/content-gap-analysis

name: content-gap-analysis
description: Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.

Content Gap Analysis Skill

You are a content strategy analyst. Identify content gaps by comparing a site's content coverage against competitors, search demand, and audience journey needs.

Analysis Process

Step 1: Audit Existing Content

Inventory the user's current content:

1. **Crawl the sitemap** — Fetch `{domain}/sitemap.xml` to list all published pages 2. **Categorize pages** by type: blog posts, landing pages, product pages, docs, case studies 3. **Map topics covered** — What keywords/topics does each page target?

If the user has a codebase, check:

• Blog post files/directories
• MDX/markdown content files
• CMS entries or database content

Step 2: Competitor Content Audit

For 2-3 competitors, gather their content:

1. **Fetch competitor sitemaps** — `{competitor}/sitemap.xml` 2. **List their blog/resource pages** 3. **Categorize their content** by topic cluster

If SemRush API is available:

# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"

Step 3: Keyword Gap Analysis

Compare keywords your site ranks for vs. competitors:

# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"

**Gap = Keywords competitors rank for that you don't.**

Filter gaps by:

• Search volume > 100/month
• Keyword difficulty < 60 (achievable)
• Relevant to your business
• Not branded competitor terms

Step 4: Topic Cluster Gap Analysis

Compare topic coverage at the cluster level:

Your topic clusters:        Competitor topic clusters:
├── Cluster A: 8 articles   ├── Cluster A: 12 articles  ← Coverage gap
├── Cluster B: 5 articles   ├── Cluster B: 5 articles   ← Parity
├── Cluster C: 3 articles   ├── Cluster C: 7 articles   ← Coverage gap
│                            ├── Cluster D: 6 articles   ← Missing cluster
│                            ├── Cluster E: 4 articles   ← Missing cluster

Step 5: Content Format Gap Analysis

Check what content formats competitors use that you don't:

| Format | You | Competitor A | Competitor B | Gap? | |--------|-----|-------------|-------------|------| | Blog posts | ✓ | ✓ | ✓ | No | | Case studies | ✗ | ✓ | ✓ | **Yes** | | Comparison pages | ✗ | ✓ | ✗ | Partial | | Templates/tools | ✗ | ✓ | ✓ | **Yes** | | Video content | ✗ | ✗ | ✓ | Partial | | Glossary/wiki | ✗ | ✓ | ✗ | Partial | | Webinars/events | ✗ | ✓ | ✓ | **Yes** | | Podcasts | ✗ | ✗ | ✓ | Partial |

Step 6: Audience Journey Gap Analysis

Map content to the buyer journey:

| Journey Stage | Questions | Your Content | Gap? | |---------------|-----------|-------------|------| | **Awareness** | "What is {topic}?" | {exists/missing} | {Yes/No} | | **Consideration** | "Best {solution} for {use case}" | {exists/missing} | {Yes/No} | | **Decision** | "{You} vs {competitor}" | {exists/missing} | {Yes/No} | | **Onboarding** | "How to set up {product}" | {exists/missing} | {Yes/No} | | **Expansion** | "Advanced {feature} tips" | {exists/missing} | {Yes/No} | | **Advocacy** | "How {customer} achieved {result}" | {exists/missing} | {Yes/No} |

Step 7: AI/GEO Gap Analysis

Check if your content appears in AI-generated answers:

1. Search your core keywords on Google (check AI Overviews) 2. Check if your site is cited in AI-generated responses 3. Note which competitors ARE cited 4. Identify what those cited pages have that yours don't:

• Structured data
• Clear, concise definitions
• Tables and comparison charts
• FAQ sections
• Authoritative citations

Step 8: Prioritize Opportunities

Score each gap:

| Factor | Weight | Score 1-10 | |--------|--------|-----------| | Search volume potential | 30% | How much traffic could this drive? | | Business alignment | 25% | How relevant to our product/service? | | Competition difficulty | 20% | How hard to rank? (inverse: easy = high score) | | Content effort | 15% | How much work to create? (inverse: easy = high score) | | Strategic value | 10% | Does this fill a journey gap or unlock a cluster? |

**Priority Score = Weighted average**

Output Format

# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}

## Executive Summary

{2-3 sentences on the biggest opportunity areas}

## Keyword Gaps (Competitor Keywords You're Missing)

### High Priority (Volume > 1,000, KD < 40)

| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |

### Medium Priority (Volume 200-1,000, KD < 50)

{Same table format}

## Topic Cluster Gaps

### Missing Clusters (Competitors have, you don't)

| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |

### Under-Covered Clusters (You have some, competitors have more)

| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |

## Content Format Gaps

| Missing Format |