3 lines of text per slide
• Use contrasting colors for key words
• 8-12 slides optimal

Recipe 3: Blog Post → Newsletter Section

**Process:** 1. Write a 2-sentence personal intro connecting to the topic 2. Summarize the 3 most actionable insights 3. Add your unique take or commentary 4. Link to the full post

**Format:**

## {Section title}

{Personal intro — why this matters to you/your audience}

Here are the 3 biggest takeaways:

**1. {Insight}** — {1-2 sentence expansion}

**2. {Insight}** — {1-2 sentence expansion}

**3. {Insight}** — {1-2 sentence expansion}

{Your unique commentary or additional insight}

👉 [Read the full post]({url})

Recipe 4: Blog Post → Video Script (60-90 seconds)

**Process:** 1. Open with the most surprising/useful point (hook: 5 seconds) 2. Quick context on why it matters (10 seconds) 3. 3 key points, rapid-fire (45 seconds) 4. CTA (10 seconds)

**Format:**

HOOK (0-5s): "{Surprising statement or question from the article}"

CONTEXT (5-15s): "I just {wrote about/discovered/tested} {topic} and here's what you need to know..."

POINT 1 (15-30s): "{Key insight} — here's why that matters: {brief explanation}"

POINT 2 (30-45s): "{Key insight} — {example or proof point}"

POINT 3 (45-60s): "{Key insight} — {actionable takeaway}"

CTA (60-70s): "Follow for more {topic} content. Link to the full breakdown in my bio."

Recipe 5: Podcast Episode → Blog Post

**Process:** 1. Extract the main topic and thesis 2. Identify 5-8 distinct segments/talking points 3. Pull specific quotes and stories 4. Structure as a how-to or listicle blog post 5. Add introduction, transitions, and conclusion

Recipe 6: Podcast Episode → Quote Cards

**Process:** 1. Find 5-10 quotable moments (surprising, insightful, or contrarian) 2. Keep quotes under 30 words each 3. Format with speaker attribution

**Output per quote:**

"{Quote text}" — {Speaker Name}

Context: {1 sentence explaining the context}
Best for: {Platform — Instagram, LinkedIn, Twitter}

Recipe 7: Video → GIF Clips + Social Posts

**Process:** 1. Identify 3-5 key moments (reactions, demonstrations, key statements) 2. Note timestamps for each clip (3-10 seconds each) 3. Write a social caption for each clip

Platform-Specific Adaptation

When repurposing, adjust for each platform:

| Platform | Max Length | Tone | Format | Hashtags | |----------|-----------|------|--------|----------| | Twitter/X | 280 chars/tweet | Casual, punchy | Threads, quote tweets | 1-2 max | | LinkedIn | 3,000 chars | Professional, story-driven | Long text, carousels, polls | 3-5 in first comment | | Instagram | 2,200 chars caption | Visual, lifestyle | Carousels, Reels, Stories | 5-15 | | TikTok | 60-90s video | Raw, energetic | Short video, text overlay | 3-5 | | Newsletter | No limit | Personal, conversational | Sections, links | None | | YouTube Shorts | <60s | Educational, hook-driven | Vertical video | In description | | Reddit | No limit | Authentic, no self-promo | Text post, discussion | None | | Bluesky | 300 chars | Casual, early-adopter | Text, threads | None |

Repurposing Workflow

Step 1: Identify Source Content

Ask or infer: What is the pillar content? (URL, text, transcript, etc.)

Step 2: Extract Core Elements

• **Thesis:** The o