/competitor-alternatives

name: competitor-alternatives
version: 1.0.0
description: "競合比較ページ・代替製品ページをSEO・営業資料向けに作成するスキル。 「競合比較ページを作って」「代替ツールのページ」「vs ページ」「〇〇 vs △△」「alternative page」等のリクエストで発動。 単数alternative、複数alternatives、自社vs競合、競合同士比較の4フォーマットに対応。"
triggers:
  - competitor-alternatives
  - 競合比較
  - 代替ツール
  - vs ページ
  - alternative page
  - 競合分析ページ
  - comparison page

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

**Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

1. **Your Product**

• Core value proposition
• Key differentiators
• Ideal customer profile
• Pricing model
• Strengths and honest weaknesses

2. **Competitive Landscape**

• Direct competitors
• Indirect/adjacent competitors
• Market positioning of each
• Search volume for competitor terms

3. **Goals**

• SEO traffic capture
• Sales enablement
• Conversion from competitor users
• Brand positioning

---

Core Principles

1. Honesty Builds Trust

• Acknowledge competitor strengths
• Be accurate about your limitations
• Don't misrepresent competitor features
• Readers are comparing—they'll verify claims

2. Depth Over Surface

• Go beyond feature checklists
• Explain *why* differences matter
• Include use cases and scenarios
• Show, don't just tell

3. Help Them Decide

• Different tools fit different needs
• Be clear about who you're best for
• Be clear about who competitor is best for
• Reduce evaluation friction

4. Modular Content Architecture

• Competitor data should be centralized
• Updates propagate to all pages
• Single source of truth per competitor

---

Page Formats

Format 1: [Competitor] Alternative (Singular)

**Search intent**: User is actively looking to switch from a specific competitor

**URL pattern**: `/alternatives/[competitor]` or `/[competitor]-alternative`

**Target keywords**: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]"

**Page structure**: 1. Why people look for alternatives (validate their pain) 2. Summary: You as the alternative (quick positioning) 3. Detailed comparison (features, service, pricing) 4. Who should switch (and who shouldn't) 5. Migration path 6. Social proof from switchers 7. CTA

---

Format 2: [Competitor] Alternatives (Plural)

**Search intent**: User is researching options, earlier in journey

**URL pattern**: `/alternatives/[competitor]-alternatives`

**Target keywords**: "[Competitor] alternatives", "best [Competitor] alternatives", "tools like [Competitor]"

**Page structure**: 1. Why people look for alternatives (common pain points) 2. What to look for in an alternative (criteria framework) 3. List of alternatives (you first, but include real options) 4. Comparison table (summary) 5. Detailed breakdown of each alternative 6. Recommendation by use case 7. CTA

**Important**: Include 4-7 real alternatives. Being genuinely helpful builds trust and ranks better.

---

Format 3: You vs [Competitor]

**Search intent**: User is directly comparing you to a specific competitor

**URL pattern**: `/vs/[competitor]` or `/compare/[you]-vs-[competitor]`

**Target keywords**: "[You] vs [Competitor]", "[Competitor] vs [You]"

**Page structure**: 1. TL;DR summary (key differences in 2-3 sentences) 2. At-a-glance comparison table 3. Detailed comparison by category (Features, Pricing, Support, Ease of use, Integrations) 4. Who [You] is best for 5. Who [Competitor] is best for (be honest) 6. What customers say (testimonials from switchers) 7. Migration support 8. CTA

---

Format 4: [Competitor A] vs [Competitor B]

**Search intent**: User comparing two competitors (not you directly)

**URL pattern**: `/compare/[competitor-a]-vs-[competitor-b]`

**Page structure**: 1. Overview of both products 2. Comparison by category 3. Who each is best for 4. The third option (introduce yourself) 5. Comparison table (all three) 6. CTA

**Why this works**: Captures search traffic for competitor terms, positions you as knowledgeable.

---

Essential Sections

TL;DR Summary

Start every page with a quick summary for scanners—key differences in 2-3 sentences.

Paragraph Comparisons

Go beyond tables. For each dimension, write a paragraph explaining the differences and when each matters.

Feature Comparison

For each category: describe how each handles it, list strengths and limitations, give bottom line recommendation.

Pricing Comparison

Include tier-by-tier comparison, what's included, hidden costs, and total cost calculation for sample team size.

Who It's For

Be explicit about ideal customer for each option. Honest recommendations build trust.

Migration Section

Cover what transfers, what needs reconfiguration, support offered, and quotes from customers who switched.

**For detailed templates**: See [references/templates.md](references/templates.md)

---

Content Architecture

Centralized Competitor Data

Create a single source of truth for each competitor with:

• Positioning and target audience
• Pricing (all tiers)
• Feature ratings
• Strengths and weaknesses
• Best for / not ideal for
• Common complaints (from reviews)
• Migration notes

**For data structure and examples**: See [references/content-architecture.md](references/content-architecture.md)

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Research Process

Deep Competitor Research

For each competitor, gather:

1. **Product research**: Sign up, use it, document features/UX/limitations 2. **Pricing research**: Current pricing, what's included, hidden costs 3. **Review mining**: G2, Capterra, TrustRadius for common praise/c