/lead-magnet-generator

name: lead-magnet-generator
description: Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.

Lead Magnet Generator

Purpose

Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

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Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

If $ARGUMENTS is empty or not provided:

Respond with: "lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

**BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

**What you will find:**

• **lead-magnet-patterns.md**: Lead magnet post structures, value framing techniques, and CTA patterns
• **hook-patterns.md**: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
• **trigger_words.md**: Four categories of viral trigger words (from viral-hook-creator)

**DO NOT PROCEED** to Step 2 until you have read ALL three files and have the patterns loaded in context.

2. Check for Business Context

Check if `FOUNDER_CONTEXT.md` exists in the project root.

• **If it exists:** Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
• **If it doesn't exist:** Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• **Lead magnet:** What are they giving away? (framework, template, checklist, course, etc.)
• **Credibility hook:** What effort/research backs it? (X hours studying, X months building, X years experience)
• **Inside contents:** What does the lead magnet contain? (for the detailed version)
• **Value anchor:** Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
• **Trigger word:** What word should people comment? (default: relevant keyword in CAPS)
• **Platform:** Twitter/X or LinkedIn

For any missing information, apply defaults from **Defaults & Assumptions** or ask the user.

4. Generate Lead Magnet Posts

**Step 4a: Generate Opening Hooks FIRST** Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic 2. Integrate 1-2 trigger words from trigger_words.md into each hook 3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

**Step 4b: Build Complete Posts** Using the best hook from 4a, create exactly 2 versions:

**Version 1: Quick Format** Structure:

[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)

**Version 2: Detailed Format** Structure:

[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)

**Platform Adaptation:**

• **Twitter/X:** Use the standard CTA endings above
• **LinkedIn:** Replace the CTA ending with:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

5. Format and Verify

• Structure output according to **Output Format** section
• Complete **Quality Checklist** self-verification before presenting output

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Writing Rules

Hard constraints. No interpretation.

Core Rules

• Lead with the credibility hook (effort, time, research, experience)
• Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
• Value anchor must feel real and justified
• Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
• "Must be following" is required for Twitter/X (enables DMs)
• Keep it conversational, not salesy
• No emojis
• No hashtags in the main copy

Format-Specific Rules

• **Quick Format:** 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
• **Detailed Format:** Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

Platform-Specific Rules

• **Twitter/X:**
• Character limit doesn't apply (this is a thread opener or long post)
• End with: `Comment "[WORD]" and I'll send it to you for free (must be following)`
• OR: `Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)`

• **LinkedIn:**
• Professional but still direct
• End with the numbered CTA format:

    1. Connect with me
    2. Comment "[WORD]"

    I'll send it straight to your DMs.

    P.S. Repost for priority in the queue

Opening Hook Rules

• Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
• Integrate 1-2 trigger words from trigger_words.md
• Each hook should create curiosity and establish credibility in 1-2 lines
• Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

Value Anchor Patterns

• "Could easily charge $X for this.