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/sxo

Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and

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@nowork-studionowork-studio@nowork-studio
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notfair
4.1k45 skills1 MCP

Claude Code

$ npx -y skills add nowork-studio/notfair-plugin --skill sxo --agent claude-code

SKILL.md

sxo.SKILL.md
name: sxo
description: >
  Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits
  the journey from the SERP click to the on-page goal: click-through factors (title,
  meta, rich results), then post-click signals that keep users and drive
  conversions: above-the-fold relevance and intent match, page speed / Core Web
  Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking
  back to Google. Use when the user has decent rankings but poor CTR or poor on-page
  conversion, wants better dwell time / engagement, less bounce, or a page
  experience aligned with search intent. Trigger on: "SXO", "search experience
  optimization", "good rankings but low CTR", "high bounce rate from search",
  "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not
  converting", "engagement signals", "make this page convert search traffic". For
  pure landing-page conversion in ads use /google-ads-landing; for content quality
  use /seo-page.

Canonical NotFair workflow

Read [`../../seo/sxo/WORKFLOW.md`](../../seo/sxo/WORKFLOW.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/sxo/`.

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Repo: nowork-studio/notfair-plugin

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Open-source SEO, GEO, and marketing skills for AI agents. The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection.

4.1k45 skills1 MCP
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Questions about sxo.

Which coding agents can use sxo?
sxo installs in Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and Windsurf with the skills CLI, using each agent's flag shown on this page. Flowy's auto-invocation, which fires a skill when your prompt matches, runs in Claude Code only.