/content

name: content
description: "Content operations: editorial calendar, marketing, publishing, social media management."
user-invocable: true
allowed-tools:
  - Read
  - Write
  - Edit
  - Bash
  - Grep
  - Glob
  - WebFetch
routing:
  force_route: false
  not_for: "prose voice and style (use writing), code documentation (use docs-sync-checker)"
  triggers:
    - "editorial calendar"
    - "content pipeline"
    - "content schedule"
    - "marketing"
    - "SEO"
    - "campaign"
    - "email sequence"
    - "outline post"
    - "pre-publish check"
    - "upload to wordpress"
    - "wordpress draft"
    - "post to X"
    - "tweet this"
    - "post tweet"
    - "read Bluesky"
    - "Bluesky feed"
    - "moderate Reddit"
    - "modqueue"
    - "headline"
    - "content strategy"
    - "audit links"
    - "audit images"
    - "batch edit posts"
    - "repurpose this"
    - "news collection"
  category: content
  pairs_with:
    - writing
    - workflow

Content Skill

Six modes: **Calendar** (editorial pipeline), **Marketing** (SEO, campaigns, email, competitive), **Publish** (outline, pre-publish, SEO, audits, WordPress), **Social-X** (X/Twitter posts and threads), **Social-Bluesky** (public feed reading), **Social-Reddit** (moderation). Classify the request and follow the matching section.

Mode Selection

| Mode | Signals | |------|---------| | **Calendar** | editorial calendar, content pipeline, ideas, scheduling, topics, headlines, news, series, repurpose | | **Marketing** | SEO audit, campaign, email sequence, content strategy, competitive analysis, brand review, performance | | **Publish** | outline post, pre-publish check, SEO optimize, batch edit, audit links, audit images, taxonomy, WordPress upload | | **Social-X** | post to X, tweet, thread, X API | | **Social-Bluesky** | read Bluesky, Bluesky feed, search Bluesky | | **Social-Reddit** | moderate Reddit, modqueue, reports |

---

Calendar Mode

Manage editorial content through 6 pipeline stages: Ideas, Outlined, Drafted, Editing, Ready, Published. All state lives in a single `content-calendar.md` file.

Workflow

1. **READ** -- Load and parse `content-calendar.md`. Validate all sections exist. Do not trust memory; always re-read the actual file. 2. **EXECUTE** -- Perform the requested operation:

• **View**: count per stage, upcoming scheduled (14 days), in-progress, recent publications (30 days). Flag stuck content (14+ days in one stage).
• **Add idea**: check for duplicate titles (case-insensitive), append to Ideas.
• **Move**: forward only through defined sequence (Ideas -> Outlined -> Drafted -> Editing -> Ready -> Published). Record `YYYY-MM-DD` timestamp at each transition.
• **Schedule**: set date on Ready items. Date must be today or future.
• **Archive**: move Published entries older than current month to Historical sections.

3. **WRITE** -- Persist changes, re-read file to verify.

Calendar Sub-modes

| Request | Load | |---------|------| | Topic brainstorming, idea generation | `references/topic-brainstormer.md` | | Headlines, title generation | `references/headlines.md` | | Series planning, multi-part content | `references/series-planner.md` | | Content repurposing, platform variants | `references/content-engine.md` | | News collection, item qualification | `references/news-collection.md` |

---

Marketing Mode

Seven sub-modes. Always load `references/llm-marketing-failure-modes.md` alongside mode-specific references for detection heuristics against generic copy, keyword stuffing, fabricated metrics.

| Sub-mode | Signals | Framework | Load | |----------|---------|-----------|------| | SEO_AUDIT | SEO audit, keywords, content gaps, technical SEO | RESEARCH -> AUDIT -> PRIORITIZE | `references/seo-audit.md` | | CAMPAIGN | Campaign plan, product launch, lead gen, budget | BRIEF -> PLAN -> CALENDAR | `references/campaign-planning.md` | | CONTENT | Content strategy, editorial calendar, funnel mapping | AUDIT -> PLAN -> DELIVER | `references/content-strategy.md` | | EMAIL | Email sequence, drip campaign, nurture flow | SEQUENCE -> DRAFT -> AUTOMATE | `references/email-sequences.md` | | COMPETITIVE | Competitor research, battlecard, positioning | RESEARCH -> COMPARE -> POSITION | `references/seo-audit.md` + `references/campaign-planning.md` | | BRAND | Brand review, voice check, messaging consistency | AUDIT -> EVALUATE -> RECOMMEND | `references/content-strategy.md` | | PERFORMANCE | Marketing report, campaign results, ROI | GATHER -> ANALYZE -> REPORT | `references/campaign-planning.md` |

SEO Audit Quick Steps

1. Gather: URL/domain, audit type, target keywords, competitors (identify 2-3 via web search if not provided). 2. Keyword research: classify by intent (informational, navigational, commercial, transactional). Assess difficulty and opportunity. 3. On-page audit: title tags, meta descriptions, H1/H2, keyword usage, internal linking, image alt text, URL structure. 4. Technical: page speed, mobile, structured data, crawlability, HTTPS, Core Web Vitals. 5. Content gaps: competitor topic coverage, freshness, thin content, funnel gaps. 6. Output: executive summary, keyword table (15-25), issues table, content gap recommendations, technical checklist, competitor matrix, prioritized action plan.

---

Publish Mode

Eight sub-modes covering the blog publishing pipeline.

| Sub-mode | Signals | Load | |----------|---------|------| | Outline | outline post, blog structure, article outline | `references/outline.md` | | Pre-publish | pre-publish check, Hugo validation, frontmatter | `references/pre-publish.md` | | SEO | check SEO, optimize SEO, meta description | `references/seo.md` | | Batch-edit | batch edit posts, bulk frontmatter, find/replace | `references/batch-edit.md` | | Link-audit | audit links, broken links, link health | `references/link-audit.md` | | Image-audit | audit images, alt text, image accessibility | `references/image-audit.md` | | Taxonomy | audit taxonomy, fi